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Where will AI go next?

This year’s Collision conference featured a wide range of buzzy AI solutions — both B2B and for consumers.

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The buzzy topic of AI was not in short supply at this year’s annual Collision conference in Toronto. The list of applications using the technology was seemingly endless — from both the presenters and exhibitors. 

It comes at a unique time, as analysis of the industry reveals that we’ve crossed into the “era of deployment.” At the same time, it’s imperative that we think critically and ask questions about said deployment.

In June, Research and Markets revealed a study demonstrating how the AI industry has experienced immense expansion and maturation in recent years, from a $62B market in 2020, to projections saying 40% growth annually until 2026. 

Meanwhile, the 2023 AI Index, an independent initiative at the Stanford Institute for Human-Centered Artificial Intelligence (HAI), reports that:

  • AI systems can both have a large carbon footprint (when training), and be “used to optimize energy use”
  • Incidents of AI misuse is “rapidly” on the rise. As the Stanford team explains, ‘more AI, more problems”
  • There was a 27% decrease in Global AI private investment (year-over-year) from 2021 to 2022. At the same time, over the last decade, investment has increased —  in 2022, it was 18 times greater than in 2013.
  • Companies that have adopted AI are pulling ahead, while the proportion of those adopting AI has actually plateaued.
  • Only 35% of Americans surveyed agree that “products and services using AI had more benefits than drawbacks,” compared to 78% of Chinese respondents, 76% from Saudi Arabia, and 71% from India.

It seems clear that the sector is at something of a crossroads.

DX Journal spoke to four AI startups at Collision, covering areas like filing taxes, DIY home and appliance repair, game building, and building work teams — all showing how AI can have an impact both at home and the workplace.

DIY home maintenance, with a little AI help

Collision presenter Eradj Khaidarov, Chief Technology Officer of IrisCX, spoke on the topic of “Delivering a more human experience through visual intelligence and AI.” He transitioned from twenty years in the video conferencing field to IrisCX, a video-based troubleshooting app that helps users with DIY repair. Anything from appliances to home devices, AI determines the make, model, problem, and spits out possible solutions.

Eradj Khaidarov (Photo by Dave Gordon)

“All of us hate dealing with manuals from 10 years ago and only keep them around when we truly need them — and we also hate dealing with YouTube videos that may not necessarily answer all our questions,” he explained. “The interactions with our product can help you get to an answer faster, without having someone come to your home. It’s just the little bit of guidance that can help us solve a problem quickly and efficiently.”

AI allows the app to summarize certain markers in the conversation, to formulate what was truly the problem. 

Let AI help find your next hire

Meanwhile, Raphael Ouzan, co-founder & CEO of A.Team, wants AI to revolutionize how people build teams. 

Prior to helping found the startup, he served in the Israeli military for five years in cyberwarfare and cryptology, “finding the power-people you could work with, even in impossible missions.”

Later, he built teams as he built start-ups, and realized he wanted to build something that would enable anyone to find the right teammate — or teammates — to accomplish a greater goal.

Raphael Ouzan (Photo by Dave Gordon)

When a user logs in to A.Team, they will do a search for their preferred skill and industry, while the AI will detect keywords, suggesting the relevant team that matches the work desired. 

“I would describe it as a platform that enables the formation, management, and scaling of elite tech teams that drive massive change for companies,” he said. 

“You can look at it like a high-end UpWork, for teams.”

A.Team has raised $55 million, funded by the likes of rapper Jay-Z, and has advisors that include Fiverr founder Shai Wininger and former UpWork CEO Stephane Kasriel.

Creativity + AI

One very popular area where AI is being leveraged is for imagery, game creation, and video creation.

Unity offers tools and solutions for game developers, industrial customers, and professional artists. And as Chief Marketing Officer Carol Carpenter explains, “what we are seeing is that every pixel, every piece of art, every frame will be compacted on the creative side by AI.”

“If you draw two frames, then ask: ‘hey, draw ten more for me like this.’ Or, I want a scene in a digital twin or game, with snowing mountains. AI can offer some art to choose from.” 

Carol Carpenter (Photo by Dave Gordon)

One of their newest products, Unity Muse, launched during Collision. As Carpenter describes, it “has a feel like ChatGPT, where programmers can type in an image request, and either see it animated or developed on-demand.” 

For example, the user could input the text: “Ferrari driving down a steep hill,” and what would pop out would be AI’s creation based on the request. The user could decide to keep it as a standalone graphic, or instruct Unity Muse to make the image animate. 

From there, the sky’s the limit, although a human hand — and creativity — will always play a part.  

To build a game today with real time 3D, she explains, what’s required is experience and coding knowledge. “It’s not something you just pick up and do easily.” 

With Unity, there’s an “ability to use natural language to create, to accelerate the process,” said Carpenter. “We still very much believe the creator needs to have ideas; they need to have the spark of imagination. AI is good for getting started or a prototype. Then there needs to be polish and human element of judgment.” 

Your taxes, automated

Many believe that the best place to deploy AI is for truly mundane tasks that make sense to automate. 

In that vein, Ben Borodach and his team have brought it to tax filing.

April is touted as the first AI-powered tax system that both optimizes and files taxes, via a large language model and proprietary generative AI that reads tax law.

Ben Borodach (Photo by Dave Gordon)

“It doesn’t matter if you’re an Uber driver, an e-commerce seller, or a family with two jobs, you still get the same experience,” explained the co-founder and CEO. “A personalized leveraging of AI, where we serve up 1.2 septillion unique paths to filing returns. So every single person gets a customized flow for their specific experience.”

There are, Borodach explained, thousands of possible tax questions across federal, state, and local jurisdictions that a taxpayer could be asked. Each time the user answers a question, the program learns more about the user.


As AI technologies evolve, its growth is poised to reshape virtually every field it touches.

It is already entering our lives in an accessible, individualized way, catering to the unique needs of each user. From healthcare and education to finance and entertainment, its capabilities will soon permeate unexpected areas, transforming our lives in profound ways.

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The Northern Lights Technology & Innovation Forum navigates AI, economic concerns and upskilling in Alberta

Panelists dive into how innovation and collaboration may help navigate the changing industry landscapes

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While rapid advancements in AI are reshaping industries worldwide, they’ve sparked discussions about innovation and community resilience through ongoing economic challenges. At this year’s Northern Lights Technology and Innovation Forum, panelists explored how technology could drive positive adaptation.

​​Moderated by the Calgary Economic Development’s Geraldine Anderson, the panel featured:

  • Mark Little, co-founder and CEO Jotson Inc, and board member of General Fusion
  • Anna Baird, culture and innovation evangelist at Google
  • Dan Semmens, SVP and head of data and IT at ATB Financial
  • Arthur Kent, Canadian journalist and author
  • Joy Romero, executive advisor innovation at Canadian Natural Resources Limited (CNRL)

Approximately 250 attendees gathered for the forum at the Calgary Petroleum Club on Feb. 8. Filled with industry leaders and burgeoning entrepreneurs, the forum focused on collaboration and knowledge sharing in the tech sector.

Over the past five years, Calgary has seen a 22 per cent increase in tech talent and total tech jobs, emerging as one of North America’s top markets for young tech professionals.

“The talent pool here is amazing,” said ​​John Givens, vice president of sales at C3 AI and one of the event’s organizers. “So how do we leverage our talent here? How do we share that knowledge?”

In response, this year’s forum included the inaugural “Mentors and Makers” initiative, where a dozen industry experts pinned green buttons to their lapels, signaling to anyone in the crowd that they’re open to a conversation.

Shawn Mahoney, another event organizer and co-founder of Spare Parts & Gasoline, said in his opening remarks that the initiative speaks to “creating the new innovators that we need to solve tomorrow’s problems.”

And with that, the panel took the stage to dig into the big questions: What are the challenges and opportunities for Alberta as a growing tech market? How will AI continue to change industries across the board? And if it does, will that be a bad thing?

The Alberta advantage

The panel conversation was kicked off by the first question asked by moderator Geraldine Anderson: “What is the Alberta mindset, or the ‘Alberta advantage?’” 

Mark Little. Photo by DX Journal / Digital Journal

Mark Little, co-founder and CEO Jotson Inc, said Alberta has a lot going for it — including having the highest GDP in Canada, a younger population, and high education levels — but those aren’t the advantages that stand out to him.

“There’s a resilience and an entrepreneurial spirit here,” he said. “As a result of that, we’re seeing innovation … I think 10 to 15 years from now we’re going to lead this country in innovation and it’ll be every sector you could imagine.”

Hailing from Vancouver and the only panelist not based in Calgary, Google’s Anna Baird said she considers herself an honorary Albertan based on the “sheer grittiness and roll up your sleeves and work together” attitude she’s witnessed. 

“The grittiness takes us into innovation,” said Baird. “We’re willing to try new things, we’re willing to fail — hopefully fast and cheaply, as is Google’s ethos. But we’re also willing to borrow with pride and give kudos to the people we’re borrowing the pride from so we can have building blocks.” 

The panelists’ discussion kept coming back to the importance of adaptability, innovation, and collaboration. While the province faces significant hurdles, including global market fluctuations and environmental concerns, they spoke with optimism about the potential to emerge stronger by investing in the future.

Dan Semmens, SVP and head of data and IT at ATB Financial, calls it an “opportunity” for both the province and country to focus on investing in the next generation.

“I think the opportunity there is continuing to invest in our most precious resource, which is our young people,” he said. 

When it comes to AI, “it’s on all of us” to level up our own skills

Joy Romero. Photo by DX Journal / Digital Journal

AI is already impacting most industries globally, and it shows no signs of slowing down. But it’s not new either.

Joy Romero, executive advisor of innovation at Canadian Natural Resources Limited (CNRL), said she was using AI neural networks 20 years ago to take ecological data and process it through oil sands facilities. 

“Why?” she asked. “Because that would allow us to improve our processing and our productivity … So for me, digital is our world. That’s productivity.”

The day of the panel, Google announced that Gemini Ultra 1.0, the largest version of their large language model, is being released to the public. 

Baird was asked about the implications of the new AI model, and while she acknowledged there will be challenges, she maintained that “the train has left the station.”

“It’s on all of us here in the room to level up our own skills,” she says. “With an announcement like Gemini, like you have to get in there, you have to play, you have to try.”

Anna Baird. Photo by DX Journal / Digital Journal

Transitioning to the realm of media and journalism, Canadian journalist Arthur Kent highlighted the increasing role of AI in newsrooms. From assisting journalists in gathering and analyzing data to content creation, journalists are experimenting with AI for efficiency and detecting false information.

“We can become even better if we harness artificial intelligence to do that,” said Kent. “So we constantly have to be developing and pushing ourselves forward, to keep pace with this.”

However, he emphasized the critical role of journalists in maintaining integrity and discerning between fact and fiction in an era of AI-generated content. 

“Journalism is always going to be a human process, because journalism is based on their location, and verification, verifying leads, tips, and figuring out rumour from fact,” said Kent. “So far, none of the machines that I’ve seen associated with artificial intelligence, have those human characteristics. However, there is also that human aspect called temptation.”

Arthur Kent. Photo by DX Journal / Digital Journal

In the financial services industry, Semmens said the impact of generative AI “poses an existential risk” to the relationship banks have with their clients. 

Despite this, he says incorporating AI technology into banking is “an incredible opportunity” to personalize experiences for customers more effectively and efficiently, and he expects to see a lot of changes in open banking in the next three to five years. 

“With all the disinformation that is out there, a trusted source is going to be a high commodity,” he said. “And so I think in banking, being a heavily regulated industry, there is an opportunity for us to really show up from that standpoint.”

Dan Semmens. Photo by DX Journal / Digital Journal

An innovation forum’s charitable roots

The Northern Lights Technology and Innovation Forum’s story begins over a decade ago. The organizers, including Givens, first banded together for the Gordie Howe C.A.R.E.S. Hockey Pro-Am Tournament in support of Alzheimer’s research and education. 

As the cause drew more attention they opted to expand the tournament into the forum as a way to expand their reach. All of the event proceeds go to Gordie Howe C.A.R.E.S. Centre for the Alzheimer’s Research and Education Society — and this year they broke their record, raising a minimum of $40,000 thanks in part to a funding match made by Google. 

“It’s amazing,” Givens said at the end of the night. “I always knew the potential of our community. And I explained to people that the community is the draw … It’s about education. It’s about doing the right thing. It’s about just finding ways for other people to get involved in doing the same thing. There’s enough energy there. Now we just have to harness it.”


DX Journal is an official media partner of the Northern Lights Technology and Innovation Forum.

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The Northern Lights Technology & Innovation Forum comes to Calgary next month

Panellists from Google, ATB, Jotson and Canadian media will join the the second annual Northern Lights Technology & Innovation Forum in Calgary on Feb. 8

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In a world increasingly dominated by global competition and technological advancement, the Northern Lights Technology and Innovation Forum focuses on the power of knowledge-sharing and collaboration in the tech community. 

Coming to Calgary Feb. 8, the forum places a spotlight on critical issues impacting the community. Last year’s focus was on enabling net-zero carbon emissions and this year the focus shifts to economic challenges and what solutions can be found through innovation.

As the past year has seen heavy inflation, layoffs, volatile energy prices and geopolitical instability, this year’s panel discussion is designed to  provide a “360-degree view” of how these challenges impact Alberta’s economy and community.  

Moderated by the Calgary Economic Development’s Geraldine Anderson, the panel includes:

  • Mark Little, co-founder and CEO Jotson Inc, and board member of General Fusion
  • Anna Baird, culture and innovation evangelist at Google
  • Dan Semmens, SVP and head of data and IT at ATB Financial
  • Arthur Kent, Canadian journalist and author
  • Joy Romero, executive advisor innovation at Canadian Natural Resources Limited (CNRL)

Panellists will explore how governments, large companies, and startups can work together to navigate changes to come, and which technologies have the potential to positively disrupt the status quo. 

“Mark brings a massive amount of background, and he’s led thousands of folks in our community, and to see what he’s doing now in the global economy is going to be really exciting,” says John Givens, vice president of sales at C3 AI and one of the event’s organizers. “And to have somebody who comes from a leadership position at Google in Canada — we’re crazy excited about that.”

Givens adds that he expects artificial intelligence to be a focus, with panellists like Semmens likely to focus on what’s happening in financial markets, and how technology will continue to impact that sector.

And with a packed career including working as a foreign correspondent at NBC, Kent has been “involved in more things than I can keep track of,” says Givens. Kent is expected to discuss cybercrime and the political and military impacts of technology.

Transforming from a hockey tournament to an innovation forum

Givens and his fellow organizers launched the first forum last year as a way to expand their decade-long history with the Gordie Howe C.A.R.E.S. Hockey Pro-Am Tournament in support of Alzheimer’s research and education.

Taking it back to the hockey tournament where it all began, 100% of the proceeds of this event go to Gordie Howe C.A.R.E.S. Centre for the Alzheimer’s Research and Education Society. 

More than $300,000 has been raised by the team since its inception, and they commit an annual $25,000 to Alzheimer’s Society from the event. However, Givens emphasizes the importance of education and awareness in their campaign.

“It’s about education, not just the money,” he says. “It’s about creating awareness.”

John Givens and the C3 AI team for the Gordie Howe C.A.R.E.S. Hockey Pro-Am Tournament. Photo courtesy of John Givens

Outside of the charitable support, the event is meant to support the growing business community and tech sector in the province. Technological advancements are impacting all sectors, and Givens says it’s important to “mindshare” across disciplines and open avenues for new innovations to emerge.

“It’s called the Northern Lights for a reason — it represents Alberta,” says Givens in an interview with DX Journal. Givens notes that the convergence of technology, innovation, resilience, and charitable giving is central to the theme and purpose of this year’s event.

“What I’m really proud of when I think about the Calgary ecosystem is we have an enormous amount of talent in this community,” says Givens. “We’re competing on a global market now, so our customers are hiring globally, and they’re competing on wages globally. We need to bring our talent together and lift them all up and share the best of the best and let everybody know what the best looks like.”

More than 250 people are expected to gather at the Petroleum Club for the forum’s lively discussion and networking opportunities. The event is sponsored by Spare Parts & Gasoline (Presenting Sponsor), and the mesh conference (Platinum Sponsor), with DX Journal being this year’s media partner.


DX Journal is an official media partner of the Northern Lights Technology and Innovation Forum. To learn more and get tickets to the event, happening February 8, visit the event page

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COP28 points to AI for climate change solutions in developing countries

Examining AI initiatives brought up at the COP28 climate conference

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Need company data insights? AI can help. 

Better efficiency in healthcare? AI is there, too. 

It’s no surprise really, as AI paves its way into almost every industry. But the recent COP28 climate conference invited entire governments to consider AI as a solution to climate challenges in developing countries. 

Currently, governments already use AI to prepare for hurricanes, reduce water usage, and predict general climate patterns. It’s also been estimated that AI could help mitigate as as much as one-tenth of all greenhouse gas emissions by 2030.

During COP28, which ran from Nov. 30 to Dec. 12, Omar Sultan Al Olama, the United Arab Emirates Minister of State for AI, digital economy, and remote work applications, urged the entire world to integrate AI into climate policies.

“Harnessing artificial intelligence as a strategic asset to mitigate climate change involves integrating it into national policies and plans,” he said. “These measures and policies should not be viewed in isolation, but rather as a unified global initiative, acknowledging that climate change transcends geographical boundaries and requires concerted global efforts.”

Some examples of AI-inspired climate change initiatives include: 

  • Designs for low-emission technologies (advanced batteries)
  • Reduce emissions in food production and manufacturing
  • Balance electricity during extreme climate events like tropical storms
  • Identify renewable energy projects
  • Identify tropical disease with machine learning
  • Design hurricane-resistant buildings

Here are some highlights from other countries pledging to introduce AI into their climate policies: 

Barbados

“We are partnering with international tech companies to test their ideas in Barbados whilst contributing to the island’s development. Some ideas include using machine learning and AI to check for the presence of tropical diseases, design hurricane resistant buildings and plan infrastructure investment. Collaboration, training and technology transfer are key to ensuring that AI contributes effectively to climate mitigation and adaptation for small island developing states.”

Senegal

“It is important to adapt the technology to take account of the digital divide, especially among those most vulnerable to climate change. Integration of chatbot voice with local languages in these emerging technology tools is one solution that would ensure the existing digital divide is taken into account.”

  • Moussa Bocar Thiam, Minister of Communications, Telecommunications and the Digital Economy, Senegal

USA

“We must manage the risks and seize the promise of artificial intelligence. The United States is committed to doing so, as President Biden’s recent Executive Order on AI demonstrates. By working together, we can responsibly harness the power of this emerging technology to develop AI tools that help mitigate climate change risks, make our communities more sustainable and resilient, and build an equitable clean energy future for all.”

  • Ali Zaidi, Assistant to the President and National Climate Advisor, United States of America

Learn more about COP28 here

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