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Most popular grocery stores in America

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The most popular grocery stores in America, from corporate chains to family-owned enterprises. Stacker ranked them using consumer ratings sourced from YouGov polls.
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Expect discount groceries to be more popular than ever since the cost of food has soared. Shoppers have seen the largest price hikes since the 1980s in the grocery aisles.

From 2021 to 2022, prices rose about 11%, compared with 2% in previous years. Inflation was part of the story, but there were other reasons too. Outbreaks of avian flu caused the price of eggs to jump. The COVID-19 pandemic brought disruptions to the global food supply chain, among them slowdowns at meat processing plants and in food transport as workers and drivers got sick. The war in Ukraine affected supplies of wheat, corn, sunflower oil, and fertilizer—shortages exacerbated by a drought in the United States. Corporate opportunism played a role as well.

Prices are expected to grow more slowly in 2023 than they did in 2022, but increases are likely nonetheless, according to Steve Morris, an agricultural expert with the U.S. Government Accountability Office. Food costs typically rise about 2% but are predicted to be higher this year.

Grocery shopping is serious business in America. Even before the recent increases, the average household spent more than 10% of its income on food, according to the Department of Agriculture.

Stacker ranked the most popular grocery stores in America, using consumer ratings from the first quarter of 2023, sourced from YouGov polls. The popularity rating represents the share of Americans who say they like the store, while the fame rating is the share of Americans who have at least heard of the store. YouGov ratings are based on national polling and weighted to equitably represent different demographics, such as age and gender.

Many stores are preferred by customers for their no-frills approach, like Cub supermarkets and Food 4 Less, where shoppers bag their own groceries. Others, like Wild Oats, nurture loyalty with a rebate policy for members, based on how much they purchase, or like Casey’s convenience stores that met customer needs during the COVID-19 outbreak by expanding delivery services at more than half its stores.

Some grocery stores are iconic, like New York’s Fairway shops with their extensive olive and cheese selections or the two-step dance parties at Texas’ Central Markets. Others celebrate their humble beginnings, like the Hannaford and Jewel-Osco markets that began with goods sold from horse-drawn carts.

Some favorite brands have not survived, like A&P stores, while others have changed the way people shop. Piggly Wiggly pioneered the first self-service grocery stores, and Trader Joe’s dresses its shops with eccentric decor. With the arrival of the coronavirus pandemic, remote ordering and contactless deliveries became popular.

BevMo! shopping carts.

David Tonelson // Shutterstock

#40. BevMo!

– Popularity rating: 26%
– Fame rating: 42% (Rank: #40)

BevMo! is a West Coast beverage retailer with more than 160 stores in California, Washington, and Arizona, and an extensive online business. Founded in 1994 in the San Francisco Bay Area, it was originally Beverages and More! The stores are big, with wide aisles and enormous selections.

WinCo Foods checkout station.

Tada Images // Shutterstock

#39. WinCo Foods

– Popularity rating: 26%
– Fame rating: 45% (Rank: #34)

Across the western U.S., WinCo Foods has more than 125 stores, the newest in Billings and Helena, Montana. The chain started in 1967 in Boise, Idaho, with a warehouse-style grocery called Waremart. In its supermarkets in the 1970s, customers used red grease pencils to write the prices on their items. Company employees bought a controlling share of the business in 1985. The name is short for Winning Company.

Harris Teeter storefront.

John Greim // Getty Images

#38. Harris Teeter

– Popularity rating: 27%
– Fame rating: 47% (Rank: #32)

Grocers W.T. Harris and Willis Teeter founded Harris Teeter in 1960 in North Carolina. Today, it is a subsidiary of The Kroger Co., with more than 230 stores and 14 fuel centers in the southeastern U.S. The stores were criticized for refusing to require face masks against COVID-19, prompting some employees to quit. Online petitions were circulated asking stores to comply with the North Carolina governor’s order to wear masks.

Hannaford checkout aisles.

Portland Press Herald // Getty Images

#37. Hannaford

– Popularity rating: 27%
– Fame rating: 45% (Rank: #34)

Hannaford supermarkets started in 1883 in Portland, Maine, where the Hannaford brothers sold fresh produce from a horse-drawn cart. The company expanded to more than 180 stores in New England, New York, and the Southeast. It was acquired in 2000 by Belgium’s Delhaize Group, now called Ahold Delhaize.

Grocery items on a checkout conveyor belt.

Lizardflms // Shutterstock

#36. Central Market

– Popularity rating: 27%
– Fame rating: 42% (Rank: #40)

First opening in Austin in 1994, Central Market stores are known for their vast selections and in-house dining. They also have live music and Texas two-step dance parties.

99 Ranch Market storefront.

Kit Leong // Shutterstock

#35. 99 Ranch Market

– Popularity rating: 28%
– Fame rating: 41% (Rank: #42)

In 1984, 99 Ranch Market opened its first store in the Little Saigon neighborhood of Westminster, California, an Orange County town. It is family owned and now the largest Asian supermarket chain in the country, with more than 50 stores, mostly in California, Washington, Oregon, Nevada, and Texas, but also in New Jersey.

A Cub grocery store in St. Paul, Minnesota.

Steve Skjold // Shutterstock

#34. Cub (supermarket)

– Popularity rating: 28%
– Fame rating: 46% (Rank: #33)

The name of Cub, a Midwestern supermarket chain, originally stood for Consumers United for Buying. It is known for no-frills shopping, where customers often bag their own groceries. It changed its name from Cub Foods to Cub in 2018.

Produce layout at Jewel-Osco.

Sorbis // Shutterstock

#33. Jewel-Osco

– Popularity rating: 28%
– Fame rating: 49% (Rank: #29)

The Midwest’s Jewel-Osco stores originated in 1899, with two brothers-in-law selling coffee and tea door to door from a horse-drawn wagon. The Jewel Tea Co. expanded to acquire grocery stores in the Chicago area and started a mail-order catalog business as well. It bought Osco Drugs in the 1960s. Now owned by Albertsons, Jewel-Osco has more than 180 stores in Illinois, Iowa, and Indiana.

A Stater Bros Market storefront against a blue sky in Huntington Beach, California.

KK Stock // Shutterstock

#32. Stater Bros. Markets

– Popularity rating: 28%
– Fame rating: 44% (Rank: #37)

Stater Bros. Markets began with a small grocery store in Yucaipa, California, which twin brothers Cleo and Leo bought during the Great Depression. Half of the $600 down payment came from the owner of a rival grocery store across the street. By 1939, the brothers opened an additional four stores in San Bernardino County. During World War II, their parents operated the markets while the brothers served as pilots in the Army Air Corps. They sold their interests in the company in 1968. Today, there are 170 supermarkets in seven California counties, with about 18,000 employees and more than $4 billion in annual sales.

Wild Oats storefront.

MediaNews Group/Boulder Daily Camera // Getty Images

#31. Wild Oats

– Popularity rating: 29%
– Fame rating: 51% (Rank: #28)

Wild Oats is a member-owned cooperative grocery based in Williamstown, Massachusetts. It started as a buying club in 1975 and opened its store in 1982 with 100 members. It has a policy of returning its surplus revenue to member-owners, who get annual rebates based on how much they spend throughout the year.

A Grocery Outlet storefront in Philadelphia.

Helen89 // Shutterstock

#30. Grocery Outlet

– Popularity rating: 29%
– Fame rating: 45% (Rank: #34)

Founder Jim Read sold surplus military food at discount prices in the first store he opened in San Francisco in 1946. Today, the chain—based in Emeryville, California—has more than 400 stores across the country and draws over 1.5 million shoppers each week. Since 1973, some stores have been run by locally based independent operators. The company went public in 2019 and celebrated its 400th store in 2021, which also was its 75th anniversary.

Casey's storefront.

Ken Wolter // Shutterstock

#29. Casey’s

– Popularity rating: 29%
– Fame rating: 49% (Rank: #29)

Casey’s has more than 2,000 convenience stores in the Midwest. Founder Donald Lamberti opened his first convenience store in Boone, Iowa, in 1968, naming it after the initials of a friend, Kurvin C. Fish. Lamberti opted to move into small communities, and to this day, more than half the stores are located in places with fewer than 5,000 residents. With the outbreak of the coronavirus, Casey’s expanded delivery services at more than half of its stores.

Green Giant store truck.

Country Gate Productions // Shutterstock

#28. Giant

– Popularity rating: 30%
– Fame rating: 49% (Rank: #29)

Giant stores are located in Delaware, Virginia, Washington D.C., and Maryland; the company is headquartered in Landover, Maryland. The first store opened in Washington in 1936. The company’s founders were Nehemiah Myer Cohen, an immigrant from Palestine, and his partners Samuel and Jacob Lehrman. In the 1970s, the company implemented computer-aided checkout and price scanners in its stores.

Stop & Shop storefront.

WoodysPhotos // Shutterstock

#27. Stop & Shop

– Popularity rating: 31%
– Fame rating: 52% (Rank: #27)

Located in New England and the Northeast, Stop & Shop traces its roots to the Rabinovitz family, who opened their Economy Grocery Store in Somerville, Massachusetts, in 1914. The company’s early stores were pioneers in self-service, and its name became Stop & Shop in 1947. Today, its parent company is Ahold Delhaize, based in the Netherlands.

A refrigerated produce aisle.

B Brown // Shutterstock

#26. A&P

– Popularity rating: 32%
– Fame rating: 64% (Rank: #19)

Founded in New York City in 1859, the Great Atlantic & Pacific Tea Company opened its first store in 1912. Decades later, with almost 16,000 stores, it was the world’s largest retail grocery company. Its popular brands included Jane Parker baked goods and Eight O’Clock Coffee. But industry analysts said the grocery giant was slow to respond to a changing market and changing tastes and began to look outdated as competitors outpaced it. A&P filed for bankruptcy a second and final time in 2015.

Texas tote bag inside shopping cart.

Moab Republic // Shutterstock

#25. H-E-B

– Popularity rating: 32%
– Fame rating: 56% (Rank: #24)

Florence Butt opened the first C.C. Butt store in 1905 in Kerrville, Texas, and her son Howard E. Butt opened a second store in 1926. The first store under the name H-E-B opened in San Antonio in 1942. In the 1950s, the company expanded into supermarkets, consolidating butchers, fish markets, bakeries, and pharmacies into its stores, and in 1997, it expanded into northern Mexico, with its first store in Monterrey.

Fresh & Easy storefront logo.

David McNew // Getty Images

#24. Fresh & Easy

– Popularity rating: 33%
– Fame rating: 59% (Rank: #21)

Fresh & Easy stores were an effort by British retail giant Tesco to break into the U.S. market, launching in 2007 in several Western states. Fresh & Easy went into bankruptcy protection in 2013, when dozens of its stores were sold to Yucaipa Companies. Fresh & Easy went into bankruptcy protection again in 2015, and the stores closed.

Produce section of grocery store.

John Arehart // Shutterstock

#23. ShopRite

– Popularity rating: 33%
– Fame rating: 58% (Rank: #23)

ShopRite is a retailer-owned cooperative of stores in New Jersey, New York, Pennsylvania, Connecticut, Delaware, and Maryland. The cooperative, Wakefern Food Corp., dates back to 1946, when a group of grocers organized to buy products collectively in large quantities to get better prices. Today, Wakefern, consisting of more than 40 grocers that run about 190 supermarkets in the region, is the nation’s largest retailer-owned cooperative.

Giant Eagle storefront.

Eric Glenn // Shutterstock

#22. Giant Eagle

– Popularity rating: 33%
– Fame rating: 54% (Rank: #25)

Five families started Giant Eagle in the 1930s and built a supermarket chain, which also includes OK Grocery food stores located in and around Pittsburgh. It opened Iggle Video rental locations in its stores in the 1980s and later expanded into full-service dining at its newest Market District stores.

Fruit and vegetable section of grocery store.

Thaiview // Shutterstock

#21. Shop ‘n Save

– Popularity rating: 34%
– Fame rating: 59% (Rank: #21)

More than 90 Shop ‘n Save stores are independently owned and operated in Pennsylvania, Ohio, Maryland, West Virginia, and New York. Its Midwestern stores were liquidated by parent company SuperValu in 2018 after it could not find buyers.

Food 4 Less storefront.

Juan Llauro // Shutterstock

#20. Food 4 Less

– Popularity rating: 34%
– Fame rating: 54% (Rank: #25)

Food 4 Less is a subsidiary of The Kroger Co. It has 129 warehouse-style supermarkets in California, Illinois, and Indiana. Customers bag their own groceries, which the company says is a way to keep costs down.

IGA storefront.

ArliftAtoz2205 // Shutterstock

#19. IGA

– Popularity rating: 37%
– Fame rating: 65% (Rank: #17)

The Independent Grocers Alliance, or IGA, is an international network of supermarkets first organized in 1926 by family-owned groceries that grouped together to become more competitive in their purchasing and marketing but keep their local identities. It has more than 1,100 stores in nearly all U.S. states and about 5,000 in more than 30 other countries. Benefits to IGA members, typically located in small towns, are volume buying and advertising, and the alliance makes some 2,300 private-label IGA brand products.

Sprouts Farmers Market storefront.

Todd A. Merport // Shutterstock

#18. Sprouts Farmers Market

– Popularity rating: 38%
– Fame rating: 64% (Rank: #19)

The first Sprouts opened in Chandler, Arizona, in 2002, with a focus on fresh and organic products, and the company grew quickly. It went public in 2013 and started opening stores in the Southeast, mid-Atlantic, and Northwest. It now has more than 340 stores in 22 states.

Grocery store aisles.

Hunter Bliss Images // Shutterstock

#17. Food Lion

– Popularity rating: 39%
– Fame rating: 72% (Rank: #13)

Food Lion is located in 10 mid-Atlantic and southeastern states. It began in Salisbury, North Carolina, in 1957, and has grown to more than 1,000 grocery stores.

Food Lion was at the center of a landmark legal case in the 1990s, when two ABC News producers submitted false job applications and were hired at its stores in North and South Carolina. They secretly filmed practices in the meat departments, and ABC’s “Primetime Live” broadcast a segment claiming Food Lion’s meat handling was filthy and unsafe.

Food Lion sued ABC successfully on grounds that the filming was illegal, but a federal appeals court determined Food Lion had not been harmed and dismissed most of the damages.

Wegmans storefront.

JHVEPhoto // Shutterstock

#16. Wegmans

– Popularity rating: 39%
– Fame rating: 65% (Rank: #17)

Privately owned, Wegmans has more than 100 supermarkets in New York, Pennsylvania, New Jersey, and other New England and mid-Atlantic states. The stores are known for being huge and laid out like outdoor markets. The Wegman family started the company in 1916 in upstate New York with the Rochester Fruit & Vegetable Company.

Meijer storefront.

Jonathan Weiss // Shutterstock

#15. Meijer

– Popularity rating: 39%
– Fame rating: 68% (Rank: #15)

Meijer is family owned and has more than 200 stores in Michigan, Wisconsin, Ohio, Illinois, Indiana, and Kentucky. In the 1960s, it developed the concept of supercenter stores carrying not only groceries but auto supplies, clothing, home goods, and banking services.

Save-A-Lot storefront.

Andriy Blokhin // Shutterstock

#14. Save-A-Lot

– Popularity rating: 40%
– Fame rating: 72% (Rank: #13)

Save-A-Lot is a franchise-style grocery chain with more than 1,300 stores. Its first store opened in Cahokia, Illinois, in 1977, using what is known as a “hard-discount model.” A hard-discount store typically sells a small array of products in a small venue, with low staffing and often in low-income areas. The product choices are limited to the most commonly purchased goods and the store’s own brands. The stores target low- and fixed-income consumers who need ready access to grocery shopping in less affluent neighborhoods.

Fresh produce layout at grocery store.

Kondor83 // Shutterstock

#13. Fresh Market

– Popularity rating: 41%
– Fame rating: 66% (Rank: #16)

Following a trip to Europe, Fresh Market founders Ray and Beverly Berry sought to replicate the feel of an open food market with specialized products and service, a butcher, and flower stands, rather than the warehouse-style supermarkets common in the U.S. They opened their first store in Greensboro, North Carolina, in 1982. Today, Fresh Market has some 159 stores in 22 states. The company went private in 2016, with its purchase by Apollo Global Management.

Amazon Fresh storefront.

VDB Photos // Shutterstock

#12. Amazon Fresh

– Popularity rating: 43%
– Fame rating: 83% (Rank: #9)

Amazon Fresh is the grocery-delivery service started in 2007 by the online giant. Customers order online, and deliveries are scheduled in two-hour windows. Contact-free delivery of packages left unattended at the customer’s door was developed during the COVID-19 pandemic.

Publix storefront.

Felix Mizioznikov // Shutterstock

#11. Publix

– Popularity rating: 44%
– Fame rating: 80% (Rank: #11)

Publix has more than 1,200 stores, mostly in Florida, Georgia, and other southeastern states. Founder George Jenkins started as a stock clerk and then a manager at Piggly Wiggly before opening his own store in Winter Haven, Florida, in 1930.

Refrigerated foods aisle.

Lisa Aiken // Shutterstock

#10. Albertsons

– Popularity rating: 46%
– Fame rating: 75% (Rank: #12)

According to the company, Joe Albertson scraped together his savings and a loan from his wife’s Aunt Bertie to open the first Albertsons store in Boise, Idaho, in 1939. The grocery giant, which went public on the New York Stock Exchange in June 2020, operates in 34 states with the store brands of Albertsons, Acme, Safeway, Jewel-Osco, Shaw’s, Carrs, and more.

A Piggly Wiggly store in Leland, North Carolina.

Red Lemon // Shutterstock

#9. Piggly Wiggly

– Popularity rating: 46%
– Fame rating: 83% (Rank: #9)

Piggly Wiggly started out in 1916 in Memphis, Tennessee, where it was the nation’s first self-service grocery store, cutting costs by replacing the traditional model of clerks who would fetch goods from shelves for customers. The format was franchised to grocery store operators, largely in the Southeast; today, more than 530 Piggly Wigglys are located in 17 states. The company says the origin of its unusual name is unknown. According to one story, founder Clarence Saunders said he chose the name for the very reason that people would ask about it.

The facade of a Circle K in Toronto, Ontario.

JHVEPhoto // Shutterstock

#8. Circle K

– Popularity rating: 48%
– Fame rating: 86% (Rank: #7)

The convenience store chain has its roots in El Paso, Texas, where Fred Hervey bought three Kay’s Food Stores in 1951 and then expanded into Arizona and New Mexico. There were 1,000 stores across the United States by 1975, with others in Japan under a licensing agreement beginning in 1979. Sales hit $1 billion by 1984. The chain was bought by the Canadian Alimentation Couche-Tard in 2003 and is now in more than 20 countries.

Safeway storefront.

Michael Vi // Shutterstock

#7. Safeway

– Popularity rating: 49%
– Fame rating: 87% (Rank: #6)

The grocery giant started in 1915 in American Falls, Idaho, and by 1928, Safeway was listed on the New York Stock Exchange. In 2014, Albertsons bought Safeway in a $9.4 billion deal. There are now about 900 Safeway locations in 17 states and Washington D.C.

Winn-Dixie storefront.

Ken Wolter // Shutterstock

#6. Winn-Dixie

– Popularity rating: 50%
– Fame rating: 86% (Rank: #7)

The original Winn-Dixie founders started with a grocery store in 1913 in Idaho before moving to the southeast, where they opened a store in 1925 in Miami. The company bought up dozens of stores in the region and became Winn-Dixie in 1955. It ran into financial difficulties and filed for bankruptcy protection in 2005. Today, about 500 Winn-Dixie stores can be found throughout the Southeast—in Mississippi, Alabama, Georgia, Louisiana, and Florida.

Whole Foods Market produce section.

Alastair Wallace // Shutterstock

#5. Whole Foods Market

– Popularity rating: 56%
– Fame rating: 96% (Rank: #2)

The first Whole Foods Market opened in Austin, Texas, in 1980. Now, 40 years later, it has more than 500 stores specializing in natural and organic products. In 2017, Amazon bought Whole Foods in a $13.7 billion cash deal. Under Amazon’s ownership, some prices dropped, but research in 2019 found Whole Foods had the highest grocery chain prices in eight U.S. metropolitan areas.

Kroger storefront.

Kevin Chen Images // Shutterstock

#4. Kroger

– Popularity rating: 60%
– Fame rating: 94% (Rank: #4)

With annual sales of more than $121 billion and almost 2,800 stores, Kroger is a retail grocery giant. The first Kroger store, which opened in 1883 in Cincinnati, pioneered baking its own bread and making some of its own products. In the 1970s, the grocery retailer pioneered using electronic scanners.

Aldi storefront.

Eric Glenn // Shutterstock

#3. Aldi

– Popularity rating: 62%
– Fame rating: 90% (Rank: #5)

More than 1,900 Aldi stores are located in 36 U.S. states. Nearly all—more than 90%—of the products they sell are Aldi brands, a system that is designed to lower prices with its lower procurement costs. Aldi charges a 25-cent deposit for use of its grocery carts so customers will return them to the cart corral.

Trader Joe's storefront.

Tada Images // Shutterstock

#2. Trader Joe’s

– Popularity rating: 63%
– Fame rating: 96% (Rank: #2)

Trader Joe’s is known for its low-cost, private-label products, which started when it introduced its own granola in 1972. In 2002, it added Charles Shaw wines, which quickly earned the nickname “Two Buck Chuck.” The 500-plus store chain has a reputation for affordable prices and cheerful service.

7-Eleven storefront.

Sorbis // Shutterstock

#1. 7-Eleven

– Popularity rating: 63%
– Fame rating: 97% (Rank: #1)

The first convenience store, 7-Eleven, started in 1927, with the sale of food from the dock of an icehouse in Dallas. By 1946, the store locations were named 7-Eleven for being open from 7 a.m. to 11 p.m. 7-Elevens were the first stores to add fuel pumps, self-service soda vending machines, and ATMs.

Today, there are some 60,000 7-Elevens worldwide. Due to the COVID-19 pandemic, 2020 was the first time the store failed to celebrate July 11 (i.e., 7/11) by offering free Slurpees to customers, a tradition it started in 2002 and resumed in 2021. But in 2020, the company instead said it donated a million meals to a charity to feed the hungry.

Data reporting by Paxtyn Merten. Story editing by Jeff Inglis. Copy editing by Andrew Mangan. Photo selection by Abigail Renaud.

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Cashiers vs. digital ordering: What do people want, and at what cost?

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Task Group summarized the rise in digital ordering over the past couple of years, its acceptance among customers, and its cost.
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You walk into a fast-food restaurant on your lunch break. You don’t see a cashier but instead a self-service kiosk, a technology that is becoming the new norm in eateries across the country. The kiosks usually offer customers a menu to scroll through and pictures of meals and specials with prompts to select their food and submit their payment in one place.

Self-service kiosks are big business. In fact, the market for self-service products is expected to grow from a $40.3 billion market value in 2022 to $63 billion by 2027, according to a report from BCC Research. Consumers do have mixed opinions about the kiosks, but about 3 out of 5 surveyed consumers reported that they were likely to use self-service kiosks, according to the National Restaurant Association. The technology, while expensive, can boost businesses’ bottom lines in the long run.

Task Group summarized the rise in digital ordering over the past couple of years, its acceptance among customers, and a cost analysis of adopting the technology.

Self-service kiosks—digital machines or display booths—are generally placed in high-traffic areas. They can be used for different reasons, including navigating a store or promoting a product. Interactive self-service kiosks in particular are meant for consumers to place orders with little to no assistance from employees.

The idea of kiosks isn’t new. The concept of self-service was first introduced in the 1880s when the first types of kiosks appeared as vending machines selling items like gum and postcards. In the present age of technology, the trend of self-service has only grown. Restaurants such as McDonald’s and Starbucks have already tried out cashierless technology.

From a business perspective, the kiosks offer a huge upside. While many employers are looking for workers, they’re having a hard time finding staff. In the midst of the COVID-19 pandemic, employers struggled with a severe employee shortage. Since then, the problem has continued. In 2022, the National Restaurant Association reported that 65% of restaurant operators didn’t have enough workers on staff to meet consumer demand. With labor shortages running rampant, cashierless technology could help restaurants fill in for the lack of human employees.

The initial investment for the kiosks can be high. The general cost per kiosk is difficult to quantify, with one manufacturer estimating a range of $1,500 to $20,000 per station. However, with the use of kiosks, restaurants may not need as many cashiers or front-end employees, instead reallocating workers’ time to other tasks.

In May 2022, the hourly mean wage for cashiers who worked in restaurants and other eating establishments was $12.99, according to the Bureau of Labor Statistics. Kiosks could cost less money than a cashier in the long run.

But how do the customers themselves feel about the growing trend? According to a Deloitte survey, 62% of respondents report that they were “somewhat likely” to order from a cashierless restaurant if given the chance to do so. The same survey reported that only 19% of respondents had experience with a cashierless restaurant.

What would it mean for society if restaurants did decide to go completely cashierless? Well, millions of positions would likely no longer be necessary. One report suggests 82% of restaurant positions could be replaced by robots, a prospect making automation appealing to owners who can’t find staff to hire.

Due to the ongoing labor shortage, employers have tried raising employee wages. Papa John’s, Texas Roadhouse, and Chipotle were among the restaurant companies that increased employee pay or offered bonuses in an attempt to hire and retain more workers. Meanwhile, some companies have decided to use technology to perform those jobs instead, so that they wouldn’t have to put effort into hiring or focus their existing staff on other roles.

Story editing by Ashleigh Graf and Jeff Inglis. Copy editing by Tim Bruns.

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Is real estate actually a good investment?

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Wealth Enhancement Group analyzed data from academic research, Standard and Poor's, and Nareit to compare real estate to stocks as investments.
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It’s well-documented that the surest, and often best, return on investments comes from playing the long game. But between stocks and real estate, which is the stronger bet?

To find out, financial planning firm Wealth Enhancement Group analyzed data from academic research, Standard and Poor’s, and Nareit to see how real estate compares to stocks as an investment.

Data going back to 1870 shows the well-established power of real estate as a powerful “long-run investment.” From 1870-2015, and after adjusting for inflation, real estate produced an average annual return of 7.05%, compared to 6.89% for equities. These findings, published in the 2019 issue of The Quarterly Journal of Economics, illustrate that stocks can deviate as much as 22% from their average, while housing only spreads out 10%. That’s because despite having comparable returns, stocks are inherently more volatile due to following the whims of the business cycle.

Real estate has inherent benefits, from unlocking cash flow and offering tax breaks to building equity and protecting investors from inflation. Investments here also help to diversify a portfolio, whether via physical properties or a real estate investment trust. Investors can track markets with standard resources that include the S&P CoreLogic Case-Shiller Home Price Indices, which tracks residential real estate prices; the Nareit U.S. Real Estate Index, which gathers data on the real estate investment trust, or REIT, industry; and the S&P 500, which tracks the stocks of 500 of the largest companies in the U.S.

High interest rates and a competitive market dampened the flurry of real-estate investments made in the last four years. The rise in interest rates equates to a bigger borrowing cost for investors, which can spell big reductions in profit margins. That, combined with the risk of high vacancies, difficult tenants, or hidden structural problems, can make real estate investing a less attractive option—especially for first-time investors.

Keep reading to learn more about whether real estate is a good investment today and how it stacks up against the stock market.


A line chart showing returns in the S&P 500, REITs, and US housing. $100 invested in the S&P 500 at the start of 1990 would be worth around $2,700 today if you reinvested the dividends.

Wealth Enhancement Group

Stocks and housing have both done well

REITs can offer investors the stability of real estate returns without bidding wars or hefty down payments. A hybrid model of stocks and real estate, REITs allow the average person to invest in businesses that finance or own income-generating properties.

REITs delivered slightly better returns than the S&P 500 over the past 20-, 25-, and 50-year blocks. However, in the short term—the last 10 years, for instance—stocks outperformed REITs with a 12% return versus 9.5%, according to data compiled by The Motley Fool investor publication.

Whether a new normal is emerging that stocks will continue to offer higher REITs remains to be seen.

This year, the S&P 500 reached an all-time high, courtesy of investor enthusiasm in speculative tech such as artificial intelligence. However, just seven tech companies, dubbed “The Magnificent 7,” are responsible for an outsized amount of the S&P’s returns last year, creating worry that there may be a tech bubble.

While indexes keep a pulse on investment performance, they don’t always tell the whole story. The Case-Shiller Index only measures housing prices, for example, which leaves out rental income (profit) or maintenance costs (loss) when calculating the return on residential real estate investment.

A chart showing the annual returns to real estate, stocks, bonds, and bills in 16 major countries between 1870 and 2015.

Wealth Enhancement Group

Housing returns have been strong globally too

Like its American peers, the global real estate market in industrialized nations offers comparable returns to the international stock market.

Over the long term, returns on stocks in industrialized nations is 7%, including dividends, and 7.2% in global real estate, including rental income some investors receive from properties. Investing internationally may have more risk for American buyers, who are less likely to know local rules and regulations in foreign countries; however, global markets may offer opportunities for a higher return. For instance, Portugal’s real estate market is booming due to international visitors deciding to move there for a better quality of life. Portugal’s housing offers a 6.3% return in the long term, versus only 4.3% for its stock market.

For those with deep enough pockets to stay in, investing in housing will almost always bear out as long as the buyer has enough equity to manage unforeseen expenses and wait out vacancies or slumps in the market. Real estate promises to appreciate over the long term, offers an opportunity to collect rent for income, and allows investors to leverage borrowed capital to increase additional returns on investment.

Above all, though, the diversification of assets is the surest way to guarantee a strong return on investments. Spreading investments across different assets increases potential returns and mitigates risk.

Story editing by Nicole Caldwell. Copy editing by Paris Close. Photo selection by Lacy Kerrick.

This story originally appeared on Wealth Enhancement Group and was produced and
distributed in partnership with Stacker Studio.

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5 tech advancements sports venues have added since your last event

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Uniqode compiled a list of technologies adopted by stadiums, arenas, and other major sporting venues in the past few years.
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In today’s digital climate, consuming sports has never been easier. Thanks to a plethora of streaming sites, alternative broadcasts, and advancements to home entertainment systems, the average fan has myriad options to watch and learn about their favorite teams at the touch of a button—all without ever having to leave the couch.

As a result, more and more sports venues have committed to improving and modernizing their facilities and fan experiences to compete with at-home audiences. Consider using mobile ticketing and parking passes, self-service kiosks for entry and ordering food, enhanced video boards, and jumbotrons that supply data analytics and high-definition replays. These innovations and upgrades are meant to draw more revenue and attract various sponsored partners. They also deliver unique and convenient in-person experiences that rival and outmatch traditional ways of enjoying games.

In Los Angeles, the Rams and Chargers’ SoFi Stadium has become the gold standard for football venues. It’s an architectural wonder with closer views, enhanced hospitality, and a translucent roof that cools the stadium’s internal temperature. 

The Texas Rangers’ ballpark, Globe Life Field, added field-level suites and lounges that resemble the look and feel of a sports bar. Meanwhile, the Los Angeles Clippers are building a new arena (in addition to retail space, team offices, and an outdoor public plaza) that will seat 18,000 people and feature a fan section called The Wall, which will regulate attire and rooting interest.

It’s no longer acceptable to operate with old-school facilities and technology. Just look at Commanders Field (formerly FedExField), home of the Washington Commanders, which has faced criticism for its faulty barriers, leaking ceilings, poor food options, and long lines. Understandably, the team has been attempting to find a new location to build a state-of-the-art stadium and keep up with the demand for high-end amenities.

As more organizations audit their stadiums and arenas and keep up with technological innovations, Uniqode compiled a list of the latest tech advancements to coax—and keep—fans inside venues.


A person using the new walk out technology with a palm scan.

Jeff Gritchen/MediaNews Group/Orange County Register // Getty Images

Just Walk Out technology

After successfully installing its first cashierless grocery store in 2020, Amazon has continued to put its tracking technology into practice.

In 2023, the Seahawks incorporated Just Walk Out technology at various merchandise stores throughout Lumen Field, allowing fans to purchase items with a swipe and scan of their palms.

The radio-frequency identification system, which involves overhead cameras and computer vision, is a substitute for cashiers and eliminates long lines. 

RFID is now found in a handful of stadiums and arenas nationwide. These stores have already curbed checkout wait times, eliminated theft, and freed up workers to assist shoppers, according to Jon Jenkins, vice president of Just Walk Out tech.

A fan presenting a digital ticket at a kiosk.

Billie Weiss/Boston Red Sox // Getty Images

Self-serve kiosks

In the same vein as Amazon’s self-scanning technology, self-serve kiosks have become a more integrated part of professional stadiums and arenas over the last few years. Some of these function as top-tier vending machines with canned beers and nonalcoholic drinks, shuffling lines quicker with virtual bartenders capable of spinning cocktails and mixed drinks.

The kiosks extend past beverages, as many college and professional venues have started using them to scan printed and digital tickets for more efficient entrance. It’s an effort to cut down lines and limit the more tedious aspects of in-person attendance, and it’s led various competing kiosk brands to provide their specific conveniences.

A family eating food in a stadium.

Kyle Rivas // Getty Images

Mobile ordering

Is there anything worse than navigating the concourse for food and alcohol and subsequently missing a go-ahead home run, clutch double play, or diving catch?

Within the last few years, more stadiums have eliminated those worries thanks to contactless mobile ordering. Fans can select food and drink items online on their phones to be delivered right to their seats. Nearly half of consumers said mobile app ordering would influence them to make more restaurant purchases, according to a 2020 study at PYMNTS. Another study showed a 22% increase in order size.

Many venues, including Yankee Stadium, have taken notice and now offer personalized deliveries in certain sections and established mobile order pick-up zones throughout the ballpark.

A fan walking past a QR code sign in a seating area.

Darrian Traynor // Getty Images

QR codes at seats

Need to remember a player’s name? Want to look up an opponent’s statistics at halftime? The team at Digital Seat Media has you covered.

Thus far, the company has added seat tags to more than 50 venues—including two NFL stadiums—with QR codes to promote more engagement with the product on the field.  After scanning the code, fans can access augmented reality features, look up rosters and scores, participate in sponsorship integrations, and answer fan polls on the mobile platform.

Analysts introducing AI technology at a sports conference.

Boris Streubel/Getty Images for DFL // Getty Images

Real-time data analytics and generative AI

As more venues look to reinvigorate the in-stadium experience, some have started using generative artificial intelligence and real-time data analytics.  Though not used widely yet, generative AI tools can create new content—text, imagery, or music—in conjunction with the game, providing updates, instant replays, and location-based dining suggestions

Last year, the Masters golf tournament even began including AI score projections in its mobile app. Real-time data is streamlining various stadium pitfalls, allowing operation managers to monitor staffing issues at busy food spots, adjust parking flows, and alert custodians to dirty or damaged bathrooms. The data also helps with security measures. Open up an app at a venue like the Honda Center in Anaheim, California, and report safety issues or belligerent fans to help better target disruptions and preserve an enjoyable experience.

Story editing by Nicole Caldwell. Copy editing by Paris Close. Photo selection by Lacy Kerrick.

This story originally appeared on Uniqode and was produced and
distributed in partnership with Stacker Studio.

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