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The most popular cars people are financing in every state

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Experian analyzed its auto loan data for the first three quarters of 2022 to identify the most popular cars being financed in your state.
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Last year, Americans in almost every state took out loans to purchase SUVs and trucks more than any other type of vehicle, further confirming their desire for greater comfort and prominence on the road.

This is according to Experian, which analyzed its auto financing data for January through September 2022 to find the five most popular cars people financed in each state. States are listed in alphabetical order and vehicles are listed in descending order of popularity.

Consumers have options when buying a vehicle, but there are several reasons a consumer may choose to finance their vehicle with a loan. Rarely do consumers have enough cash on hand to purchase a vehicle outright—the average cost of a new vehicle in fall 2022 was more than $48,000, according to Kelley Blue Book. In today’s high interest rate environment, financing a vehicle can add considerable cost to the overall payment of a vehicle, but it can also offer affordable monthly car payments that work for a consumer’s immediate budget and needs. 

Among new vehicles purchased in 2022, 4 in 5 were bought with financing in place, according to  Experian. SUVs and wagons made up the largest proportion of vehicles financed in the U.S. at 60% of all financing. SUVs and pickups also grew as a proportion of all vehicles financed in 2022 compared with the year before.

The Toyota RAV4 appeared in more states’ top five than any other vehicle. The sought-after compact SUV first became available in North America in 1995, and has topped the list of bestselling SUVs several times since. 

The Japanese automaker’s continued dominance in the U.S. car market is apparent, according to Experian auto loan data from 2022. Toyota was the most popular car brand to appear among states’ top-financed list. Toyota represents nearly 20% of the cars appearing on this list, and at least one Toyota model made the top five in all but five states. Consumer Reports rates Toyota as “superb” in overall reliability.

Red Toyota Camry in front of trees.

Ovu0ng // Shutterstock

Alabama

– Toyota Camry
– Ford F-150
– Toyota RAV4
– Toyota Highlander
– Toyota Tacoma

Beige GMC Sierra 1500 Elevation in parking lot.

Jonathan Weiss // Shutterstock

Alaska

– GMC Sierra 1500
– Toyota RAV4
– Toyota Tacoma
– Ford F-150
– Subaru Outback

Silver Toyota Tacoma on display in parking lot.

Jonathan Weiss // Shutterstock

Arizona

– Toyota Tacoma
– Toyota RAV4
– Toyota Camry
– Ford F-150
– GMC Sierra 1500

Red Ford F-150 on display at dealership.

Jonathan Weiss // Shutterstock

Arkansas

– Ford F-150
– Toyota RAV4
– GMC Sierra 1500
– Toyota Camry
– GMC Sierra 1500 Limited

Tesla model Y with white paint and blue wheels.

Roschetzky Photography // Shutterstock

California

– Tesla Model Y
– Tesla Model 3
– Toyota RAV4
– Toyota Camry
– Toyota Corolla

View of a red 2022 Toyota Rav4.

Victor Maschek // Shutterstock

Colorado

– Toyota RAV4
– Subaru Crosstrek
– Ford F-150
– Toyota Tacoma
– Toyota 4Runner

A 2021 Toyota RAV4 SUV at the Los Angeles Auto Show.

Steve Lagreca // Shutterstock

Connecticut

– Toyota RAV4
– Subaru Crosstrek
– Honda CR-V
– Subaru Forester
– Jeep Wrangler Unlimited

A Grey Honda CR-V 4x4 in nature with blue sky in background.

Domagoj Kovacic // Shutterstock

Delaware

– Honda CR-V
– Toyota RAV4
– Ford F-150
– Jeep Wrangler Unlimited
– GMC Sierra 1500

Toyota RAV4 Hybrid with a sunset.

tomas devera photo // Shutterstock

Washington DC

– Toyota RAV4
– Tesla Model Y
– Honda CR-V
– Tesla Model 3
– Subaru Crosstrek

A black Toyota Corolla Sedan on gravel.

otomobil // Shutterstock

Florida

– Toyota Corolla
– Toyota RAV4
– Toyota Camry
– Ford F-150
– Toyota Tacoma

Toyota RAV4 display at a dealership.

Jonathan Weiss // Shutterstock

Georgia

– Toyota RAV4
– Toyota Camry
– Ford F-150
– Toyota Corolla
– GMC Sierra 1500

Toyota Tacoma riding on trails in the mountains during a sunny morning.

EB Adventure Photography // Shutterstock

Hawaii

– Toyota Tacoma
– Toyota 4Runner
– Toyota RAV4
– Toyota Corolla
– Nissan Frontier

New Ford F-150 Rattler in the countryside.

Mike Mareen // Shutterstock

Idaho

– Ford F-150
– Toyota RAV4
– Subaru Outback
– Toyota Tacoma
– Toyota Highlander

Silver Honda CR-V on display.

Abdul Razak Latif // Shutterstock

Illinois

– Honda CR-V
– Toyota RAV4
– Chevrolet Equinox
– Ford F-150
– Hyundai Tucson

Red Chevy Equinox in a parking lot.

Jonathan Weiss // Shutterstock

Indiana

– Chevrolet Equinox
– Honda CR-V
– Ford F-150
– Toyota RAV4
– Jeep Wrangler Unlimited

New red Ford F150 at a dealership on some rocks.

Thomas Trompeter // Shutterstock

Iowa

– Ford F-150
– Chevrolet Equinox
– Chevrolet Silverado 2500HD
– Chevrolet Silverado 1500 Limited
– GMC Sierra 1500

White Ford F-150 don isplay at a dealership.

Jonathan Weiss // Shutterstock

Kansas

– Ford F-150
– Toyota RAV4
– Honda CR-V
– GMC Sierra 1500
– Chevrolet Silverado 1500 Limited

Blue Toyota RAV4 on display at the Orange County International Auto Show.

betto rodrigues // Shutterstock

Kentucky

– Toyota RAV4
– Ford F-150
– Toyota Highlander
– GMC Sierra 1500
– Honda CR-V

Ford F150 standing sideways on an asphalt road.

jluke // Shutterstock

Louisiana

– Ford F-150
– GMC Sierra 1500
– Toyota Camry
– Chevrolet Silverado 1500 Limited
– Toyota RAV4

White Toyota RAV4 right side of the car.

Best Auto Photo // Shutterstock

Maine

– Toyota RAV4
– Ford F-150
– Subaru Crosstrek
– Toyota Tacoma
– Subaru Forester

Silver Toyota RAV-4, side view.

Everyonephoto Studio // Shutterstock

Maryland

– Toyota RAV4
– Honda CR-V
– Toyota Camry
– Toyota Highlander
– Toyota Corolla

Toyota RAV-4, side view.

Everyonephoto Studio // Shutterstock

Massachusetts

– Toyota RAV4
– Honda CR-V
– Toyota Highlander
– Subaru Crosstrek
– Jeep Wrangler Unlimited

Blue Chevrolet Equinox SUV on display outside.

Jonathan Weiss // Shutterstock

Michigan

– Chevrolet Equinox
– Ford F-150
– Chevrolet Blazer
– Ford Escape
– Ford Explorer

Ford F-150 Raptor in snow.

Jarlat Maletych // Shutterstock

Minnesota

– Ford F-150
– Toyota RAV4
– GMC Sierra 1500
– Honda CR-V
– Mazda CX-5

Toyota Camry with beautiful white cloud and blue sky landscape view

Alen thien // Shutterstock

Mississippi

– Toyota Camry
– Ford F-150
– Nissan Altima
– Toyota RAV4
– Toyota Highlander

Rendering of a Ford F-150 Rattler with a sunset.

Mike Mareen // Shutterstock

Missouri

– Ford F-150
– Toyota RAV4
– GMC Sierra 1500
– Chevrolet Equinox
– Honda CR-V

Ford F-150 display at a dealership.

Jonathan Weiss // Shutterstock

Montana

– Ford F-150
– GMC Sierra 1500
– Ford F-350 Super Duty
– Toyota RAV4
– GMC Sierra 2500

Front view of a white Ford F-150.

Jonathan Weiss // Shutterstock

Nebraska

– Ford F-150
– GMC Sierra 1500
– Chevrolet Silverado 2500HD
– Chevrolet Silverado 1500 Limited
– Chevrolet Equinox

Blue Toyota RAV4 on city background.

Roman Vyshnikov // Shutterstock

Nevada

– Toyota RAV4
– Tesla Model Y
– Tesla Model 3
– GMC Sierra 1500
– Toyota Tacoma

Side view of gray Toyota Rav4.

Dimitar Ivanov // Shutterstock

New Hampshire

– Toyota RAV4
– Toyota Tacoma
– Subaru Crosstrek
– Honda CR-V
– Ford F-150

A Honda model CRV crossing mud road.

Ovu0ng // Shutterstock

New Jersey

– Honda CR-V
– Toyota RAV4
– Mazda CX-5
– Tesla Model Y
– Toyota Highlander

Ford F-150 Lightning display.

Jonathan Weiss // Shutterstock

New Mexico

– Ford F-150
– Toyota RAV4
– Toyota Tacoma
– GMC Sierra 1500
– Chevrolet Silverado 1500 Limited

Honda CR-V, side view.

Everyonephoto Studio // Shutterstock

New York

– Honda CR-V
– Toyota RAV4
– Chevrolet Equinox
– Mazda CX-5
– Toyota Highlander

Side view new brown Toyota Rav4 with a bow.

Andrey Sayfutdinov // Shutterstock

North Carolina

– Toyota RAV4
– Toyota Camry
– Ford F-150
– Honda CR-V
– Toyota Corolla

Three Ford F-Series Trucks in a row.

Jonathan Weiss // Shutterstock

North Dakota

– Ford F-150
– GMC Sierra 1500
– Chevrolet Silverado 1500 Limited
– Chevrolet Silverado 1500
– Chevrolet Silverado 2500HD

Honda CR-V Hybrid Prototype showcased at the Frankfurt IAA Motor Show.

VanderWolf Images // Shutterstock

Ohio

– Honda CR-V
– Chevrolet Equinox
– GMC Sierra 1500
– Ford F-150
– Toyota RAV4

A dark blue Ford F-150 Raptor truck.

Khairil Azhar Junos // Shutterstock

Oklahoma

– Ford F-150
– GMC Sierra 1500
– Chevrolet Silverado 1500 Limited
– Toyota RAV4
– Ford Explorer

Red Toyota RAV-4, side view.

Everyonephoto Studio // Shutterstock

Oregon

– Toyota RAV4
– Toyota Tacoma
– Toyota Highlander
– Subaru Crosstrek
– Subaru Outback

Side view of a white Toyota RAV-4.

Everyonephoto Studio // Shutterstock

Pennsylvania

– Toyota RAV4
– Honda CR-V
– Subaru Crosstrek
– Ford F-150
– GMC Sierra 1500

Toyota RAV-4, side view.

Everyonephoto Studio // Shutterstock

Rhode Island

– Toyota RAV4
– Toyota Highlander
– Toyota Tacoma
– Toyota Camry
– Toyota Corolla

Side view of a Toyota RAV4.

Jan Kliment // Shutterstock

South Carolina

– Toyota RAV4
– Ford F-150
– Toyota Tacoma
– Toyota Camry
– GMC Sierra 1500

Ford F-150 Lightning display.

Jonathan Weiss // Shutterstock

South Dakota

– Ford F-150
– GMC Sierra 1500
– Chevrolet Silverado 1500 Limited
– Ford Explorer
– Chevrolet Silverado 1500

Back view of a Ford F-150.

jluke // Shutterstock

Tennessee

– Ford F-150
– Toyota RAV4
– Nissan Rogue
– Toyota Highlander
– Honda CR-V

Ford F-150 during fast driving on dirt road.

Mike Mareen // Shutterstock

Texas

– Ford F-150
– GMC Sierra 1500
– Toyota RAV4
– Chevrolet Silverado 1500 Limited
– Toyota Camry

Ford F-350 display at a dealership.

Jonathan Weiss // Shutterstock

Utah

– Ford F-150
– Toyota RAV4
– Toyota Tacoma
– Subaru Outback
– Tesla Model Y

A blue Toyota RAV4 driving.

emirhankaramuk // Shutterstock

Vermont

– Toyota RAV4
– Toyota Tacoma
– Subaru Crosstrek
– Ford F-150
– GMC Sierra 1500

A blue Toyota RAV4 driving up a dirt hill.

emirhankaramuk // Shutterstock

Virginia

– Toyota RAV4
– Honda CR-V
– Toyota Tacoma
– Toyota Highlander
– Ford F-150

A Toyota RAV 4 Hybrid on display.

Vershinin89 // Shutterstock

Washington

– Toyota RAV4
– Honda CR-V
– Tesla Model Y
– Toyota Tacoma
– Subaru Crosstrek

Upward angle of a black Ford F150 driving.

jluke // Shutterstock

West Virginia

– Ford F-150
– Toyota RAV4
– Toyota Tacoma
– Chevrolet Silverado 1500 Limited
– Toyota Highlander

A black Ford F150 driving.

jluke // Shutterstock

Wisconsin

– Ford F-150
– Chevrolet Equinox
– Toyota RAV4
– Honda CR-V
– GMC Sierra 1500

Ford F-150 display at a dealership.

Jonathan Weiss // Shutterstock

Wyoming

– Ford F-150
– GMC Sierra 2500
– Toyota RAV4
– GMC Sierra 1500
– GMC Sierra 3500

This story originally appeared on Experian and was produced and
distributed in partnership with Stacker Studio.

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Cashiers vs. digital ordering: What do people want, and at what cost?

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Task Group summarized the rise in digital ordering over the past couple of years, its acceptance among customers, and its cost.
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You walk into a fast-food restaurant on your lunch break. You don’t see a cashier but instead a self-service kiosk, a technology that is becoming the new norm in eateries across the country. The kiosks usually offer customers a menu to scroll through and pictures of meals and specials with prompts to select their food and submit their payment in one place.

Self-service kiosks are big business. In fact, the market for self-service products is expected to grow from a $40.3 billion market value in 2022 to $63 billion by 2027, according to a report from BCC Research. Consumers do have mixed opinions about the kiosks, but about 3 out of 5 surveyed consumers reported that they were likely to use self-service kiosks, according to the National Restaurant Association. The technology, while expensive, can boost businesses’ bottom lines in the long run.

Task Group summarized the rise in digital ordering over the past couple of years, its acceptance among customers, and a cost analysis of adopting the technology.

Self-service kiosks—digital machines or display booths—are generally placed in high-traffic areas. They can be used for different reasons, including navigating a store or promoting a product. Interactive self-service kiosks in particular are meant for consumers to place orders with little to no assistance from employees.

The idea of kiosks isn’t new. The concept of self-service was first introduced in the 1880s when the first types of kiosks appeared as vending machines selling items like gum and postcards. In the present age of technology, the trend of self-service has only grown. Restaurants such as McDonald’s and Starbucks have already tried out cashierless technology.

From a business perspective, the kiosks offer a huge upside. While many employers are looking for workers, they’re having a hard time finding staff. In the midst of the COVID-19 pandemic, employers struggled with a severe employee shortage. Since then, the problem has continued. In 2022, the National Restaurant Association reported that 65% of restaurant operators didn’t have enough workers on staff to meet consumer demand. With labor shortages running rampant, cashierless technology could help restaurants fill in for the lack of human employees.

The initial investment for the kiosks can be high. The general cost per kiosk is difficult to quantify, with one manufacturer estimating a range of $1,500 to $20,000 per station. However, with the use of kiosks, restaurants may not need as many cashiers or front-end employees, instead reallocating workers’ time to other tasks.

In May 2022, the hourly mean wage for cashiers who worked in restaurants and other eating establishments was $12.99, according to the Bureau of Labor Statistics. Kiosks could cost less money than a cashier in the long run.

But how do the customers themselves feel about the growing trend? According to a Deloitte survey, 62% of respondents report that they were “somewhat likely” to order from a cashierless restaurant if given the chance to do so. The same survey reported that only 19% of respondents had experience with a cashierless restaurant.

What would it mean for society if restaurants did decide to go completely cashierless? Well, millions of positions would likely no longer be necessary. One report suggests 82% of restaurant positions could be replaced by robots, a prospect making automation appealing to owners who can’t find staff to hire.

Due to the ongoing labor shortage, employers have tried raising employee wages. Papa John’s, Texas Roadhouse, and Chipotle were among the restaurant companies that increased employee pay or offered bonuses in an attempt to hire and retain more workers. Meanwhile, some companies have decided to use technology to perform those jobs instead, so that they wouldn’t have to put effort into hiring or focus their existing staff on other roles.

Story editing by Ashleigh Graf and Jeff Inglis. Copy editing by Tim Bruns.

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Is real estate actually a good investment?

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Wealth Enhancement Group analyzed data from academic research, Standard and Poor's, and Nareit to compare real estate to stocks as investments.
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It’s well-documented that the surest, and often best, return on investments comes from playing the long game. But between stocks and real estate, which is the stronger bet?

To find out, financial planning firm Wealth Enhancement Group analyzed data from academic research, Standard and Poor’s, and Nareit to see how real estate compares to stocks as an investment.

Data going back to 1870 shows the well-established power of real estate as a powerful “long-run investment.” From 1870-2015, and after adjusting for inflation, real estate produced an average annual return of 7.05%, compared to 6.89% for equities. These findings, published in the 2019 issue of The Quarterly Journal of Economics, illustrate that stocks can deviate as much as 22% from their average, while housing only spreads out 10%. That’s because despite having comparable returns, stocks are inherently more volatile due to following the whims of the business cycle.

Real estate has inherent benefits, from unlocking cash flow and offering tax breaks to building equity and protecting investors from inflation. Investments here also help to diversify a portfolio, whether via physical properties or a real estate investment trust. Investors can track markets with standard resources that include the S&P CoreLogic Case-Shiller Home Price Indices, which tracks residential real estate prices; the Nareit U.S. Real Estate Index, which gathers data on the real estate investment trust, or REIT, industry; and the S&P 500, which tracks the stocks of 500 of the largest companies in the U.S.

High interest rates and a competitive market dampened the flurry of real-estate investments made in the last four years. The rise in interest rates equates to a bigger borrowing cost for investors, which can spell big reductions in profit margins. That, combined with the risk of high vacancies, difficult tenants, or hidden structural problems, can make real estate investing a less attractive option—especially for first-time investors.

Keep reading to learn more about whether real estate is a good investment today and how it stacks up against the stock market.


A line chart showing returns in the S&P 500, REITs, and US housing. $100 invested in the S&P 500 at the start of 1990 would be worth around $2,700 today if you reinvested the dividends.

Wealth Enhancement Group

Stocks and housing have both done well

REITs can offer investors the stability of real estate returns without bidding wars or hefty down payments. A hybrid model of stocks and real estate, REITs allow the average person to invest in businesses that finance or own income-generating properties.

REITs delivered slightly better returns than the S&P 500 over the past 20-, 25-, and 50-year blocks. However, in the short term—the last 10 years, for instance—stocks outperformed REITs with a 12% return versus 9.5%, according to data compiled by The Motley Fool investor publication.

Whether a new normal is emerging that stocks will continue to offer higher REITs remains to be seen.

This year, the S&P 500 reached an all-time high, courtesy of investor enthusiasm in speculative tech such as artificial intelligence. However, just seven tech companies, dubbed “The Magnificent 7,” are responsible for an outsized amount of the S&P’s returns last year, creating worry that there may be a tech bubble.

While indexes keep a pulse on investment performance, they don’t always tell the whole story. The Case-Shiller Index only measures housing prices, for example, which leaves out rental income (profit) or maintenance costs (loss) when calculating the return on residential real estate investment.

A chart showing the annual returns to real estate, stocks, bonds, and bills in 16 major countries between 1870 and 2015.

Wealth Enhancement Group

Housing returns have been strong globally too

Like its American peers, the global real estate market in industrialized nations offers comparable returns to the international stock market.

Over the long term, returns on stocks in industrialized nations is 7%, including dividends, and 7.2% in global real estate, including rental income some investors receive from properties. Investing internationally may have more risk for American buyers, who are less likely to know local rules and regulations in foreign countries; however, global markets may offer opportunities for a higher return. For instance, Portugal’s real estate market is booming due to international visitors deciding to move there for a better quality of life. Portugal’s housing offers a 6.3% return in the long term, versus only 4.3% for its stock market.

For those with deep enough pockets to stay in, investing in housing will almost always bear out as long as the buyer has enough equity to manage unforeseen expenses and wait out vacancies or slumps in the market. Real estate promises to appreciate over the long term, offers an opportunity to collect rent for income, and allows investors to leverage borrowed capital to increase additional returns on investment.

Above all, though, the diversification of assets is the surest way to guarantee a strong return on investments. Spreading investments across different assets increases potential returns and mitigates risk.

Story editing by Nicole Caldwell. Copy editing by Paris Close. Photo selection by Lacy Kerrick.

This story originally appeared on Wealth Enhancement Group and was produced and
distributed in partnership with Stacker Studio.

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5 tech advancements sports venues have added since your last event

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Uniqode compiled a list of technologies adopted by stadiums, arenas, and other major sporting venues in the past few years.
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In today’s digital climate, consuming sports has never been easier. Thanks to a plethora of streaming sites, alternative broadcasts, and advancements to home entertainment systems, the average fan has myriad options to watch and learn about their favorite teams at the touch of a button—all without ever having to leave the couch.

As a result, more and more sports venues have committed to improving and modernizing their facilities and fan experiences to compete with at-home audiences. Consider using mobile ticketing and parking passes, self-service kiosks for entry and ordering food, enhanced video boards, and jumbotrons that supply data analytics and high-definition replays. These innovations and upgrades are meant to draw more revenue and attract various sponsored partners. They also deliver unique and convenient in-person experiences that rival and outmatch traditional ways of enjoying games.

In Los Angeles, the Rams and Chargers’ SoFi Stadium has become the gold standard for football venues. It’s an architectural wonder with closer views, enhanced hospitality, and a translucent roof that cools the stadium’s internal temperature. 

The Texas Rangers’ ballpark, Globe Life Field, added field-level suites and lounges that resemble the look and feel of a sports bar. Meanwhile, the Los Angeles Clippers are building a new arena (in addition to retail space, team offices, and an outdoor public plaza) that will seat 18,000 people and feature a fan section called The Wall, which will regulate attire and rooting interest.

It’s no longer acceptable to operate with old-school facilities and technology. Just look at Commanders Field (formerly FedExField), home of the Washington Commanders, which has faced criticism for its faulty barriers, leaking ceilings, poor food options, and long lines. Understandably, the team has been attempting to find a new location to build a state-of-the-art stadium and keep up with the demand for high-end amenities.

As more organizations audit their stadiums and arenas and keep up with technological innovations, Uniqode compiled a list of the latest tech advancements to coax—and keep—fans inside venues.


A person using the new walk out technology with a palm scan.

Jeff Gritchen/MediaNews Group/Orange County Register // Getty Images

Just Walk Out technology

After successfully installing its first cashierless grocery store in 2020, Amazon has continued to put its tracking technology into practice.

In 2023, the Seahawks incorporated Just Walk Out technology at various merchandise stores throughout Lumen Field, allowing fans to purchase items with a swipe and scan of their palms.

The radio-frequency identification system, which involves overhead cameras and computer vision, is a substitute for cashiers and eliminates long lines. 

RFID is now found in a handful of stadiums and arenas nationwide. These stores have already curbed checkout wait times, eliminated theft, and freed up workers to assist shoppers, according to Jon Jenkins, vice president of Just Walk Out tech.

A fan presenting a digital ticket at a kiosk.

Billie Weiss/Boston Red Sox // Getty Images

Self-serve kiosks

In the same vein as Amazon’s self-scanning technology, self-serve kiosks have become a more integrated part of professional stadiums and arenas over the last few years. Some of these function as top-tier vending machines with canned beers and nonalcoholic drinks, shuffling lines quicker with virtual bartenders capable of spinning cocktails and mixed drinks.

The kiosks extend past beverages, as many college and professional venues have started using them to scan printed and digital tickets for more efficient entrance. It’s an effort to cut down lines and limit the more tedious aspects of in-person attendance, and it’s led various competing kiosk brands to provide their specific conveniences.

A family eating food in a stadium.

Kyle Rivas // Getty Images

Mobile ordering

Is there anything worse than navigating the concourse for food and alcohol and subsequently missing a go-ahead home run, clutch double play, or diving catch?

Within the last few years, more stadiums have eliminated those worries thanks to contactless mobile ordering. Fans can select food and drink items online on their phones to be delivered right to their seats. Nearly half of consumers said mobile app ordering would influence them to make more restaurant purchases, according to a 2020 study at PYMNTS. Another study showed a 22% increase in order size.

Many venues, including Yankee Stadium, have taken notice and now offer personalized deliveries in certain sections and established mobile order pick-up zones throughout the ballpark.

A fan walking past a QR code sign in a seating area.

Darrian Traynor // Getty Images

QR codes at seats

Need to remember a player’s name? Want to look up an opponent’s statistics at halftime? The team at Digital Seat Media has you covered.

Thus far, the company has added seat tags to more than 50 venues—including two NFL stadiums—with QR codes to promote more engagement with the product on the field.  After scanning the code, fans can access augmented reality features, look up rosters and scores, participate in sponsorship integrations, and answer fan polls on the mobile platform.

Analysts introducing AI technology at a sports conference.

Boris Streubel/Getty Images for DFL // Getty Images

Real-time data analytics and generative AI

As more venues look to reinvigorate the in-stadium experience, some have started using generative artificial intelligence and real-time data analytics.  Though not used widely yet, generative AI tools can create new content—text, imagery, or music—in conjunction with the game, providing updates, instant replays, and location-based dining suggestions

Last year, the Masters golf tournament even began including AI score projections in its mobile app. Real-time data is streamlining various stadium pitfalls, allowing operation managers to monitor staffing issues at busy food spots, adjust parking flows, and alert custodians to dirty or damaged bathrooms. The data also helps with security measures. Open up an app at a venue like the Honda Center in Anaheim, California, and report safety issues or belligerent fans to help better target disruptions and preserve an enjoyable experience.

Story editing by Nicole Caldwell. Copy editing by Paris Close. Photo selection by Lacy Kerrick.

This story originally appeared on Uniqode and was produced and
distributed in partnership with Stacker Studio.

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