It’s a staggering number, but as organizations look to build off existing strategies, direct digital transformation investment spending will approach $7.4 trillion between 2020 and 2023, reports IDC, resulting in organizations becoming digital-at-scale future enterprises.
In unveiling their FutureScape: Worldwide Digital Transformation 2020 Predictions report, IDC highlights the critical business drivers that are helping to accelerate DX initiatives and investments — in the face of business challenges, the speed of scaling, and rising customer expectations.
The 2020 report marks the fourth installation of IDC’s digital transformation predictions.
According to IDC analyst Shawn Fitzgerald, investment in direct digital transformation “is growing at a compound annual growth rate (CAGR) of 17.5% from 2020 to 2023, and is expected to approach $7.1 trillion as companies build on existing strategies and investments, becoming digital-at-scale future enterprises.”
The report adds that digital transformation spending will grow to more than 50 percent of all ICT investment, from 36 percent today. The largest growth will be seen in the areas of data intelligence and analytics.
Fitzgerald, along with fellow IDC analyst Bob Parker, detailed the ten industry predictions that will, over the next one to five years, impact DX efforts of CIOs and IT professionals:
Prediction 1 – Future of Culture: By 2024, leaders in 50 percent of G2000 organizations will have mastered “future of culture” traits such as empathy, empowerment, innovation, and customer-and data-centricity to achieve leadership at scale.
Prediction 2 – Digital Co-Innovation: By 2022, empathy among brands and for customers will drive ecosystem collaboration and co-innovation among partners and competitors that will drive 20 percent collective growth in customer lifetime value.
Prediction 3 – AI at Scale: By 2024, with proactive, hyperspeed operational changes and market reactions, artificial intelligence (AI)-powered enterprises will respond to customers, competitors, regulators, and partners 50 percent faster than their peers.
Prediction 4 – Digital Offerings: By 2023, 50 percent of organizations will neglect investing in market-driven operations and will lose market share to existing competitors that made the investments, as well as to new digital market entries.
Prediction 5 – Digitally Enhanced Workers: By 2021, new future of work (FoW) practices will expand the functionality and effectiveness of the digital workforce by 35 percent, fueling an acceleration of productivity and innovation at practicing organizations.
Prediction 6 – Digital Investments: By 2023, DX spending will grow to over 50 percent of all ICT investment from 36 percent today, with the largest growth in data intelligence and analytics as companies create information-based competitive advantages.
Prediction 7 – Ecosystem Force Multipliers: By 2025, 80 percent of digital leaders will devise and differentiate end-customer value measures from their platform ecosystem participation, including an estimate of the ecosystem multiplier effects.
Prediction 8 – Digital KPIs Mature: By 2020, 60 percent of companies will have aligned digital KPIs to direct business value measures of revenue and profitability, eliminating today’s measurement crisis where DX KPIs are not directly aligned.
Prediction 9 – Platforms Modernize: Driven both by escalating cyberthreats and needed new functionality, 65 percent of organizations will aggressively modernize legacy systems with extensive new technology platform investments through 2023.
Prediction 10 – Invest for Insight: By 2023, enterprises seeking to monetize benefits of new intelligence technologies will invest over $265 billion worldwide, making DX business decision analytics and AI a nexus for digital innovation.
Is your organization intelligent?
More than 83% of respondents to a survey by Wipro said their organization is an Intelligent Enterprise or on their way to being one.
A new study from Wipro shows that Artificial Intelligence (AI), Analytics, Machine Learning, Deep Learning, and Automation are crucial to creating enterprises of the future and that post-COVID, The Intelligent Enterprise will be resilient and able to better manage disruption.
With 300 respondents in the UK and US — across industry sectors including financial services, healthcare, technology, manufacturing, retail, and consumer goods — the State of Intelligent Enterprises survey revealed that while 80% of organizations recognize the importance of being intelligent, only 17% would classify their organizations as an Intelligent Enterprise.
In the introduction to the survey’s report, Wipro explains that “The Intelligent Enterprise is no longer a futuristic vision. It is a daily imperative.”
“New problems cannot be solved using old methods. The ability – or inability – to make productive decisions now directly depends on an organization’s ability to generate accurate, fast and actionable intelligence to set the correct course.”
One key technology that businesses consider critical is AI. 95% of respondents see AI as critical to Intelligent Enterprises, but only 17% have it deployed across the entire organization.
Additional key findings include:
- Whether they are already intelligent or working toward it, close to 88% of organizations face challenges.
- 91% of respondents feel there are data barriers to becoming an Intelligent Enterprise — the most important being data security.
- 74% of organizations think that investment in technology is the most likely enabler to become an Intelligent Enterprise. 42% of these consider reskilling the workforce as an enabler.
“Organisations now need new capabilities to navigate the current challenges,” says Jayant Prabhu, Vice President & Head of Data, Analytics & AI for Wipro Limited.
“The report amplifies the opportunity to gain a first-mover advantage to being Intelligent. The ability to take productive decisions depends on an organization’s ability to generate accurate, fast and actionable intelligence. Successful organisations are those that quickly adapt to the new technology landscape to transform into an Intelligent Enterprise.”
How the pandemic has accelerated the transformation of cybersecurity
The importance of cybersecurity for remote work was a major catalyst for the recent advancement of widespread digital transformation efforts.
By the end of April, it was evident that COVID-19 had permanently altered the future of work.
So much so that Microsoft CEO Satya Nadella, while delivering the quarterly earnings report to Wall Street, said “we’ve seen two years’ worth of digital transformation in two months.”
As Microsoft Security General Manager Andrew Conway reports, a major catalyst for such a dramatic advancement of DX was the importance of cybersecurity in ensuring productive remote work.
For context, in late 2019 we reported on the global surge in spending on cybersecurity products and services — then expected to exceed $1 trillion cumulatively over the five-year period from 2017 to 2021.
Related Reading: How enterprises are facing security challenges
To better understand the pandemic’s role in shaping cybersecurity for the long-term, Microsoft surveyed nearly 800 business leaders of companies with over 500 employees in India, Germany, the UK, and the US. The results show that organizations are still impacted by phishing scams and security budgets, that hiring increased in response to COVID-19, and that investment is going into cloud-based technologies and architectures.
(Image via Microsoft)
At the top of the list of challenges reported by leaders surveyed is “Providing secure remote access to resources, apps, and data.”
“For many businesses,” Conway explains, “the limits of the trust model they had been using, which leaned heavily on company-managed devices, physical access to buildings, and limited remote access to select line-of-business apps, got exposed early on in the pandemic.”
Unsurprisingly, surveyed leaders identified that the top security investment made during the pandemic was multi-factor authentication.
Additional insights from the survey include:
- Anti-phishing technology was most identified as the best pre-pandemic security investment, with phishing threats cited as the biggest risk to security.
- 90% of indicating that phishing attacks have impacted their organization.
- A majority of leaders surveyed reported budget increases for security (58%) and compliance (65%).
- 81% also report feeling pressure to lower overall security costs.
- “Business leaders from organizations with resources mostly on-premises are especially likely to feel budget pressure, with roughly 1/3rd feeling ‘very pressured.’”
- 40% say they are prioritizing investments in Cloud Security, followed by Data & Information Security (28%), and anti-phishing tools (26%).
Conway also identified five ways the pandemic is changing the cybersecurity landscape for the long-term:
- “Security has proven to be the foundation for digital empathy in a remote workforce during the pandemic”
- A top priority of those surveyed is improving end-user experience and productivity while working remotely (41%).
- The Zero Trust model will become industry standard
- 51% of business leaders are expediting the deployment of Zero Trust capabilities — a security model based on strict access controls where the default is to not trust anyone both inside or outside the perimeter.
- 94% of companies report that they are in the process of deploying new Zero Trust capabilities to some extent.
- The importance of diverse data for improved Threat Intelligence
- “Microsoft tracked more than 8 trillion daily threat signals from a diverse set of products, services, and feeds around the globe.”
- The absolute necessity of cyber resilience to business operations
- “Cybersecurity provides the underpinning to operationally resiliency as more organizations enable secure remote work options.”
- Maintaining this requires regular evaluation of risk threshold and the deployment of cyber resilience processes.
- “The cloud is a security imperative”
- Integrated security solutions are crucial for organizations of all sizes.
What digital transformation looks like coming out of the pandemic
59% of executives surveyed say that COVID has created a motivation to accelerate their DX initiatives.
COVID-19 has disrupted just about every faction of our world. So where and how does digital transformation (DX) fit into the picture now?
“Recalibrating investment priorities to mitigate the risks associated with COVID-19 should continue to be the first priority of any company,” writes EY Canada partner Anthony Rjeily. “But pushing forward with your digital transformation program should still be a priority for the organization.”
Businesses face a wide variety of challenges — shifting customer engagement models online, enhancing digital capabilities of customer service, remote work, an increase cyberattacks and so on, and so forth. Rjeily says long-term successes will come from those driving innovation programs.
Let’s look at two examples:
When COVID-19 first hit, the retail sector moved online at a near-breakneck speed to drive commerce online. It makes sense that it was easier for businesses with already-existing, scalable digital infrastructure to pivot to the pandemic realities. But as Ryan Talbott writes, this is the new norm for retailers. “A retail organization’s ability to react quickly to changes in consumer behavior has become a key survival skill. Regardless of how good their business contingency plans were, once the pandemic hit, many retailers found they were in a difficult spot and simply couldn’t move at the pace their customers needed them to.”
Within architecture, engineering, and construction industries, COVID-19 accelerated digital transformation plans but many companies still have a long road ahead. Industry experts predicted that 2020 would be a watershed moment for DX integration in these industries and this did, in fact, come to fruition. But going forward, James Dean, CEO of Sensat, says companies in these industries will need to “create a more holistic approach to the entire asset lifecycle, ensuring technology takes prime position in their approach, supporting revenue generation and ensuring continued business success,”
A focus on emerging technologies
According to a new report from KPMG International and HFS Research, 59% technology executives surveyed say that COVID-19 has created an impetus to accelerate digital transformation initiatives. The report, titled ‘Enterprise Reboot,’ found executives have shifted their focus to must-have technologies and more than half (56%) say cloud migration has become an absolute necessity due to COVID-19.
(Source: KPMG/HFS Research)
At the same time, COVID is also a caveat. Approximately four in 10 say they will halt investment in emerging technology altogether as a result of the pandemic.
“This crisis isn’t affecting all industries equally, but for many of the industries facing crisis, managing the transition to a digital business model is imperative,” explains Cliff Justice, KPMG global lead for Intelligent Automation and US lead for Digital Capabilities. “However, doing so is made more complicated in a time where investments are critical, but cash must be preserved.”
(Source: KPMG/HFS Research)
Investment for business survival
“Emerging technologies and new ways of working can play a significant role in the transformation to a more digital economy,” said Justice. “These technologies are helping companies maintain customer and stakeholder trust, keep remote workforces connected, ensure their business is resilient and prepared for disruptions, and build a strong foundation for future product and service innovation.”
Ultimately, the pandemic has placed straight-up business survival as the primary objective for most emerging technology investments.
“Now more than ever, companies need to make smart investments in emerging technologies if they are to prevail in the medium- to long-term,” said Justice. “Companies who don’t, risk threatening their own survival.”
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