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To digitally transform, think like Clive Davis

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By: Ben Pring

If you’re a music fan, you probably know the name Clive Davis. If you’re not though – and heaven help you – Clive Davis is one of the most successful music producers and record industry executives of all time. He’s worked with a who’s who of rock and pop musicians, from Janis Joplin to Rod Stewart to Whitney Houston, over the last 50 years. Now 85, he’s still in the game as the chief creative officer of Sony Music Entertainment. By any measure of success and longevity in what is, after all, an extremely precarious and fickle business, Davis has earned his place in the Rock and Roll Hall of Fame.

What, you may be wondering though, does the archetypal A&R man have to do with “digital transformation?” Well, let me explain …

The “digital” alarm bell has been going off (literally and figuratively) now for over 20 years. The transition to the cloud, the slow decline of ERP, the rise of Google and Apple and Amazon, the primacy of “consumer IT,” the move to Agile and containers, the awakening to the power of data, the importance of design thinking – none of these are new. And yet, in the second half of 2017, many, many organizations still struggle to master them, let alone leverage them, to thrive in markets changing all around them faster than ever.

Related: Designing Manufacturing’s Digital Future

The question is, why? In my humble opinion, it’s because the executives running these organizations don’t think like Clive Davis.

It’s Not About You

Clive Davis’s success can be attributed, in no small measure, to his ability to separate his own personal tastes from those of the market. As an octogenarian, Davis probably favors Frank Sinatra or Tony Bennett when he’s doing the dishes or mowing the lawn (as if). But when he’s working, he’s listening like an 18-year-old and can hear the magic in Lil Uzi Vert or Rex Orange County – music that to his contemporaries must sound like the aural equivalent of a dislocated shoulder. Or at least the decline and fall of Western civilization.

Davis recognizes that he is not the target audience, that the music is not aimed at him and has nothing to say to him. He knows he wouldn’t buy the music. But yet, he can still make judgments about its quality and its commercial appeal. And he can do this precisely because he knows the music isn’t being made for him.

[Download]: Designing Manufacturing’s Digital Future

This is the mistake that is hampering so many executives in so many businesses facing the onslaught of change being rendered by digital technology. They don’t personally like the new generation of technology and technology mediated solutions, and they don’t appreciate that the new technology/solutions aren’t aimed at them.

Twitter is ridiculous. Facebook is for egotistical blowhards. What even is Snap? Why do my kids spend so much time on it? Social media is destroying a generation. We can’t do this transaction online because of the threat of hackers. Pokémon Go? Give me a break. Virtual reality? What are these guys on? The cloud? But we’ve got a data center. Monetize our customer’s data? Why? Isn’t that illegal? How does this Slack thing even work? What’s wrong with e-mail?

How to Love What You Don’t Love

To the average 50-year-old, running an insurance company, a bank, an airline, a retailer, contemporary technology, contemporary business approaches and contemporary norms are the commercial equivalent of Lil Uzi Vert – terrible, ugly, ridiculous, not nearly as good as the things we listened to, aka, the technology solutions we built and used.

These executives fail to see they are not the target audience. That new solutions shouldn’t be built for their contemporaries but for their kids. They fail to separate their own personal tastes from the tastes of where the market is going.

Doing this – separating your own personal judgments from those of the market – is terribly hard (hence why so few executives can do it). It’s tough for people who have ascended slippery career ladders to admit they don’t know something. It’s tough for them to even contemplate that they are “aging out,” that they are no longer “hip to the hop,” in touch, on fleek. But mostly, it’s hard to admit – privately to yourself, let alone publically to your staff/boss/board – that you’re no longer that interested in something and that you don’t really like X or Y.

[Download]: Designing Manufacturing’s Digital Future

To truly grasp the promise of the Fourth Industrial Revolution, you’ve got to really love it, and everything about it. Or, if you can’t, you’ve got to surround yourself with people who do. In Clive Davis’s case, this means A&R people who trawl the clubs and SoundCloud and YouTube and Spotify and SXSW. In your case, it could be a youth mentor or a digital whisperer you trust in the industry.

So next time you’re in a meeting with your team trying to inch forward with your digital transformation initiative, remember to think like Clive Davis. It’s not about you – it’s about the next generation and the stupid things they’re interested in. Play your Sinatra or Costello or Counting Crows tunes all you like at home. But don’t pretend that, now that you have the turntable (aka the digital transformation budget), the kids are going to dig what you all say. They ain’t lit with that.

This article originally appeared on the Cognizant Center for the Future of Work site.

Cognizant

Cognizant (Nasdaq: CTSH) is dedicated to helping the world’s leading companies build stronger businesses — helping them go from doing digital to being digital.

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Manufacturing

Distributed Manufacturing: Next in line for blockchain innovation

Blockchain has already disrupted business processes in the financial sector, and is poised to impact companies across industries.

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By: Jagmeet Singh

Blockchain has already disrupted business processes in the financial sector, and is poised to impact companies across industries. Because the technology can provide an immutable digital record of contractual interactions and transactions across an ecosystem, we believe that manufacturing is likely next in line.

Blockchain is a mutually shared ledger of all transactions in a given transactional relationship. Combined with its consensus mechanisms and use of public key infrastructure (PKI) to verify and authenticate all changes made to the ledger, blockchain can enable the network itself to ensure trust among participants. The result: a whole new way to support distributed manufacturing across the value chain.

The Importance of Trust

Consider, for example, the ways in which blockchain can simplify how trust is developed within a manufacturing ecosystem. In the traditional manufacturing world, parties transacting with each other spend considerable time and money on establishing external mechanisms to ensure trust, in the form of contracts, service-level agreements, quality checks, inspections, audits, scanning, escrows and regulatory compliance reviews, to name a few. As the number of parties increases, so does the complexity. Reconciling separate ledgers, enforcing contracts, ensuring supply chain transparency and protecting intellectual property when multiple entities are involved are all laborious and burdensome processes, prone to error and vulnerable to fraud.

Related: Blockchain in Manufacturing: Enhancing Trust, Cutting Costs and Lubricating Processes across the Value Chain

Research shows that companies that build a culture of trust can fuel stronger performance by enabling departments to interact better and perform better across multiple dimensions. Establishing trust betweencontracted parties has similar positive effects. All these measures, however, amount to a costly “trust tax.”

For participants in a blockchain network – product designers, production shops, 3-D printers, logistics partners, sales and customer service  – that tax is greatly reduced. A secure, distributed ledger infrastructure accessible to multiple parties enables a new level of real-time transparency and efficiency for transactions involving the transfer of anything of value – whether that means ideas, money or ownership.

In our recent global study that included 281 manufacturing professionals, in fact, “trust” was a top driver for blockchain adoption.

Distributed Manufacturing Next in Line for Blockchain Innovation

Ensuring Transparency, Security, Auditability

Blockchain ledgers are:

  • Shared: Separate entities share a common source of truth.
  • Distributed: Blockchain relies on peer-to-peer collaboration, with no central ownership.
  • Secure: Cryptographic algorithms verify, authenticate and secure transactions.
  • Time-sequenced: Data is written consecutively and is time-stamped.
  • Immutable: Once written on the blockchain, data cannot be changed, tampered with or deleted.

Through smart contracts with supply chain partners on the blockchain network – programmed agreements that are independently verifiable and automatically executed when predefined conditions are met – companies can minimize human intervention and ensure performance transparency, transaction certainty and auditability.

[Download]: Blockchain in Manufacturing: Enhancing Trust, Cutting Costs and Lubricating Processes across the Value Chain

Within industries and even across interlocked, tiered manufacturing sectors, distributed ledger systems allow companies to develop new, platform-based process flows. A user might execute a smart contract for a custom-configured order, for example, combining designs from multiple sources. The encrypted design data would be recorded on the shared platform; materials and services could be autonomously sourced; and a shared factory could produce the customized product. Payments, including royalties to designers, would be issued when the product is delivered. A record of all transactions, from design selection to payment, remains on the blockchain.

A Rising Tide Lifts All Boats

Blockchain technology thus enables distributed manufacturing, offering participants unprecedented opportunities to develop new product and service lines, create new customer segments, enter new markets and find new ways to use and share assets:

  • Through supply chain transparency. All parties transact on a common platform, gaining real-time visibility into processes in the value chain, and simplifying materials sourcing and the interaction of design, manufacturers and other service providers. Supply chain processes, including payments and trade finance, can be streamlined and automated using smart contracts.
  • Through digital product memories. Immutable records of asset provenance, materials, production data, ownership and other data ensure authenticity and minimize transaction risk.
  • Through secure digital intellectual property. Parties to a transaction can be assured that their intellectual property is protected. Using blockchain to manage a contracted production run from a 3-D printer of ceramic components, for example, would allow a manufacturer to encrypt proprietary 3-D print files from end to end while creating an immutable history of the transaction. Similarly, escrows and royalty accounting would protect designers and other owners of IP.

There are many more circumstances in which adopting blockchain technology can deliver value. Participants can slash inventory costs and service times. They can eliminate reconciliation, and automate and speed financial and process flows. They can reduce manual interventions and reduce fraud. And they can create new ways to extend the lifecycle of products and optimize the use of assets.

What’s Next? Evaluating Readiness

As manufacturers move toward a shared and distributed model, business leaders can consider four questions when evaluating readiness:

  1. Where in the value chain, internally and externally, are we paying the highest “trust tax” in terms of excess cost, effort or lack of agility?
  2. How would the availability of a digital product memory drive value for our company, our customers and our business partners?
  3. Which types of partners, in what geographies and with what expertise, could we work with if transaction costs and efforts were lower?
  4. Which information assets (e.g., manufacturing, maintenance, operational and usage data) about our products could we monetize if there were a secure way to do so?

A blockchain-enabled, collaborative database is optimal for ensuring agreement between all participants in a value chain. It’s time for manufacturers to examine the implications for their business model. Organizations that gain hands-on experience with blockchain technology thorugh pilot projects will have an advantage as consortia start to form, and will be better equipped to lead the effort and make key decisions around structure and governance, prepare for the corresponding cultural shift, build skills and capabilities, and understand how it will impact business strategy going forward.

Get in the blocks. The race starts now.

[Download]: Blockchain in Manufacturing: Enhancing Trust, Cutting Costs and Lubricating Processes across the Value Chain

Olesya Gorbunova, a Senior Consultant in Cognizant’s Blockchain & Distributed Ledger Practice, contributed to this blog.

This article originally appeared on the Digitally Cognizant Blog

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Manufacturing

When IoT meets manufacturing

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By: Frank Antonysamy

One of the more negative iconic images of the Industrial Revolution was of child workers being sent into coal mines. Thankfully, that’s an age long behind us.

Our own era promises a different revolution: one in which miners no longer need to descend into the mine shaft, wield a pick, endure suffocating temperatures or constant jarring vibration, or risk their lives for underground goods like coal, gold or diamonds.

Related: How manufacturers can unlock value with IOT analytics

Tomorrow’s mines will increasingly rely on sensor-equipped, software-driven machinery, a complex technology evolution enabled by the movement toward the Internet of Things (IoT). And it’s not just mining that’s benefiting from the IoT.

While the technology sector conjures an image of silicon chips and clean rooms, processors and analytics, sensors and the cloud, manufacturers across sectors are moving toward a world of IoT-enabled intelligent products and systems.

Intelligent Solutions: There’s Gold in Them Hills

Ordering dinner through an app, calling Lyft to get to a restaurant or paying bills through a smartphone are the accepted conventions of today’s digital world. Now a new technology wave is transforming remote-operated or software-driven equipment into IoT-enabled, autonomous, self-learning machinery that reacts to changing circumstances in real time.

Driverless heavy machinery is already functioning at multinational metals and mining company Rio Tinto’s massive open-pit iron mining operations at Pilbara in Western Australia, with 400-plus-ton trucks larger than two-story houses hauling massive loads of ore and waste material. Operated from a control room hundreds of miles away, the trucks work alongside other vehicles and heavy machinery, adjusting in real time to a mine’s changing layout as ore and waste are removed.

Soon, most new mines will use pilot-less drilling machines at the coalface, equipped with sensors that allow them to follow seams of ore, monitor temperature and air quality, detect vibrations that may signal danger, and make sensor-informed decisions based on complex risk-driven algorithms.

Trucks, drilling machines, even transportation systems will be interoperable automated systems — in effect, an amalgamation of specialized systems in a single, highly complex machine. The result: more efficient operations, fewer workers exposed to risk, better performance and an improved bottom line.

The Changing Face of Manufacturing

Today’s manufacturers are actively leveraging IoT initiatives to realize internal process efficiencies. Many are changing how they design their production facilities to transform their business – streamlining production and improving productivity.

Consider a renowned heavy equipment manufacturer that has leveraged IoT in its production lines, slashing the time it takes to produce customized equipment at its U.S. facility from 42 minutes to 22 minutes. It did so by automating factory line processes and equipping them with beacons and Intel’s Retail Sensor Platform integrated with Microsoft’s Azure IoT platform. The company has doubled production times, improved quality compliance at the workstation level and boosted employee utilization by 20%.

[Download]: How manufacturers can unlock value with IOT analytics

Increasingly, the definition of a product is evolving to a broader, customer-centric construct, in which sensors gather data on customers’ use of products and their performance, enabling predictive maintenance, insight into future product enhancements, even customer-focused features and improvements, along with better customer service. All are based on deeper insights into users’ behavior, collected and aggregated from the products’ sensors. By outfitting products with smart sensors and connecting them to key systems and networks – and even to each other – manufacturers are replacing transaction-oriented relationships with whole-lifecycle engagement.

An Expanding IoT Influence

With its proven efficiency and productivity gains, it’s no wonder the demand for IoT devices is exploding. According to IDC, 60% of global manufacturers are using analytics to sense and analyze data from connected products and manufacturing. By 2018, IDC says, the proliferation of advanced, purpose-built, analytic applications aligned with IoT will result in 15% productivity improvements for manufacturers regarding innovation delivery and supply chain performance.

Mining? Yes. Oil and gas drilling? Sure. Manufacturing? Certainly. But IoT is not limited to these sectors. Many companies in consumer-facing sectors will also experience change from IoT, from banking to retail to airlines. Connected products and smart manufacturing are here to stay, and they’ll be all around us.

[Download]: How manufacturers can unlock value with IOT analytics

This article originally appeared on the Digitally Cognizant Blog

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Cognizant (Nasdaq: CTSH) is dedicated to helping the world’s leading companies build stronger businesses — helping them go from doing digital to being digital.

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How industrial manufacturing gets smarter with sensors

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Today’s manufacturers are on the cusp of a fourth industrial revolution, in which internet-connected sensors (aka, the Internet of Things, or IoT) make physical machines and objects more intelligent. To realize the promise of industrial IoT, however, companies must combine operational technology with enterprise IT, and collect and analyze data across the entire manufacturing ecosystem to generate actionable and valuable insights.

By doing so, manufacturers can better manage production, address customization requirements and add value. In turn, they can more intelligently manage their businesses, improve response time, promote innovation, reduce costs and boost revenues. In our view, here’s how forward-thinking executives should be thinking about the opportunity.

The Future Has Already Arrived

Rolls-Royce has built engines since 1915. Today, however, the fabled company sells a whole lot more than just engines. In an industry where fuel savings can add up to millions each year, Rolls-Royce now provides airlines with information to help optimize routes, altitude, airspeed, weight and freight – this in addition to supplying the engines themselves. Along the way, Rolls-Royce engineers learn how its engines perform in a range of conditions, which they then use to inform the design of their next generation.

Related: Stepping into digital with IoT – 14 Case Studies

In short, Rolls-Royce exemplifies the opportunities and benefits of industrial IoT. And this iconic company is not alone. Shell Oil is pioneering simulation technology to help oil and gas operators manage offshore assets, improve worker safety and better predict maintenance. Stanley Black & Decker is already adding digital technologies to its entire line of customer tools, hydraulics, fasteners and electronic security devices.

All told, the list is long and diverse, covering equipment manufacturers, pharmaceuticals companies, medical device manufacturers and many other sectors. According to a recent MPI study, which surveyed 350 manufacturers, almost two-thirds (63%) believe IoT will have measurable impact on their business in the next five years. By 2020, IDC predicts that 50% of the Global 2000 will depend on digitally enhanced products.

This is because industrial IoT promises a single view of analytical data to operate with real-time agility and quickly respond to adverse events within the plant or supply chain. This requires integrating and consolidating enterprise and operational applications, however, which have largely remained isolated from one another. Until now.

[Download]: Stepping into digital with IoT – 14 Case Studies

Beyond connecting devices to a network where they interact and exchange information, the real value of industrial IoT lies in the data generated from these important relationships. Unlike traditional software applications, industrial IoT is rooted in physical space — integrating data from digital devices and systems in factories and supply chains with enterprise assets. It enables enhanced monitoring, data gathering and integration, role-based information presentation and situational awareness reports for operators. The objective is to convert operational data into insights that inform decision-making, drive innovation and realize greater efficiency.

Getting Started with the Right Questions

That said, many manufacturing leaders already recognize the need for industrial IoT. They struggle, however, with the complex and siloed landscape of their manufacturing landscape, including processes, IT and operational technology. To that end, we advise decision-makers to conduct a self-assessment and organizational readiness analysis by answering the following questions:

    • What changes do we need in our business processes, operations, people and business models to respond to rapid market changes, new developments and emerging technologies?
    • What kind of talent do we need?
    • Where can our organization benefit most from a deeper understanding of operations and efficiency?
    • How can we assess our readiness for an IoT transformation, and how should we benchmark our peers?
    • What budget should we set for additional computational capacities, and for security and storage capabilities?
    • What is preventing us from a transformation? Legacy systems? Cost pressures?
    • Besides cost, what internal barriers do we need to overcome?

To help with those answers, leadership must compare approaches, examine the readiness of its technical architecture, understand the organization’s capacity to change, and review available case studies. They must also engage with partners with the required domain expertise as well as hands-on experience in deploying industrial IoT technologies. In our experience, successful journeys take manageable steps such as designing and installing sensor technology; implementing faster and more efficient interconnectivity between the enterprise, business units and production facilities; developing analytics; and piloting use cases that not only demonstrate the promise of the industrial IoT but also realize its value at scale. In proceeding this way, manufacturers develop and grow the talent, skills and tool-sets necessary to build a connected ecosystem that seamlessly integrates digital, operational and information technology.

[Download]: Stepping into digital with IoT – 14 Case Studies

Organizations that align both IT and operational technology to create a “system of systems,” instrumenting every device in the extended manufacturing ecosystem, will be best positioned to harvest meaningful data at every touchpoint. Only then will manufacturers be able to benefit from the improved yields, additional value and greater efficiency that industrial IoT can produce.

This article originally appeared on Cognizant.com
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Cognizant (Nasdaq: CTSH) is dedicated to helping the world’s leading companies build stronger businesses — helping them go from doing digital to being digital.

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