Technology
The State of the Union for IoT Intelligence
A digital transformation revolution in manufacturing is underway, and data is the primary currency paving the way for more efficient ways of doing business.
By Frank Antonysamy
Frank Antonysamy is Vice President of Cognizant’s Global IoT and Engineering Services
A digital transformation revolution in manufacturing is underway, and data is the primary currency paving the way for more efficient ways of doing business. Gone are the days when data analysis was left to Monday night quarterbacking by poring over static results. Today, thanks to a central wireless ecosystem which links relevant mobile devices, Internet of Things (IoT) connected machines and connected employees, data gathering and analysis in a smart factory is immediate and real-time optimization drives significant efficiencies.
But not all smart factories are created equal.
Given that enterprises are all on different points on the path to complete digital maturity, it helps to take stock of the state of IoT intelligence — where we are now and where we are headed — and what industrial organizations need to be successful.
Laying the foundation for intelligence
One of the key advantages of Industry 4.0 is the promise of the Internet of Things (IoT) or Industrial Internet of Things (IIoT). Sensors connected to raw materials, factory floor equipment and final products can relay information, over a Wi-Fi connection, about their health and usage patterns to wider enterprise asset management software and enterprise resource planning systems.
Equally important, stakeholders can access this data in real-time and on-demand. Companies can leverage this data to deliver insights across three channels:
- Product intelligence
- Service intelligence
- Operational intelligence
There is significant overlap across these three pillars but their power to deliver a smart factory with new avenues for monetization, is revolutionary.
Here’s an overview of the IoT landscape with respect to its three core pillars of intelligence.
Case Study: Fast-tracking innovation with a PLM platform
Product intelligence shakes up traditional PLM
The smart factory runs on smart products whose intelligence can be leveraged to read the tea leaves of market demand. At its core, product intelligence is defined as intelligence derived from an intelligent (read…IoT-enabled) product. In the IoT world, traditional rules of product lifecycle management (PLM) no longer apply. Gone are the rinse-and-repeat cycles of concept, design, manufacture, marketing and sales. In traditional manufacturing, the ideation-sale stage took years if not decades and slight changes in market demand had a whiplash effect on the process.
IoT has rebooted the PLM conversation to move it away from the product and make it more about the customer. IoT-enabled products can now deliver intelligence post sales about how the product is being used (or not), how it is being disposed of, and a whole host of other downstream information. Such product intelligence is useful in two primary ways: as a method of refining the product to make it more agile and responsive to consumer needs (thereby leading to potentially more sales) and as new avenues of monetizing such product intelligence.
The future of product intelligence is a complete “closed-loop” product development, with real-time customer feedback woven into the process. It bears stressing that while customer focus groups and behaviors have always been part of the design and manufacture process, IoT has effectively compressed that time cycle and expanded the scale of parameters that might be considered — and monetized.
Service intelligence delivers customer-focused monetization
Monetization in the new smart factory landscape need not be restricted to product intelligence alone. Service intelligence, for example, is about delivering aftermarket intelligence in the form of added services to an existing or expanding customer base. A customer who buys Widget A from a manufacturing company might also be interested in understanding how to optimize the use of that widget for their own tailored environments.
[Download]: Designing Manufacturing’s Digital Future
While aftermarket services are not entirely new, the addition of IoT has the capability of delivering service intelligence on steroids. In the future, service intelligence providers will use IoT to tailor measurements of key performance indicators (KPIs) and delivery of data insights depending on exactly what the end customer is looking for. Tailoring service intelligence to the customer potentially leads to greater client stickiness. What’s more, IoT is capable of slicing and dicing intelligence for each and every customer, making the net results that much more insightful and leading to more bountiful monetization opportunities.
Operations intelligence squeezes the most out of machines
Monetization also comes from picking the low-hanging fruit in production processes. Arguably one of the best ways to squeeze the most out of IoT is to use it to increase manufacturing uptime. IoT is also favorably impacting the ability to fine-tune production processes by being able to connect, visualize and analyze data from a whole host of new players such as machines on the plant floor. RFID and computer vision layers also add to such intelligence.
IoT-embedded devices on the plant floor can spit out data that measures machine health, which can be fed into machine learning algorithms for predictive maintenance. If a rotor heats up past a preset temperature setting, for example, it can trigger the algorithm to send an alert to a plant worker or even proactively shut the machine down. Machine learning capabilities derived from IoT enhance KPIs such as manufacturing uptime.
[Download]: Creating a Digital PLM Platform to Promote Collaboration and Increase Efficiency
In the future, expect a move toward increasingly segmented manufacturing, possibly sliced and diced into ever smaller batches. Operations intelligence will allow manufacturers to segment the production process — and fine-tune each — to fulfill a variety of specialty orders at the same time.
What it takes to deliver on the promise of IoT
While IoT intelligence in its various forms promises a truly smart factory with a wealth of monetization opportunities, it needs a robust infrastructure to truly deliver. Elements of this winning infrastructure include, among others: a C-suite willing to address negative attitudes of incumbency; standardization of data aggregation and analytics processes such as machine learning; and future-proofing technologies through increasing reliance on open-source models.
Since data is the lifeblood of IoT, enterprises need to ensure that they don’t get mired in the data lake — that the data they’re working with is clean and structured, relevant to the KPIs they want measured, and fed to algorithms in a consistent format. Once data is clean and uniform, smart factories can leverage IoT to feed machine learning algorithms that learn from the data and eventually deliver an almost lights-out production stream.
Since the future of intelligence also involves its monetization — vendors up and down the digital supply network will pay for insights — it will be important to connect stakeholders to the central nervous system of the smart factory in new ways. Customer service agents (or even customers themselves) for example should be able to see where product orders are in the production process and fine-tune their forecasts accordingly. IoT delivers transparency to all stakeholders — within reason, keeping intellectual property concerns in mind.
[Download]: Advancing Smart Manufacturing Operations Value with Industry 4.0
IoT in manufacturing is not limited to the production floor either. IoT sensors in warehouses can detect when supplies are going bad, when inventory is low and beef up accordingly. Remote weather events that can affect vendor delivery can trigger automated backups. The IoT-driven smart factory touches many processes and products much beyond the plant floor.
Until true digitization from start to finish is a total reality, companies are figuring out stop-gap measures that will leverage the promise of IoT. A “nerve center,” which serves as a central repository for data gathering and analytics can serve to overcome the problem of data connectivity across locations and devices.
The ripple effect from IoT intelligence is not limited to the manufacturing floor alone. By placing the digital core at the center, it reshapes processes up and down key constituencies such as supply chain and asset management.
How tomorrow’s tech might impact IoT intelligence
IoT is already being incorporated in the smart factory of today. Tomorrow, expect acceleration with respect to monetizing closed-loop product intelligence, an increased focus on the customer through service intelligence and using operations intelligence by improving businesses processes on the way to a truly smart factory.
The road is expected to get even smoother with the advent of 5G technology which will decrease latency of IoT for edge computing devices. 5G will deliver even faster access to data in real time which will make real-time analysis even more accurate. The technology has special ramifications for production processes where time is of the essence. Devastating machine shutdowns can be averted in split seconds by machine learning algorithms fed through 5G connections from IoT-enabled equipment. This means smart factories of faster computing speeds and greater agility. The state of the union for IoT intelligence is strong and only expected to grow stronger as new technologies such as 5G make data competencies that much more robust.
Cognizant (Nasdaq: CTSH) is dedicated to helping the world’s leading companies build stronger businesses — helping them go from doing digital to being digital.
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