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Microsoft focuses on AI, removes mobile

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Microsoft CEO, Satya Nadella. - Photo by LeWeb
Microsoft CEO, Satya Nadella. - Photo by LeWeb
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Microsoft has made a highly significant change to its corporate mission statement. The company has replaced its former “mobile-first” strategy with a vision that’s focused entirely on AI.

The revision was made quietly in Microsoft’s annual report for the 2017 fiscal year. CNBC noticed the company’s mission statement has been substantially reworded to omit any mention of mobile technology. In its place, there’s several prominent references to artificial intelligence.

Microsoft’s new mission statement starts as follows: “”Our strategic vision is to compete and grow by building best-in-class platforms and productivity services for an intelligent cloud and intelligent edge infused with AI.””

The previous version began: “”Our strategic vision is to compete and grow as a productivity and platform company for the mobile-first and cloud-first world.””

The differences between the two are immediately apparent.

Although changing a mission statement isn’t in itself significant, in this instance Microsoft has entirely written its official corporate goals. Mobile is out and “intelligence” is in. CNBC counted six references to AI in the company’s new mission, up from none in all previous versions.

The change is in keeping with the direction of Microsoft’s development teams since CEO Satya Nadella took over in 2014. The company has stepped up its use of artificial intelligence across its consumer, cloud and corporate products. There’s AI in Windows, Office 365, Bing and Cortana. The company’s Azure “intelligent cloud” networks all its individual services together.

Through all of this, Nadella has repeated one tagline over and over during public events and conferences. Publicly, Microsoft is a “mobile-first, cloud-first” company, even as its own mobile revenue has dwindled and Windows 10 Mobile usage has dropped off the charts.

Mobile no longer tech’s most important frontier

The revised mission indicates Nadella no longer considers mobile to be tech’s most important frontier. Microsoft is now focused on enabling the aims of digital transformation by using artificial intelligence to create connected cloud and edge computing solutions.

“We believe a new technology paradigm is emerging that manifests itself through an intelligent cloud and an intelligent edge where computing is more distributed, AI drives insights and acts on the user’s behalf, and user experiences span devices with a user’s available data and information,” Microsoft’s mission statement explains. “We continue to transform our business to lead this new era of digital transformation and enable our customers and partners to thrive in this evolving world.”

Microsoft’s new mission also suggests the company could be ready to shut down its mobile business. After years of struggling to compete with Apple and Google, Microsoft might be ready to pull the plug on Windows Mobile entirely.

Nadella has previously stressed his commitment to retaining a foothold in the smartphone industry but the end of his “mobile-first” strategy signals a change in heart. Microsoft is now racing beyond the curve in the bid to develop more powerful artificial intelligence before its industry rivals. As it reallocates resources away from mobile, the company seems to have conceded it’s better off looking for the next big thing than forever trying to sell Windows phones.

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How Wealthsimple grew to more than $2 billion in assets in less than 4 years

Founder and CEO Mike Katchen on the crucial balance between steady growth and creative innovation when scaling a financial services company.

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Mike Katchen, CEO, Wealthsimple
Mike Katchen, CEO, Wealthsimple
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#ScaleStrategy is produced by DX Journal and OneEleven. This editorial series delivers insights, advice, and practical recommendations to innovative and disruptive entrepreneurs and intrapreneurs. Our in-depth Q&A with Mike Katchen can be found here.

It’s February 2017 and Wealthsimple is woefully unprepared for tax season.

“We didn’t anticipate this huge spike,” says Mike Katchen, Co-Founder and CEO, Wealthsimple, which got its start at OneEleven. “The industry talks about taxes being super seasonal and it’s the busy time of year, but we never experienced that before. During last year’s tax season, we were wholly under-resourced on our customer support team, which led to delays. People were working 120-hour weeks for a couple of months straight to try and dig our way out of that hole.”

Since its launch in September 2014 with 3 people, Wealthsimple has grown to over $2B in assets under management, 175 employees, and raised $165 million in capital from Power Financial Group. In 2018, it landed on the 2018 Narwhal list, a University of Toronto report that highlights Canada’s 50 most financially attractive tech companies. The story of its scale up is filled with moments of challenge where Katchen and the Wealthsimple team learned on the fly how to best balance steady, consistent growth with innovative leaps forward.

For tax season this year, Katchen wasn’t going to make the same mistake twice. It was time to innovate.

“Rather than hiring an army of customer service people, our technology team tried to figure out if there was software we could build that would both support our customer support resources as well as eliminate the need for customers to call in,” says Katchen.

It worked. In 2017, there were more than 35,000 interactions in the month leading up to the RRSP deadline. In 2018, despite tripling their customer base, there was only 5,000 more interactions and no additional customer service people. “People were working harder than they normally worked, but nowhere near 100-hour weeks and it was a very manageable process,” he says.  

Gardening vs Planting

Tax season 2017 is a stark reminder for Katchen that Wealthsimple must ensure it is two things: robust and scalable.

“Historically, we like to do a lot of things,” he says. “We get really excited about big ideas and don’t always see the ideas all the way through.” Katchen realized that they needed to be selective in what they pursue because “real technical debt accumulates if you build things you’re not going to commit to, and it becomes more difficult to manage as you scale.”

In the last year, Wealthsimple has refined their product planning process to better activate the great ideas within their team. Now anyone in the company can pitch their ideas, but with a process in place to determine what actually gets built and what gets killed.

In an effort to balance growth with innovation, Katchen recently introduced a new framework for thinking about how teams can be more disciplined about allocating resources: “gardening” and “planting”. Gardening is about tending to the current business. Planting is about new ideas.

Katchen says 75 percent of team effort is now spent on gardening in order to grow their market share, optimize on delivering a better experience to customers, and to continue improve the business fundamentals.

The other 25 percent is reserved for planting new ideas to support Wealthsimple’s much bigger aspirations.

We want to build a business around the world that truly transforms the landscape of financial services. And to do that requires some big bets,” he says.

Whether gardening or planting, Wealthsimple teams are empowered to build processes and develop solutions to get work done. Plus, some of Katchen’s favourite moments are when his team accomplishes something he has no involvement in.

“The ethos of building a team is to find people who are way smarter than you,” he says. “If I feel the need to exercise control, then I’ve hired the wrong people. If I am exercising control over people who are much smarter than me, then I am not letting them reach their potential and I’ll never know what they could possibly bring to the table. I want the company to do great things that I have nothing to do with.”

Power of Transparency

One key way Katchen supports his team to get work done is with practices that promote and support transparency.

Consider the company’s long-standing weekly all-hands meetings; not only does everyone on the team get to hear at the same time how the business is doing that week, along with priorities and challenges, each of the members of the leadership team also take turn leading the meeting. This allows for different perspectives to be openly shared.  

Another example is a practice from within the weekly meetings called FUD (which stands for fear, uncertainty and doubt). The practice invites anyone in the company to publicly or anonymously share an “an existential concern” — aka a fear, uncertainty or doubt — that they have about the business. Katchen was inspired to adopt FUD by Stripe and believes it re-enforces that it’s okay to have tough conversations at the company.

The last transparency practice is a bit unorthodox: Katchen makes Board documents accessible to the whole company. Again inspired by Stripe, Katchen says that when smart people are given access to information, they make better decisions. Katchen would much rather err on the side of transparency than hiding things from people, or labelling documents “privileged information.” The only thing he removes is highly sensitive content such as compensation, but company financials are available to any employee who wants to see them.

As a first-time entrepreneur Katchen readily admits that Wealthsimple has more work to do around building a scalable process. “[Good process is] something you can’t even see. It’s just a way of operating that makes everyone better, but not something you pay attention to or gets in the way of work,” he says.

As he continues to grow Wealthsimple, Katchen welcomes the unforeseen challenges and remains committed to his larger vision.

“I’m on a personal mission to build a Canadian champion globally. I want to see more companies in Canada take on the world and build long-lasting global institutions,” he says. “The only thing that’s true is that if you’re scaling a business, every six months it’s going to be a different business. In order for you to be successful in your role, you just have to keep learning and stay one step ahead of where the business needs to be at the next journey.”

Up next: Learn more about Wealthsimple’s ScaleStrategy story in our Q&A with CEO Mike Katchen

#ScaleStrategy is produced by DX Journal and OneEleven. This editorial series delivers insights, advice, and practical recommendations to innovative and disruptive entrepreneurs and intrapreneurs.

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Q&A: Wealthsimple CEO Mike Katchen talks process, culture and scale pressure

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Mike Katchen, CEO, Wealthsimple
Mike Katchen, CEO, Wealthsimple
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#ScaleStrategy is produced by DX Journal and OneEleven. This editorial series delivers insights, advice, and practical recommendations to innovative and disruptive entrepreneurs and intrapreneurs.

In three-and-a-half years, Wealthsimple has raised $165 million in capital from the Power Financial Group and scaled from three employees to 175. And in early 2018, the company announced a milestone of more than $2 billion in assets under management and cemented itself in the vanguard of Canada’s new breed of financial services businesses.

“I’m on a personal mission to build a Canadian company globally,” says Co-Founder and CEO, Mike Katchen. “I want to see more companies in Canada take on the world and build long-lasting global institutions.”

Wealthsimple’s scale-up story is the stuff of legends (you can read our piece on their journey here). As part of #ScaleStrategy, Katchen spoke with Bilal Khan, Managing Partner of M6ix Ventures and the founding CEO of OneEleven, about the pressure, pain and pleasures of growing rapidly.

Bilal Khan: What has the experience of scaling your business been like?

Mike Katchen: I think the hard part for me is that we’ve never done this before. We didn’t really know what good process looked like. I like to think that good process is something you can’t even see. It’s just a way of operating that makes everyone better, but not something you pay attention to or gets in the way of work. Today, we’re trying to introduce structure to make people more productive, but we still have a ways to go on that front.

Khan: And you’re happy to let team members build the processes themselves?

Katchen: I’m very hands-off. I’m here to support our people to do the best work of their lives.

Katchen: If they need my help or support, they want to problem-solve things, come to me. But I am not going to drive the agenda for each individual team as to what they’re supposed to accomplish, what they’re working on, what their goals are. I’ll encourage them to push their thinking, but it’s not up to me to set each person’s ownership over their parts of the business. That’s a key point of our style.

Khan: Was there a time when you realized a certain process or system that you were using was starting to become disastrous and you had to introduce something new there?

Katchen: On the people side, I led HR and recruiting for the first 50 hires. It was really important on the recruiting side, but a terrible idea on the HR side. Quickly after that, our first HR leader came in and helped to structure some of the “people process” that we have here, which made a big difference. At some point you transform from being a small, scrappy family-like team to building a company where things like career paths, trajectory, titles, salary and benchmarking become really important. As soon as you hit a certain size, you have to think about what the company starts to look like rather than just a group of folks trying to will something into existence.

On the product side, in the early days, you go by your gut. You build the things you want. That’s still is a part of our ethos because we are clients of our products and we love to build things that we want to use. At the same time, you start to pay real technical debt if you build things you’re not going to commit to, and you become much less nimble as you scale. In the last year, we really tried to implement a better product planning process where anyone in the company can pitch what we build, but we have a process in place on how we decide what to build, what to kill. This is important to help us stay focused on building the right things.

Khan: Tell me about a scale pressure that was a hard nut to crack.

Katchen: Last year we were unprepared for the enormity of tax season in Canada. The industry talks about taxes being super seasonal and that tax season is the busy time of year, but we never experienced that before. We didn’t anticipate this huge spike. During last year’s tax season, we were wholly under-resourced on our customer support team, and this led to some poor experiences and delays that we had to crawl our way out of it. People were working 120-hour weeks for a couple of months straight to try and dig our way out of that hole.

This year, we tried to be a lot more thoughtful about it. Rather than hiring an army of customer service people, we threw a technology team at our customer support operations and tried to figure out if there was software we could build that would both support our customer support resources as well as eliminate the need for customers to call in.

What we found is that last year, there were something like 35,000 interactions in the month leading up to the RRSP season deadline. This year, we have more than three times the amount of customers but only had 40,000 interactions. All without a bigger team.

Khan: How do you continue to be innovative, test new product offerings without impacting the business at scale?

Katchen: We get really excited about big ideas and probably throw too little resources at them and don’t always see the ideas all the way through to where they need to be: robust and scalable.

We need to focus on maintaining our positioning and growing our market share, keep optimizing to deliver a better experience, keep improving to make the fundamentals of our business better. But our aspirations are much bigger than just that. We want to build a business around the world that truly transforms the landscape of financial services. That requires some big bets and not all will pay off.

So, one of the new things we’re introducing is an analogy from one of our team members: Garden and Plant. This describes those two activities of growing market share and making big bets. We need to be smart about how we resource between those two activities. To do that, we’ve decided that 75 percent of the company resources should go toward gardening activities that support business growth, and 25 percent should go toward planting or cultivating new ideas. I think it will bring some more discipline to allocating resources.

Khan: How do you manage culture with 165 employees and growing?

Katchen: We’ve done a few things right with culture at scale.

Katchen: We still have an all-hands meeting every week, and we’ve iterated a lot on the content of that meeting and who leads it. I used to lead them all the time, and then my co-founder and I started sharing the responsibility, and now it’s everyone on the leadership team can run them. I think people enjoy that different team members from other parts of the business get to share how the company is doing. It adds perspective on how things are going that I think is valued.

And at that meeting, we try to do things that ensure that people know where we are going. We remind people of the company priorities and how we’re doing moving against them. We talk about metrics.

Specifically, we have a concept called FUD, which we stole from Stripe, who we really admire for their culture). It stands for Fear, Uncertainty and Doubt. It is a chance for anyone in the company to publicly or anonymously share what we call “an existential concern” that they have about the business. It’s a pretty jarring thing for people the first time they hear it. But I think it inspires a culture of transparency and enforces that it’s okay to have tough conversations here.

Khan: Have you had the conversation around potentially bringing in people who have done it before.

Katchen: Ah, the grey hair question. We’ve been fortunate and managed to grow very quickly. Boards are happy when you grow fast. For me, I’ve always had the mindset that there might come a day where it makes sense to bring in someone. To me, there’s no ego about it. I’m here because I believe in what we’re building at Wealthsimple. I believe in the team. I want to see this through to building a truly transformative company that makes people’s lives better. Right now, I am probably the right person in this role. If that changes, that’s cool, so long as it’s for the right reasons and it’s the right person.

For Wealthsimple, we gave up control as a business. We sold the majority stake to Power Corp., which is a really unusual thing to do for a business of our size. And the reason why it’s okay is because to take a company all the way to IPO, you’re going to have to do that at some point. For us, hanging on to control is less relevant. It’s a question of “how do you set up your business for long-term success?” We tried to find a partner that we trusted and believed could be a long-term partner to help us get there. It made that trade-off a lot easier. They share that trust with us and our management team.

Khan: What books helped you in your scaleup journey?

Katchen:

  • “Why Mexicans Don’t Drink Molson” By Andrea Mandel-Campbell. This book was a huge wake-up call on the need to think big and do things differently. I talk about the book a lot because it informs a much of my thinking around Canada and how we need to build global companies.
  • “The Lean Startup”. By Eric Ries. How many businesses get built where people spend years of their time on products and projects that don’t have fit because there’s no market for it? They never test it. Everyone has to know that.
  • “The Hard Thing About Hard Things” by Ben Horowitz. In the first year of scaling, I remember reading what he wrote about hiring friends who have been a part of the business from the beginning and how much that sucked. And it does, it’s heart-wrenching.

#ScaleStrategy is produced by DX Journal and OneEleven. This editorial series delivers insights, advice, and practical recommendations to innovative and disruptive entrepreneurs and intrapreneurs.

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Employee retraining essential to driving digital transformation

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Deutsche Bank
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A new report from MIT Sloan Management Review and Deloitte Digital on digital business found that both employees and upper-level management need non-traditional, on the job and continuous retraining and re-skilling to drive digital transformation.

In the report, researchers found that employees and management alike need to be continuously learning and updating their skills “to work effectively in a digital world.” In fact, more than 90 percent of employee respondents said so, and 44 per cent said that they need to be continuously updating their skills to “do their job effectively.

What does constant education look like?

According to the report, for a company to successfully achieve digital transformation, employees must always be upgrading their skills and be encouraged and supported by the company to always be learning.

Diving deeper, employees reported to researchers that, for the majority, this impulse to educate is not the case. Employees know, or have the inkling that, they need to always be working on developing their skills, but they also say they get “little to no support” from their employer in doing this. Of the 90 per cent of respondents who said they need to update their skills “at least yearly,” only 34 per cent claimed satisfaction with how their organization supports this ongoing development.

Formal training a hindrance

A part of the problem, states the report, is that too often companies rely on “formal training” for skill development, when they should be working towards creating an environment that allows for and supports “on-the-job learning.” Employees also said, overwhelmingly, that they would be willing to conduct this training themselves, given they had the proper tools, like data analytics.

These results vary depending on who you talk to and what stage their company is at.

According to the findings, digitally maturing companies do more with regards to helping their employees re-skill and retrain. 59 per cent of respondents from these digitally maturing companies said they were “satisfied with how their company is helping them prepare for changes necessary for working in a digital environment.” On the other hand, 13 per cent of employees at early-stage companies and 29 per cent at developing-stage companies responded that way, demonstrating a significant gap in how companies support their employees development of digital skills.

As Devarshi Vajpayee, a digital consultant from Wipro Digital, writes in a blog post on how digital transformation can be driven by employees:

“There are many who overlook the impact employees can make in digital transformation. It is critical for any organization undergoing digital transformation to enrich the experiences of its employees and their opportunities for global collaboration and communication.”

Achieving digital transformation also depends heavily on how well the leadership of a company is trained, a leader who doesn’t know how to work effectively in a digital world will not be able to help their employees access effective training, or provide the digital tools necessary for that training.

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