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How IoT is helping companies take advantage of new revenue streams

In this Q&A, Gartner analyst Eric Goodness explains how manufacturers create impact with connected devices

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Connected products create new opportunities for manufacturing companies to bond themselves with their customers, says Gartner analyst, Eric Goodness.

In a recent interview with DXJournal.co, Goodness talked about how the combination of IoT and manufacturing is helping manufacturing companies transform their processes and take advantage of new revenue streams.

DXJ: What are three digital transformation trends you’ve seen in manufacturing?

EG: The three digital trends that we’re seeing in manufacturing [include]:

  • Looking at applying IoT to operations to drive out inefficiencies and to improve asset performance
  • Applying IoT to the supply chain, again, to drive out cost inefficiencies and to gain more visibility there
  • the biggest trend, without a doubt, and where most of the revenue that we’re seeing being spent — rather than languishing in cycles of indecision — is the creation of connected products.

If you look at how manufacturers are looking at bringing connected white goods, connected industrial infrastructure, connected commercial infrastructure, connected consumer products that is by far the biggest use of IoT as an extension of the digital business technology platform that’s happening out in the marketplace.

DX Journal: Is the use of connected products where IoT technologies are creating the most impact within larger manufacturing companies?

EG: Today, it is creating the largest impact as it provides [large manufacturing companies] a new way to bond themselves with their customers, to help those customers better monitor and manage those big industrial assets that they’re acquiring from the manufacturer.

Related: Stepping into Digital with IOT – 14 Cases

And it also helps the manufacturers create a premium revenue stream from their ability to remotely monitor, manage and create performance-based service-level agreement (SLAs) with their industrial customer base that are buying those assets.

Service-based revenue is going to be far more profitable than actually selling the capital asset. It’s the creation of these connected products where we’re seeing manufacturers actually sell some industrial assets at cost or at a slight loss in favour of these performance-based long term contracts, with the maintenance and support of those assets that they’re selling.  

DX Journal: Are there any areas within manufacturing companies that are easier than others to implement IoT?  

EG: The real bifurcation that we’ve seen in the marketplace is simply those environments behind the four walls of the factory that are security instrumented and where there is significant safety of life concerns, or where there is significant intellectual property at risk from external breaches. An environment where those concerns are less so, we are seeing IoT slowly make it to the factory floor.

[Download] Stepping into Digital with IOT – 14 Cases

There are initiatives such as analytics of production lines or plants where they analyze cold data in the cloud or within the corporate data lake to find inefficiencies in production or applying an optical-visual inspection on a production line to drive out errors. But in process manufacturing where there’s hazardous chemicals or other safety of life issues it’s going to take a long time before IoT makes it within the four walls of [those] factories.

DX Journal: What are some ways that large manufacturing companies have been keeping up with emerging technologies?

EG: We’re finally starting to have the conversations where the operational technology (OT) side and the IT side of the manufacturer are coming together. We’re seeing more investments in centres of excellence that have representatives from operations and engineering as well as the CIO part of organization, and sometimes even from the product side that reports within the CTO of a manufacturer.

Inside of organizations, we’re starting to see these multi-business unit, multi-stakeholder centres of excellence work to identify short lists of relevant vendors. It’s a slow slog for these organizations to come to agreement, but it’s very encouraging to see these organizations work together.

DX Journal: Is it possible to predict what the next five years will look like in the manufacturing industry?

EG: Over the next five years, we’re going to see a lot of IoT manufacturing convection currents. IoT is going to be subsumed into other recognizable services that vendors offer to their manufacturing clients. For example, vendors are going to be increasingly introducing their own platforms to provide manufacturers with fully-formed OT and IoT solutions. Traditional OT players, like GE, ABB, Honeywell, and Rockwell, are looking to present their own IoT platforms, alongside their legacy conjunction control and automation capabilities. While players like SAP, Microsoft, and Oracle are leveraging their IoT platforms with their manufacturing execution systems, asset performance management systems, or enterprise performance management applications.

[Download] Stepping into Digital with IOT – 14 Cases

We believe that IoT is going to become an embedded capability of all legacy platforms in platform-as-a-service and integration capabilities. There is going to still be a sector of the market where you see smaller niche IoT specific companies, but if you consider yourself an SAP, Microsoft or GE, why wouldn’t you at least consider participating in a closed ecosystem of value that has a natural and virtuous integration path to make it easier to deploy IoT to your business problem.

This interview has been edited for length and clarity.

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Manufacturing

Manufacturers are recognizing the need to find new efficiencies

Recent data from Oden Technologies shows that 94% of manufacturers have seen significant changes in demand.

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“The challenges facing the manufacturing industry seem to be never-ending.” 

So begins the introduction to The State of Manufacturing: CEO Insights, the new report by Willem Sundblad, co-founder and CEO of intelligent industrial automation company Oden Technologies.

This year, of course, is no exception. “As we enter a period of economic uncertainty, manufacturers are recognizing the need to find new efficiencies and ultimately make more with less,” Sundblad continues.

Featuring both data analysis and insights from industry experts, Sundblad’s report examines current challenges in manufacturing, takes a look at the future, and reflects on the state of digital transformation in the sector.

Challenges facing manufacturing

One of the key findings is that 94% of manufacturers have seen significant changes in demand. Production schedules have no-doubt shifted in the short term, and these companies are “leveraging new technologies to streamline production and maximize capacity.” 

Manufacturers are also feeling the pressure of market uncertainty, as well as making profitability sustainable for the long term.


“Lean startup mentality and incremental growth with a return to fundamentals are crucial in battling through a changing marketplace as well as tsunami-like risks,” said David Rosen, CEO and founder of Kira Labs.  

Looking ahead

When looking to the future — an uncertain one that has been drastically altered by COVID-19 — the report identifies three main areas of focus for manufacturers:

  1. Optimizing production processes
  2. Improving workforce effectiveness
  3. Decentralizing the supply chain

How will they approach these? According to the numbers, 63% of manufacturers say “enabling more remote employees through digital technologies will be an outcome of the pandemic.” Another big focus? Cross-training and streamlining.

“Digital transformation will drive new processes and business models as manufacturers look toward the future,” explained Joe Morgan, founder & CEO of siY. “On the supply chain side, we will likely see a trend toward less globalized supply chains and more focus on local sourcing.”

DX in manufacturing

As we’ve previously reported (here, here, and here), COVID-19 has added major fuel to the digital transformation fire of organizations. And manufacturing is no different. 71% of respondents saying the pandemic has accelerated their DX journeys. 86% report having a designated DX leader — which is great, considering the critical importance of strong leadership to transformational efforts.  

“Embracing these new systems are all indicators that technology continues to be a space that has untapped opportunity for growth,” said Julie Copeland, CEO of Arbill. “I think that manufacturers will also investigate other emerging technology, including finding ways to utilize augmented reality.”

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Manufacturing

What you need to know if you’re attending MWC Los Angeles 2019

MWC Los Angeles 2019 is one of the newest and fastest growing events in the U.S. that brings together leading companies and influential experts from all sectors within the mobile technology industry to advance Intelligent Connectivity – a fusion of 5G, IoT, AI and Big Data.

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MWC Los Angeles 2019 is one of the newest and fastest growing events in the U.S. that brings together leading companies and influential experts from all sectors within the mobile technology industry to advance Intelligent Connectivity – a fusion of 5G, IoT, AI and Big Data.

The event is an opportunity to discover how leaders like Cognizant are looking into the future of connections, content and commerce.

To help you prepare, here is a selection of articles, case studies, ebooks, and clips from Cognizant, discussing digital transformation:

  • Learn Cognizant’s 4 key success factors to Industry 4.0 transformation. For starters, lead with strategy, not the technology. Watch the video here.
  • AI, Machine Learning, and IoT are ensuring the efficacy and efficiency of one of the most demanding engineering projects in the world. Learn how Cognizant helped Norwegian offshore engineering firm Kvaerner adopt these digital technologies.
  • The promise of Industry 4.0 is compelling, but for many traditional manufacturers, the reality is less than ideal. In this new Cognizant report, find examples of manufacturers that are navigating the shift.
  • It’s all about speed: Insight from Cognizant on how 5G will transform the business sector and create a leadership race for data intelligence.
  • Not all smart factories are created equal: Cognizant takes stock of the state of IoT intelligence, and what industrial organizations need to ensure both digital maturity and success. Read more here.
  • The many touchpoints of IoT connectivity allows AI to really shine, and prove its value to manufacturers in the form of proactive preventive maintenance, says James Jeude, VP in Cognizant’s Digital AI & Analytics Strategic Consulting Group, in this piece.
  • The human factor in IoT intelligence is key: Connected employees can “dynamically manage situations as they change,” explains Cognizant’s AVP of engineering and IOT solutions Phanibhushan Sistu.
  • The leap to IoT is a necessary one for your organization. This Cognizant ebook looks at 14 such businesses that jumped confidently into the digital future.
  • It took less than 12 weeks for Cognizant to implement an IIoT platform for a leading global industrial manufacturer. Get the case study here.
  • Without the duo of IoT and the Digital Twin, your organization is living in a black-and-white outlined world, in terms of operational intelligence. Color it in, get more accurate predictions, and fully realize potential.

One session to highlight? “5G and IoT – Understanding the Relevance to Your Business,” featuring Senior Director, Cognizant Digital Business, Prashanth Bhushan. This session will examine how the impending mass availability of 5G networks is set to mark a major step forward in extending 5G applications to various vertical industries and fields beyond traditional telecom and mobile internet.

MWC Los Angeles 2019 takes place October 22-24, at the Los Angeles Convention Center. 

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Manufacturing

IoT + PLM = Product Intelligence: An equation that delivers monetization opportunities

In the equation IoT + X = Intelligence, what role does product lifecycle management play as the X factor?

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Consumers are fickle. 

Today’s hot must-have can easily fade into obscurity tomorrow. Most products don’t even make it out to the playing field, and instead languish on the sidelines. The B2B world is not much different. Thanks to the Internet of Things (IoT) however, manufacturers are gaining a better peek at the product lifecycle beyond their distribution warehouse and leveraging that intelligence to their advantage.

Case Study: Advancing Smart Manufacturing Operations Value with Industry 4.0 Platform

PLM matters

More often than not, manufacturers make educated guesses at what consumers want. Sure they rely on surveys and calibrated focus groups but too often they’re still skating on thin ice with data snapshots. Product manufacturers rely on past sales records, future trend forecasts and hope design comes up with a nifty new gadget. They then execute strategic marketing and finally keep fingers crossed for best outcomes. 

The problem with such an iterative pattern is that the process is more or less opaque once the product leaves the manufacturer. Today’s product lifecycle management delivers much-needed transparency to the trail a product follows not just from concept and design and sales but on to how the consumer actually uses and disposes of it. 

And it does so through IoT. An IoT-embedded device relays product information to the mothership long after it has left the point of sale so manufacturers can gain insight into usage patterns and other data. While PLM has always followed the trail of breadcrumbs that products leave, IoT now allows for a longer and more useful trail. 

[Download]: A New Approach to PLM

IoT + PLM

“With IoT live product feedback has become possible. The [data] gap that existed between when we have sold a product and when someone discards that product…that gap has now been connected by IoT,” says Jagmeet Singh, Director, Connected Products, at Cognizant. 

Businesses use cloud technologies to analyze the data that IoT-embedded products spit out and reap a whole host of benefits. Manufacturers access instant feedback about feature design – in an age of user-centered design, this is a big deal – and price points. Product design now needs fewer reboots and manufacturers can produce with more confidence.

The introduction of IoT and associated data analytics expanded the use of Product Data as a Service (PDaaS), where larger sets of metadata about products are now available to be harvested, right from raw materials used, to manufacturing processes to quality control and beyond.

Simply by following the IoT trail (and obtaining all-important user permission), manufacturers can monetize information about product usage to secondary vendors who might benefit from related information. A computer manufacturer, for example, can sell valuable information about the heat exchanger, the battery, the Bluetooth connection to satellite providers who can use this as intelligence for their own sales and marketing promotions.

IoT breathes new life into PLM extending the line beyond the four walls of the warehouse to the real world where live data from every user shapes future product iterations.

IoT + PLM = Customer intelligence. With sharper data based on usage patterns, manufacturers can anticipate customer needs better and deliver they want. The result is more revenue and less waste. IoT lets PLM realize its full potential.

[Download]: Advancing Smart Manufacturing Operations Value with Industry 4.0

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1 download. 14 Case Studies.

Download this report to learn how 14 companies across industries are demonstrating the reality of IoT-at-scale and generating actionable intelligence.

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