Business
100 least popular jobs in America
Published
11 months agoon
Pinpointing which jobs are the country’s least popular can tell you something about the direction an economy is going.
That’s because industries that once thrived might have lost ground to technological or other advances and have few job openings. Others with many opportunities for employment might be growing.
Of course, jobs can be unpopular or uncommon for many reasons. On the TV show “Dirty Jobs,” host Mike Rowe is seen farming deer for urine and relocating beavers—clearly, employment that’s not for everyone.
Other jobs might require years of education or training or be limited to certain geographical areas.
Stacker ranked the 100 least popular jobs in America, based on their total employment and using May 2022 data from the Bureau of Labor Statistics, Only detailed job categories were included in the analysis. Every position’s number of total workers in the United States is listed alongside its average annual wage and average hourly wage.
Read on to see if you hold one of the least popular jobs in the country.
Stokkete // Shutterstock
#100. Archivists
– Total nationwide employment: 7,230
– Median hourly wage: $28.19
– Median annual wage: $58,640
Kzenon // Shutterstock
#99. Helpers–extraction workers
– Total nationwide employment: 6,910
– Median hourly wage: $20.73
– Median annual wage: $43,110
Glen Jones // Shutterstock
#98. Layout workers, metal and plastic
– Total nationwide employment: 6,890
– Median hourly wage: $28.01
– Median annual wage: $58,260
APChanel // Shutterstock
#97. Signal and track switch repairers
– Total nationwide employment: 6,880
– Median hourly wage: $39.09
– Median annual wage: $81,300
Golubovy // Shutterstock
#96. Statistical assistants
– Total nationwide employment: 6,710
– Median hourly wage: $23.50
– Median annual wage: $48,880
Brian Goodman // Shutterstock
#95. Textile bleaching and dyeing machine operators and tenders
– Total nationwide employment: 6,640
– Median hourly wage: $15.71
– Median annual wage: $32,680
Monkey Business Images // Shutterstock
#94. Exercise physiologists
– Total nationwide employment: 6,580
– Median hourly wage: $24.69
– Median annual wage: $51,350
GOLFX // Shutterstock
#93. Desktop publishers
– Total nationwide employment: 6,560
– Median hourly wage: $23.04
– Median annual wage: $47,910
ZikG // Shutterstock
#92. Fish and game wardens
– Total nationwide employment: 6,530
– Median hourly wage: $28.61
– Median annual wage: $59,500
Pixel B // Shutterstock
#91. Drilling and boring machine tool setters, operators, and tenders, metal and plastic
– Total nationwide employment: 6,470
– Median hourly wage: $20.41
– Median annual wage: $42,450
Jacob Lund // Shutterstock
#89. Architecture teachers, postsecondary
– Total nationwide employment: 6,420
– Median hourly wage: Not available
– Median annual wage: $93,220
Canva
#89. Cooling and freezing equipment operators and tenders
– Total nationwide employment: 6,420
– Median hourly wage: $20.62
– Median annual wage: $42,890
Canva
#88. Musical instrument repairers and tuners
– Total nationwide employment: 6,330
– Median hourly wage: $18.34
– Median annual wage: $38,150
Canva
#87. Orthodontists
– Total nationwide employment: 6,310
– Median hourly wage: $83.83
– Median annual wage: $174,360
LaKirr // Shutterstock
#86. Extraction workers, all other
– Total nationwide employment: 6,290
– Median hourly wage: $24.81
– Median annual wage: $51,600
Patrizio Martorana // Shutterstock
#85. Hydrologists
– Total nationwide employment: 6,270
– Median hourly wage: $41.34
– Median annual wage: $85,990
Syda Productions // Shutterstock
#84. Farmers, ranchers, and other agricultural managers
– Total nationwide employment: 6,250
– Median hourly wage: $36.42
– Median annual wage: $75,760
I. Noyan Yilmaz // // Shutterstock
#83. Environmental science teachers, postsecondary
– Total nationwide employment: 6,240
– Median hourly wage: Not available
– Median annual wage: $83,040
Canva
#82. Agricultural workers, all other
– Total nationwide employment: 6,100
– Median hourly wage: $17.17
– Median annual wage: $35,720
Canva
#81. Forest and conservation workers
– Total nationwide employment: 6,080
– Median hourly wage: $15.51
– Median annual wage: $32,270
Max Mark Agnor // Shutterstock
#80. Pourers and casters, metal
– Total nationwide employment: 6,070
– Median hourly wage: $21.67
– Median annual wage: $45,070
Krysja // Shutterstock
#79. Nuclear technicians
– Total nationwide employment: 5,880
– Median hourly wage: $48.28
– Median annual wage: $100,420
Canva
#78. Helpers–roofers
– Total nationwide employment: 5,790
– Median hourly wage: $17.80
– Median annual wage: $37,020
Linda Zupanc // Shutterstock
#77. Costume attendants
– Total nationwide employment: 5,730
– Median hourly wage: $23.30
– Median annual wage: $48,470
Desizned // Shutterstock
#76. Political scientists
– Total nationwide employment: 5,660
– Median hourly wage: $61.55
– Median annual wage: $128,020
viktoriia varvashchenko // Shutterstock
#75. Disc jockeys, except radio
– Total nationwide employment: 5,640
– Median hourly wage: $21.34
– Median annual wage: Not available
Gorodenkoff // Shutterstock
#74. Nuclear power reactor operators
– Total nationwide employment: 5,450
– Median hourly wage: $55.71
– Median annual wage: $115,870
Canva
#73. Choreographers
– Total nationwide employment: 5,400
– Median hourly wage: $24.52
– Median annual wage: $50,990
Canva
#72. Photographic process workers and processing machine operators
– Total nationwide employment: 5,380
– Median hourly wage: $17.44
– Median annual wage: $36,280
Canva
#71. Tool grinders, filers, and sharpeners
– Total nationwide employment: 5,320
– Median hourly wage: $20.16
– Median annual wage: $41,940
Canva
#70. Dentists, all other specialists
– Total nationwide employment: 5,250
– Median hourly wage: $102.28
– Median annual wage: $212,740
Canva
#69. Loading and moving machine operators, underground mining
– Total nationwide employment: 5,210
– Median hourly wage: $30.73
– Median annual wage: $63,920
Canva
#68. Proofreaders and copy markers
– Total nationwide employment: 5,120
– Median hourly wage: $21.83
– Median annual wage: $45,410
Canva
#67. Correspondence clerks
– Total nationwide employment: 4,970
– Median hourly wage: $18.61
– Median annual wage: $38,700
Jacob Lund // Shutterstock
#65. Anthropology and archeology teachers, postsecondary
– Total nationwide employment: 4,930
– Median hourly wage: Not available
– Median annual wage: $85,000
ALPA PROD // Shutterstock
#65. Entertainment attendants and related workers, all other
– Total nationwide employment: 4,930
– Median hourly wage: $13.11
– Median annual wage: $27,260
HannaTor // Shutterstock
#64. Gambling managers
– Total nationwide employment: 4,800
– Median hourly wage: $38.80
– Median annual wage: $80,710
Robilad Co // Shutterstock
#63. Craft artists
– Total nationwide employment: 4,760
– Median hourly wage: $18.34
– Median annual wage: $38,150
Fortish // Shutterstock
#62. Explosives workers, ordnance handling experts, and blasters
– Total nationwide employment: 4,710
– Median hourly wage: $27.24
– Median annual wage: $56,670
Yulyazolotko // Shutterstock
#61. Fallers
– Total nationwide employment: 4,530
– Median hourly wage: $23.64
– Median annual wage: $49,160
Canva
#60. Library science teachers, postsecondary
– Total nationwide employment: 4,330
– Median hourly wage: Not available
– Median annual wage: $76,370
Canva
#59. Oral and maxillofacial surgeons
– Total nationwide employment: 4,290
– Median hourly wage: #
– Median annual wage: #
Canva
#58. Floor sanders and finishers
– Total nationwide employment: 4,270
– Median hourly wage: $22.14
– Median annual wage: $46,060
Canva
#57. Telephone operators
– Total nationwide employment: 4,030
– Median hourly wage: $18.43
– Median annual wage: $38,330
NKM999 // Shutterstock
#55. Embalmers
– Total nationwide employment: 3,950
– Median hourly wage: $23.99
– Median annual wage: $49,910
TFoxFoto // Shutterstock
#55. Log graders and scalers
– Total nationwide employment: 3,950
– Median hourly wage: $20.37
– Median annual wage: $42,370
Canva
#54. Rock splitters, quarry
– Total nationwide employment: 3,910
– Median hourly wage: $22.12
– Median annual wage: $46,010
Aniwat phromrungsee // Shutterstock
#53. Commercial divers
– Total nationwide employment: 3,860
– Median hourly wage: $32.84
– Median annual wage: $68,300
Erickson Stock // Shutterstock
#52. Mathematical science occupations, all other
– Total nationwide employment: 3,840
– Median hourly wage: $34.47
– Median annual wage: $71,700
Canva
#51. Gas compressor and gas pumping station operators
– Total nationwide employment: 3,740
– Median hourly wage: $28.84
– Median annual wage: $59,990
Canva
#50. Occupational therapy aides
– Total nationwide employment: 3,710
– Median hourly wage: $17.82
– Median annual wage: $37,060
Denys Yelmanov // Shutterstock
#49. Bridge and lock tenders
– Total nationwide employment: 3,690
– Median hourly wage: $22.73
– Median annual wage: $47,280
indykb // Shutterstock
#48. Manufactured building and mobile home installers
– Total nationwide employment: 3,630
– Median hourly wage: $17.70
– Median annual wage: $36,820
Canva
#47. Logging workers, all other
– Total nationwide employment: 3,490
– Median hourly wage: $22.65
– Median annual wage: $47,110
Canva
#46. Sewers, hand
– Total nationwide employment: 3,440
– Median hourly wage: $15.16
– Median annual wage: $31,530
JL IMAGES // Shutterstock
#45. Transit and railroad police
– Total nationwide employment: 3,370
– Median hourly wage: $33.25
– Median annual wage: $69,150
Gorodenkoff // Shutterstock
#44. Model makers, metal and plastic
– Total nationwide employment: 3,350
– Median hourly wage: $27.70
– Median annual wage: $57,620
GagliardiPhotography // Shutterstock
#43. Geography teachers, postsecondary
– Total nationwide employment: 3,340
– Median hourly wage: Not available
– Median annual wage: $81,920
Canva
#42. Pile driver operators
– Total nationwide employment: 3,290
– Median hourly wage: $30.92
– Median annual wage: $64,310
Canva
#41. Genetic counselors
– Total nationwide employment: 3,220
– Median hourly wage: $43.26
– Median annual wage: $89,990
Mark_Kostich // Shutterstock
#40. Medical dosimetrists
– Total nationwide employment: 3,190
– Median hourly wage: $62.01
– Median annual wage: $128,970
Agenturfotografin // Shutterstock
#39. Historians
– Total nationwide employment: 3,120
– Median hourly wage: $31.03
– Median annual wage: $64,540
Dmitry Dven // Shutterstock
#38. Motorboat operators
– Total nationwide employment: 3,110
– Median hourly wage: $19.92
– Median annual wage: $41,430
Sergii Kovalov // Shutterstock
#37. Fabric and apparel patternmakers
– Total nationwide employment: 3,070
– Median hourly wage: $29.00
– Median annual wage: $60,320
Canva
#36. Sociologists
– Total nationwide employment: 2,980
– Median hourly wage: $47.40
– Median annual wage: $98,590
Kokulina // Shutterstock
#35. Makeup artists, theatrical and performance
– Total nationwide employment: 2,970
– Median hourly wage: $46.33
– Median annual wage: $96,370
Olaf Speier // Shutterstock
#34. Shoe machine operators and tenders
– Total nationwide employment: 2,960
– Median hourly wage: $15.89
– Median annual wage: $33,060
SimonTheSorcerer // Shutterstock
#33. Crematory operators
– Total nationwide employment: 2,930
– Median hourly wage: $19.40
– Median annual wage: $40,360
Photodiem // Shutterstock
#32. Hydrologic technicians
– Total nationwide employment: 2,920
– Median hourly wage: $28.06
– Median annual wage: $58,360
APChanel // Shutterstock
#31. Rail yard engineers, dinkey operators, and hostlers
– Total nationwide employment: 2,680
– Median hourly wage: $27.09
– Median annual wage: $56,340
Pressmaster // Shutterstock
#30. Animal scientists
– Total nationwide employment: 2,520
– Median hourly wage: $33.36
– Median annual wage: $69,390
Canva
#29. Hoist and winch operators
– Total nationwide employment: 2,440
– Median hourly wage: $28.34
– Median annual wage: $58,950
Canva
#28. Family and consumer sciences teachers, postsecondary
– Total nationwide employment: 2,420
– Median hourly wage: Not available
– Median annual wage: $76,440
NancyS // Shutterstock
#27. Forest fire inspectors and prevention specialists
– Total nationwide employment: 2,290
– Median hourly wage: $23.13
– Median annual wage: $48,110
Peruphotart // Shutterstock
#26. Underground mining machine operators, all other
– Total nationwide employment: 2,270
– Median hourly wage: $30.86
– Median annual wage: $64,180
Canva
#25. Rail transportation workers, all other
– Total nationwide employment: 2,240
– Median hourly wage: $20.33
– Median annual wage: $42,280
Funtay // Shutterstock
#24. Patternmakers, metal and plastic
– Total nationwide employment: 2,230
– Median hourly wage: $26.43
– Median annual wage: $54,970
Canva
#23. Paperhangers
– Total nationwide employment: 2,220
– Median hourly wage: $21.60
– Median annual wage: $44,930
abriendomundo // Shutterstock
#22. Astronomers
– Total nationwide employment: 2,160
– Median hourly wage: $61.70
– Median annual wage: $128,330
Sergey Ryzhov // Shutterstock
#21. Camera and photographic equipment repairers
– Total nationwide employment: 2,120
– Median hourly wage: $21.18
– Median annual wage: $44,060
Kenishirotie //Shutterstock
#19. Mathematicians
– Total nationwide employment: 2,070
– Median hourly wage: $53.90
– Median annual wage: $112,110
Canva
#19. Models
– Total nationwide employment: 2,070
– Median hourly wage: $20.73
– Median annual wage: $43,130
Canva
#18. Motion picture projectionists
– Total nationwide employment: 1,900
– Median hourly wage: $16.04
– Median annual wage: $33,360
Canva
#17. Watch and clock repairers
– Total nationwide employment: 1,880
– Median hourly wage: $23.25
– Median annual wage: $48,370
Causeway // Shutterstock
#16. Roof bolters, mining
– Total nationwide employment: 1,700
– Median hourly wage: $28.95
– Median annual wage: $60,210
Budimir Jevtic // Shutterstock
#15. Agricultural engineers
– Total nationwide employment: 1,500
– Median hourly wage: $40.03
– Median annual wage: $83,260
Bannafarsai_Stock // Shutterstock
#14. Terrazzo workers and finishers
– Total nationwide employment: 1,460
– Median hourly wage: $25.16
– Median annual wage: $52,330
Adwo // Shutterstock
#13. Geographers
– Total nationwide employment: 1,360
– Median hourly wage: $42.74
– Median annual wage: $88,900
fizkes // Shutterstock
#12. Industrial-organizational psychologists
– Total nationwide employment: 1,280
– Median hourly wage: $66.96
– Median annual wage: $139,280
Robert Kneschke // Shutterstock
#10. Forestry and conservation science teachers, postsecondary
– Total nationwide employment: 1,270
– Median hourly wage: Not available
– Median annual wage: $96,500
goodluz // Shutterstock
#10. Animal breeders
– Total nationwide employment: 1,270
– Median hourly wage: $21.79
– Median annual wage: $45,320
Canva
#9. Communications equipment operators, all other
– Total nationwide employment: 1,240
– Median hourly wage: $22.20
– Median annual wage: $46,180
motodan // Shutterstock
#8. Dredge operators
– Total nationwide employment: 940
– Median hourly wage: $22.64
– Median annual wage: $47,090
beerkoff // Shutterstock
#7. Pediatric surgeons
– Total nationwide employment: 780
– Median hourly wage: #
– Median annual wage: #
Canva
#6. Model makers, wood
– Total nationwide employment: 720
– Median hourly wage: $22.57
– Median annual wage: $46,940
carlesmiro // Shutterstock
#5. Cooks, private household
– Total nationwide employment: 610
– Median hourly wage: $18.54
– Median annual wage: $38,570
Canva
#4. Refractory materials repairers, except brick masons
– Total nationwide employment: 580
– Median hourly wage: $24.30
– Median annual wage: $50,550
Canva
#3. Farm labor contractors
– Total nationwide employment: 550
– Median hourly wage: $23.72
– Median annual wage: $49,330
PRESSLAB // Shutterstock
#2. Timing device assemblers and adjusters
– Total nationwide employment: 370
– Median hourly wage: $20.33
– Median annual wage: $42,290
Dusan Petkovic // Shutterstock
#1. Patternmakers, wood
– Total nationwide employment: 330
– Median hourly wage: $21.29
– Median annual wage: $44,290
Data reporting by Paxtyn Merten. Story editing by Jeff Inglis. Copy editing by Robert Wickwire.
Founded in 2017, Stacker combines data analysis with rich editorial context, drawing on authoritative sources and subject matter experts to drive storytelling.
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Business
Cashiers vs. digital ordering: What do people want, and at what cost?
Published
1 day agoon
April 26, 2024You walk into a fast-food restaurant on your lunch break. You don’t see a cashier but instead a self-service kiosk, a technology that is becoming the new norm in eateries across the country. The kiosks usually offer customers a menu to scroll through and pictures of meals and specials with prompts to select their food and submit their payment in one place.
Self-service kiosks are big business. In fact, the market for self-service products is expected to grow from a $40.3 billion market value in 2022 to $63 billion by 2027, according to a report from BCC Research. Consumers do have mixed opinions about the kiosks, but about 3 out of 5 surveyed consumers reported that they were likely to use self-service kiosks, according to the National Restaurant Association. The technology, while expensive, can boost businesses’ bottom lines in the long run.
Task Group summarized the rise in digital ordering over the past couple of years, its acceptance among customers, and a cost analysis of adopting the technology.
Self-service kiosks—digital machines or display booths—are generally placed in high-traffic areas. They can be used for different reasons, including navigating a store or promoting a product. Interactive self-service kiosks in particular are meant for consumers to place orders with little to no assistance from employees.
The idea of kiosks isn’t new. The concept of self-service was first introduced in the 1880s when the first types of kiosks appeared as vending machines selling items like gum and postcards. In the present age of technology, the trend of self-service has only grown. Restaurants such as McDonald’s and Starbucks have already tried out cashierless technology.
From a business perspective, the kiosks offer a huge upside. While many employers are looking for workers, they’re having a hard time finding staff. In the midst of the COVID-19 pandemic, employers struggled with a severe employee shortage. Since then, the problem has continued. In 2022, the National Restaurant Association reported that 65% of restaurant operators didn’t have enough workers on staff to meet consumer demand. With labor shortages running rampant, cashierless technology could help restaurants fill in for the lack of human employees.
The initial investment for the kiosks can be high. The general cost per kiosk is difficult to quantify, with one manufacturer estimating a range of $1,500 to $20,000 per station. However, with the use of kiosks, restaurants may not need as many cashiers or front-end employees, instead reallocating workers’ time to other tasks.
In May 2022, the hourly mean wage for cashiers who worked in restaurants and other eating establishments was $12.99, according to the Bureau of Labor Statistics. Kiosks could cost less money than a cashier in the long run.
But how do the customers themselves feel about the growing trend? According to a Deloitte survey, 62% of respondents report that they were “somewhat likely” to order from a cashierless restaurant if given the chance to do so. The same survey reported that only 19% of respondents had experience with a cashierless restaurant.
What would it mean for society if restaurants did decide to go completely cashierless? Well, millions of positions would likely no longer be necessary. One report suggests 82% of restaurant positions could be replaced by robots, a prospect making automation appealing to owners who can’t find staff to hire.
Due to the ongoing labor shortage, employers have tried raising employee wages. Papa John’s, Texas Roadhouse, and Chipotle were among the restaurant companies that increased employee pay or offered bonuses in an attempt to hire and retain more workers. Meanwhile, some companies have decided to use technology to perform those jobs instead, so that they wouldn’t have to put effort into hiring or focus their existing staff on other roles.
Story editing by Ashleigh Graf and Jeff Inglis. Copy editing by Tim Bruns.
Founded in 2017, Stacker combines data analysis with rich editorial context, drawing on authoritative sources and subject matter experts to drive storytelling.
It’s well-documented that the surest, and often best, return on investments comes from playing the long game. But between stocks and real estate, which is the stronger bet?
To find out, financial planning firm Wealth Enhancement Group analyzed data from academic research, Standard and Poor’s, and Nareit to see how real estate compares to stocks as an investment.
Data going back to 1870 shows the well-established power of real estate as a powerful “long-run investment.” From 1870-2015, and after adjusting for inflation, real estate produced an average annual return of 7.05%, compared to 6.89% for equities. These findings, published in the 2019 issue of The Quarterly Journal of Economics, illustrate that stocks can deviate as much as 22% from their average, while housing only spreads out 10%. That’s because despite having comparable returns, stocks are inherently more volatile due to following the whims of the business cycle.
Real estate has inherent benefits, from unlocking cash flow and offering tax breaks to building equity and protecting investors from inflation. Investments here also help to diversify a portfolio, whether via physical properties or a real estate investment trust. Investors can track markets with standard resources that include the S&P CoreLogic Case-Shiller Home Price Indices, which tracks residential real estate prices; the Nareit U.S. Real Estate Index, which gathers data on the real estate investment trust, or REIT, industry; and the S&P 500, which tracks the stocks of 500 of the largest companies in the U.S.
High interest rates and a competitive market dampened the flurry of real-estate investments made in the last four years. The rise in interest rates equates to a bigger borrowing cost for investors, which can spell big reductions in profit margins. That, combined with the risk of high vacancies, difficult tenants, or hidden structural problems, can make real estate investing a less attractive option—especially for first-time investors.
Keep reading to learn more about whether real estate is a good investment today and how it stacks up against the stock market.
Wealth Enhancement Group
Stocks and housing have both done well
REITs can offer investors the stability of real estate returns without bidding wars or hefty down payments. A hybrid model of stocks and real estate, REITs allow the average person to invest in businesses that finance or own income-generating properties.
REITs delivered slightly better returns than the S&P 500 over the past 20-, 25-, and 50-year blocks. However, in the short term—the last 10 years, for instance—stocks outperformed REITs with a 12% return versus 9.5%, according to data compiled by The Motley Fool investor publication.
Whether a new normal is emerging that stocks will continue to offer higher REITs remains to be seen.
This year, the S&P 500 reached an all-time high, courtesy of investor enthusiasm in speculative tech such as artificial intelligence. However, just seven tech companies, dubbed “The Magnificent 7,” are responsible for an outsized amount of the S&P’s returns last year, creating worry that there may be a tech bubble.
While indexes keep a pulse on investment performance, they don’t always tell the whole story. The Case-Shiller Index only measures housing prices, for example, which leaves out rental income (profit) or maintenance costs (loss) when calculating the return on residential real estate investment.
Wealth Enhancement Group
Housing returns have been strong globally too
Like its American peers, the global real estate market in industrialized nations offers comparable returns to the international stock market.
Over the long term, returns on stocks in industrialized nations is 7%, including dividends, and 7.2% in global real estate, including rental income some investors receive from properties. Investing internationally may have more risk for American buyers, who are less likely to know local rules and regulations in foreign countries; however, global markets may offer opportunities for a higher return. For instance, Portugal’s real estate market is booming due to international visitors deciding to move there for a better quality of life. Portugal’s housing offers a 6.3% return in the long term, versus only 4.3% for its stock market.
For those with deep enough pockets to stay in, investing in housing will almost always bear out as long as the buyer has enough equity to manage unforeseen expenses and wait out vacancies or slumps in the market. Real estate promises to appreciate over the long term, offers an opportunity to collect rent for income, and allows investors to leverage borrowed capital to increase additional returns on investment.
Above all, though, the diversification of assets is the surest way to guarantee a strong return on investments. Spreading investments across different assets increases potential returns and mitigates risk.
Story editing by Nicole Caldwell. Copy editing by Paris Close. Photo selection by Lacy Kerrick.
This story originally appeared on Wealth Enhancement Group and was produced and
distributed in partnership with Stacker Studio.
Founded in 2017, Stacker combines data analysis with rich editorial context, drawing on authoritative sources and subject matter experts to drive storytelling.
Business
5 tech advancements sports venues have added since your last event
Published
1 week agoon
April 19, 2024In today’s digital climate, consuming sports has never been easier. Thanks to a plethora of streaming sites, alternative broadcasts, and advancements to home entertainment systems, the average fan has myriad options to watch and learn about their favorite teams at the touch of a button—all without ever having to leave the couch.
As a result, more and more sports venues have committed to improving and modernizing their facilities and fan experiences to compete with at-home audiences. Consider using mobile ticketing and parking passes, self-service kiosks for entry and ordering food, enhanced video boards, and jumbotrons that supply data analytics and high-definition replays. These innovations and upgrades are meant to draw more revenue and attract various sponsored partners. They also deliver unique and convenient in-person experiences that rival and outmatch traditional ways of enjoying games.
In Los Angeles, the Rams and Chargers’ SoFi Stadium has become the gold standard for football venues. It’s an architectural wonder with closer views, enhanced hospitality, and a translucent roof that cools the stadium’s internal temperature.
The Texas Rangers’ ballpark, Globe Life Field, added field-level suites and lounges that resemble the look and feel of a sports bar. Meanwhile, the Los Angeles Clippers are building a new arena (in addition to retail space, team offices, and an outdoor public plaza) that will seat 18,000 people and feature a fan section called The Wall, which will regulate attire and rooting interest.
It’s no longer acceptable to operate with old-school facilities and technology. Just look at Commanders Field (formerly FedExField), home of the Washington Commanders, which has faced criticism for its faulty barriers, leaking ceilings, poor food options, and long lines. Understandably, the team has been attempting to find a new location to build a state-of-the-art stadium and keep up with the demand for high-end amenities.
As more organizations audit their stadiums and arenas and keep up with technological innovations, Uniqode compiled a list of the latest tech advancements to coax—and keep—fans inside venues.
Jeff Gritchen/MediaNews Group/Orange County Register // Getty Images
Just Walk Out technology
After successfully installing its first cashierless grocery store in 2020, Amazon has continued to put its tracking technology into practice.
In 2023, the Seahawks incorporated Just Walk Out technology at various merchandise stores throughout Lumen Field, allowing fans to purchase items with a swipe and scan of their palms.
The radio-frequency identification system, which involves overhead cameras and computer vision, is a substitute for cashiers and eliminates long lines.
RFID is now found in a handful of stadiums and arenas nationwide. These stores have already curbed checkout wait times, eliminated theft, and freed up workers to assist shoppers, according to Jon Jenkins, vice president of Just Walk Out tech.
Billie Weiss/Boston Red Sox // Getty Images
Self-serve kiosks
In the same vein as Amazon’s self-scanning technology, self-serve kiosks have become a more integrated part of professional stadiums and arenas over the last few years. Some of these function as top-tier vending machines with canned beers and nonalcoholic drinks, shuffling lines quicker with virtual bartenders capable of spinning cocktails and mixed drinks.
The kiosks extend past beverages, as many college and professional venues have started using them to scan printed and digital tickets for more efficient entrance. It’s an effort to cut down lines and limit the more tedious aspects of in-person attendance, and it’s led various competing kiosk brands to provide their specific conveniences.
Kyle Rivas // Getty Images
Mobile ordering
Is there anything worse than navigating the concourse for food and alcohol and subsequently missing a go-ahead home run, clutch double play, or diving catch?
Within the last few years, more stadiums have eliminated those worries thanks to contactless mobile ordering. Fans can select food and drink items online on their phones to be delivered right to their seats. Nearly half of consumers said mobile app ordering would influence them to make more restaurant purchases, according to a 2020 study at PYMNTS. Another study showed a 22% increase in order size.
Many venues, including Yankee Stadium, have taken notice and now offer personalized deliveries in certain sections and established mobile order pick-up zones throughout the ballpark.
Darrian Traynor // Getty Images
QR codes at seats
Need to remember a player’s name? Want to look up an opponent’s statistics at halftime? The team at Digital Seat Media has you covered.
Thus far, the company has added seat tags to more than 50 venues—including two NFL stadiums—with QR codes to promote more engagement with the product on the field. After scanning the code, fans can access augmented reality features, look up rosters and scores, participate in sponsorship integrations, and answer fan polls on the mobile platform.
Boris Streubel/Getty Images for DFL // Getty Images
Real-time data analytics and generative AI
As more venues look to reinvigorate the in-stadium experience, some have started using generative artificial intelligence and real-time data analytics. Though not used widely yet, generative AI tools can create new content—text, imagery, or music—in conjunction with the game, providing updates, instant replays, and location-based dining suggestions
Last year, the Masters golf tournament even began including AI score projections in its mobile app. Real-time data is streamlining various stadium pitfalls, allowing operation managers to monitor staffing issues at busy food spots, adjust parking flows, and alert custodians to dirty or damaged bathrooms. The data also helps with security measures. Open up an app at a venue like the Honda Center in Anaheim, California, and report safety issues or belligerent fans to help better target disruptions and preserve an enjoyable experience.
Story editing by Nicole Caldwell. Copy editing by Paris Close. Photo selection by Lacy Kerrick.
This story originally appeared on Uniqode and was produced and
distributed in partnership with Stacker Studio.
Founded in 2017, Stacker combines data analysis with rich editorial context, drawing on authoritative sources and subject matter experts to drive storytelling.
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