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On climate, most corporations more talk than action

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'The overwhelming majority of these corporations are simply not delivering the goods they promised,' according to a new report
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The world’s biggest and richest companies are failing to deliver on their climate pledges, according to an in-depth analysis released Monday that calls on governments to crack down on corporate greenwashing.

Under growing pressure from shareholders, governments and consumers, companies are racing to roll out strategies to reduce the carbon emissions of their operations, along with their products and services.

Twenty-four multinationals examined have all endorsed the Paris treaty target of capping global warming at 1.5 degrees Celsius, and aligned themselves with UN-backed campaigns to ensure that business plays its part in decarbonising the global economy.

Staying under that critical temperature threshold will require slashing global greenhouse gas emissions 45 percent by 2030, and reaching “net zero” — with any residual emissions balanced by removals — by mid-century, the UN’s IPCC science advisory panel has said.

But the 2030 pledges of the 22 companies that made them would only slice 15 percent off their collective emissions, the report found.

And net zero targets adopted by all 24 multinationals — if met — would barely remove a third of their current emissions.

“The overwhelming majority of these corporations are simply not delivering the goods they promised,” the 2023 Corporate Climate Responsibility Monitor concluded. 

Climate think tanks Carbon Market Watch and NewClimate Institute did a deep-dive into sectors ranging from the auto, shipping and aviation industries, to retail fashion, high tech and food, to steel and cement. No oil or gas companies were included. 

– Vague ‘net zero’ pledges –

With combined earnings of more than $3 trillion, the two dozen companies under the microscope account for some four percent of all global emissions — two billion tonnes of CO2 or its equivalent each year.

Analysts assessed the integrity of each corporation’s climate plan, looking at the accuracy of self-reported emissions, targets set for reducing them, progress to date, and how heavily pledges depend on questionable compensation schemes known as carbon offsets. 

“At a time when corporations need to come clear about their climate impact and shrink their carbon footprint, many are exploiting vague and misleading ‘net zero’ pledges to greenwash their brands while continuing with business as usual,” said Carbon Market Watch executive director Sabine Frank.

Earning the best overall marks was shipping giant Maersk, whose plan for erasing its carbon footprint by 2040 was deemed to have “reasonable integrity”.

The climate plans of eight corporate giants — including Apple, Google, Microsoft and steel-conglomerate ArcelorMittal — were judged to have “moderate integrity”.

Swedish fast-fashion retail giant H&M, also in this tranche, has very ambitious emissions reduction targets, but parts of its green strategy could undermine them, the report found.

“The company’s plans to switch to biomass and renewable electricity credits (RECs) in the supply chain could severely undermine those targets,” NewClimate Institutes’s Silke Mooldijk told AFP.

Biomass is associated with deforestation and CO2 emissions, and the purchase of RECs “allows companies to report emission reductions that are not real,” according to a recent study in Nature Climate Change. 

– Junk carbon credits –

When asked to comment, H&M “welcomed” the new report and outlined steps it is taking to achieve its “100 percent renewable electricity goal for our and our supplier’s operations”, but sidestepped the question of biomass and RECs.

The climate claims of another 11 companies were found to have “low integrity,” and four — American Airlines, Samsung Electronics, retail food giant Carrefour, and JBS, the largest meat processing company in the world — were all tagged with “very low integrity”.

Carrefour objected to the ranking, saying the company had set emissions reduction goals across its entire value chain, and was the only large French food retailer ready to cut off suppliers lacking their own climate strategies.

JBS said the report had not taken into account written clarifications provided to the authors, but did not say what they were.

American Airlines and Samsung did respond when contacted by email.

“Regulations are needed requiring companies to reduce their emissions, and regulating what they can — and cannot — say to consumers,” Carbon Market Watch policy lead Gilles Dufrasne told AFP.

“The short term action that’s needed is to ban carbon neutrality claims,” he added. “If the company wants to buy junk carbon credits that don’t represent anything, they’re free to do so, but they’re not free to make false and misleading statements.”

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Olympic chief Bach says AI can be a game changer for athletes

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IOC president Thomas Bach delivers his keynote speech at the Olympic AI Agenda launch
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IOC president Thomas Bach said artificial intelligence can help identify talented athletes “in every corner of the world” as he unveiled the Olympic AI Agenda in London on Friday.

Bach, speaking at Olympic Park, which hosted the 2012 Games, said the Olympic movement needs to lead change as the global AI revolution gathers pace.

“Today we are making another step to ensure the uniqueness of the Olympic Games and the relevance of sport, and to do this, we have to be leaders of change, and not the object of change,” said the International Olympic Committee president.

The former fencing gold medallist said it was vital to have a “holistic” approach to create an “overall strategy for AI and sport”.

Bach, speaking less than 100 days before the start of the Paris Olympics, said “unlike other sectors of society, we in sport are not confronted with the existential question of whether AI will replace human beings”.

“In sport, the performances will always have to be delivered by the athletes,” he said. “The 100 metres will always have to be run by an athlete -– a human being. Therefore, we can concentrate on the potential of AI to support the athletes.

“AI can help to identify athletes and talent in every corner of the world. AI can provide more athletes with access to personalised training methods, superior sports equipment and more individualised programmes to stay fit and healthy.”

Bach said other advantages of AI included fairer judging, better safeguarding and improved spectator experience.

The Olympic AI Agenda comes from the IOC AI working group -– a high-level panel of global experts including AI pioneers and athletes, set up last year.

When asked about the potential negatives of AI, Bach was keen to emphasise the importance of free choice in sport.

“He and she, or the parents, must still have the free choice,” said the German. “So a guy who is then maybe identified as a great athlete in wrestling must still have the chance to play tennis and cannot be sorted out from these sports.”

– Vonn ‘jealous’ –

Former Olympic skiing champion Lindsey Vonn, who also spoke at the London event, told AFP she envied current athletes, who could use AI to enhance their training.

“I’m very jealous that I didn’t have any of this technology when I was racing because I just really feel that it’s going to enhance the athlete’s experience all around,” she said.

“Athletes can utilise AI in training to enhance their knowledge from training like, for example, skiing on the mountain but then also off the mountain in the gym recovery times,” added the American.

“The more we understand about your body, about the sport, about performance, the better you can adjust as an athlete.

Vonn, 39, also said AI would be a vital tool for talent identification, particularly in nations without the resources to scout talent.

“You can give them access to AI through a cell phone and you do a series of tests and they can identify ‘OK this athlete would be a great, a 40-metre dash sprinter, or this athlete would potentially be an amazing high jumper,” she said. 

“You have the ability then to find the talent and give them resources through things they already have like a cell phone.”

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Meta releases beefed-up AI models

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Meta founder and CEO Mark Zuckerberg contends freshly released Meta AI is the most intelligent digital assistant people can freely use
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Meta on Thursday introduced an improved AI assistant built on new versions of its open-source Llama large language model.

Meta AI is smarter and faster due to advances in the publicly available Llama 3, the tech titan said in a blog post.

“The bottom line is we believe Meta AI is now the most intelligent AI assistant that you can freely use,” Meta co-founder and chief executive Mark Zuckerberg said in a video on Instagram.

Being open source means that developers outside of Meta are free to customize Llama 3 as they wish and the company may then incorporate those improvements and insights in an updated version.

“We’re excited about the potential that generative AI technology can have for people who use Meta products and for the broader ecosystem,” Meta said.

“We also want to make sure we’re developing and releasing this technology in a way that anticipates and works to reduce risk.”

That effort includes incorporating protections in the way Meta designs and releases Llama models and being cautious when it adds generative AI features to Facebook, Instagram, WhatsApp, and Messenger, according to Meta.

“We’re also making Meta AI much easier to use across our apps. We built it into the search box right at the top of WhatsApp, Facebook, and Instagram messenger, so any time you have a question, you can just ask it right there,” said Zuckerberg in the video.

AI models, Meta’s included, have been known to occasionally go off the rails, giving inaccurate or bizarre responses in episodes referred to as “hallucinations.”

Examples shared on social media included Meta AI claiming to have a child in the New York City school system during an online forum conversation.

– Slow and steady –

Meta AI has been consistently updated and improved since its initial release last year, according to the company.

“Meta’s slower approach to building its AI has put the company behind in terms of consumer awareness and usage, but it still has time to catch up,” said Sonata Insights chief analyst Debra Aho Williamson.

“Its social media apps represent a massive user base that it can use to test AI experiences.”

By weaving AI into its family of apps, Meta will quickly get features powered by the technology to billions of people and benefit from seeing what users do with it.

Meta cited the example of refining the way its AI answers prompts regarding political or social issues to summarize relevant points about the topic instead of offering a single point of view.

Llama 3 has been tuned to better discern whether prompts are innocuous or out-of-bounds, according to Meta.

“Large language models tend to overgeneralize, and we don’t intend for it to refuse to answer prompts like ‘How do I kill a computer program?’ even though we don’t want it to respond to prompts like ‘How do I kill my neighbor?’,” Meta explained.

Meta said it lets users know when they are interacting with AI on its platform and puts visible markers on photorealistic images that were in fact generated by AI.

Beginning in May, Meta will start labeling video, audio, and images “Made with AI” when it detects or is told content is generated by the technology.

Llama 3, for now, is based in English but in the coming months Meta will release more capable models able to converse in multiple languages, the company said.

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US Congress to take on TikTok ban bill — again

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TikTok est depuis plusieurs mois dans le collimateur des autorités américaines, de nombreux responsables estimant que la plateforme de vidéos courtes et divertissantes permet à Pékin d'espionner et de manipuler ses 170 millions d'utilisateurs aux Etats-Unis
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The US House of Representatives will again vote Saturday on a bill that would force TikTok to divest from Chinese parent company ByteDance or face a nationwide ban.

The measure has been written into a massive $61 billion aid bill for Ukraine, Israel and Taiwan, which could ease its passage in both chambers of the US Congress.

Under the bill, ByteDance would have to sell the app within a few months or be excluded from Apple and Google’s app stores in the United States.

It would also give the US president the authority to designate other applications as a threat to national security if they are controlled by a country deemed hostile.

TikTok slammed the bill, saying it would hurt the US economy and undermine free speech. 

“It is unfortunate that the House of Representatives is using the cover of important foreign and humanitarian assistance to once again jam through a ban bill,” a company spokesman said.

He added a ban would “trample the free speech rights of 170 million Americans, devastate 7 million businesses, and shutter a platform that contributes $24 billion to the US economy annually.”

Western officials have voiced alarm over the popularity of TikTok with young people, alleging that it is subservient to Beijing and a conduit to spread propaganda, claims denied by the company and Beijing.

Joe Biden reiterated his concerns about TikTok during a phone call with his Chinese counterpart Xi Jinping in early April.

The House of Representatives last month approved a similar bill cracking down on TikTok, but the measure got held up in the Senate.

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