Business
Marketing, sales, and other areas where AI drives revenue increases for companies
Artificial intelligence is having a moment.
From San Francisco’s self-driving cars to the proliferation of deepfake photos depicting everyone from Donald Trump to Pope Francis, AI is virtually everywhere you look—for better or worse. The technology represents huge potential for medical breakthroughs and revenue generation for companies; it also stands to displace workers in certain industries while making authenticity harder to come by and scams easier to pull off.
AI works by training computer systems to combine data with algorithms. Over time, as more data is available, AI learns from the additional inputs and changes its algorithms or outputs.
For example, self-driving cars in San Francisco build maps of the city and rely on sensors to gather data about the streets to make each drive more seamless. Generative AI—the source of those deepfake photos, for one—creates images, text, and other media by extrapolating from available models.
AI technology is developing quickly, and businesses are simultaneously scrambling to adopt it: a scenario offering the potential for massive success, but also significant missteps.
Companies have quickly come to rely on AI for tasks like data collection, chatbots, writing news stories, and recommending products based on consumers’ preferences. Across the world, 42% of organizations are exploring AI’s capabilities, while another 35% are already using AI in some way, according to the IBM Global AI Adoption Index 2022.
Most often, revenue increases driven by AI are moderate—at least 5% in 2021, according to 2022’s McKinsey Global Survey on AI—but in some cases, companies attribute revenue increases of more than 10% to AI adoption.
Freshworks ranked five areas where AI drives the most revenue for companies based on an analysis of McKinsey’s survey of 1,492 participants representing a diverse range of locations, industries, company sizes, functional specialties, and tenures. More about the research can be found here. For each sector, we’ve provided the percentage-revenue increase businesses experienced.
Keep reading to see where AI represents the biggest value-add for companies around the world.
Zapp2Photo // Shutterstock
#5. Supply chain management
– Of organizations that adopted AI in supply chain management, 59% saw revenue growth as a result. That includes:
— 28% saw revenues increase by 5% or less
— 17% saw revenues increase by 6-10%
— 14% saw revenues increase by more than 10%
– Among these organizations, 52% also said AI lowered costs in this function.
The COVID-19 pandemic laid bare multiple existing vulnerabilities in the supply chain. These failpoints—including insufficient tracking and management of demand and inventory, shipping backlogs, and staff shortages—were exacerbated by shutdowns.
AI is already optimizing supply-chain management by forecasting demand, predicting and tracking changes in material costs, monitoring compliance, and estimating the shipping speed from factory to customer.
Gorodenkoff // Shutterstock
#4. Manufacturing
– Of organizations that adopted AI in manufacturing, 61% saw revenue growth as a result. That includes:
— 33% saw revenues increase by 5% or less
— 18% saw revenues increase by 6 to 10%
— 10% saw revenues increase by more than 10%
– Among these organizations, 42% also said AI lowered costs in this function.
Manufacturers increasingly rely on AI—specifically machine learning, which involves spotting patterns in data for making predictions—to anticipate maintenance needs, provide greater efficiency, and forecast demand. According to MIT Sloan School of Management, generative AI can help manufacturers detect defects, digitize maintenance tasks such as writing instruction manuals, and overall reduce and eliminate tedious or repetitive tasks to increase productivity. These tech solutions may help manufacturers be more nimble and cost-effective by reducing waste or raising yields.
Amnaj Khetsamtip // Shutterstock
#3. Strategy and corporate finance
– Of organizations that adopted AI in strategy and corporate finance, 65% saw revenue growth as a result. That includes:
— 41% saw revenues increase by 5% or less
— 16% saw revenues increase by 6 to 10%
— 8% saw revenues increase by more than 10%
– Among these organizations, 43% also said AI lowered costs in this function.
AI stands to revolutionize corporate finance by interpreting a high volume of complex data quickly, making decisions based on that data, identifying trends, and making predictions. Companies can take a hybrid approach, relying on more traditional human analysis for some things while leveraging automation and AI to supplement that work.
However, companies have been slow to adopt AI for these means: McKinsey’s survey found that just 7% of respondents use AI in strategy or financial planning, compared to 25-30% in marketing, supply chain, and service operations.
Blue Planet Studio // Shutterstock
#1. Marketing and sales (tie)
– Of organizations that adopted AI in marketing and sales, 70% experienced revenue growth as a result. That includes:
— 41% saw revenues increase by 5% or less
— 20% saw revenues increase by 6 to 10%
— 9% saw revenues increase by more than 10%
– Among these organizations, 28% also said AI lowered costs in this function.
AI can make phone calls, send messages, and offer online customer support in the form of chatbots.
Generative AI can boost marketing and sales by devising personalized messages tailored to customers’ interests and behaviors or producing first drafts for ads, headlines, slogans, social media posts, and product descriptions. Safeguards are necessary, however, to ensure the AI does not plagiarize, violate copyrights, or produce copy with inaccuracies.
DC Studio // Shutterstock
#1. Product and/or service development (tie)
– Of organizations that adopted AI in product and/or service development, 70% experienced revenue growth as a result. That includes:
— 33% saw revenues increase by 5% or less
— 24% saw revenues increase by 6 to 10%
— 13% saw revenues increase by more than 10%
– Among these organizations, 30% also said AI lowered costs in this function.
Generative AI has been a boon for product development, whether being tapped for fresh ideas or to create realistic digital prototypes. According to a 2020 report by McKinsey, generative AI used for product development at all phases has the potential to save costs on materials and time. It allows product developers to test out new shapes and design ideas while evaluating their manufacturability. As with other sectors, AI functions most seamlessly in tandem with its human counterparts. In product development, it can jog industry experts out of tired thinking and help inform companies’ key performance indicators.
Machines can also now take an initial design, analyze the data it is based on, and offer modifications; suggest the best materials based on cost and performance specifications; and estimate production costs more accurately based on various materials and other criteria.
Story editing by Nicole Caldwell. Copy editing by Kristen Wegrzyn. Photo selection by Clarese Moller.
This story originally appeared on Freshworks and was produced and
distributed in partnership with Stacker Studio.
Business
mesh conference to explore animal ‘de-extinction’ and how Canada’s digital policy has gone off the rails
Today the mesh conference announced that biotech leader Ben Lamm and prominent lawyer Michael Geist will keynote at the Dec 6-7 event in Toronto.
On December 6-7, all innovation roads lead to the mesh conference in Toronto, and today the event unveiled more detail on two featured keynote speakers.
Joining the mesh conference as a keynote speaker is Colossal CEO, Ben Lamm. Known for his pioneering work at the intersection of biotechnology and conservation, Lamm’s presence promises to ignite discussions and offer unparalleled insights into the future of biotech, de-extinction, and environmental sustainability.
Also joining mesh as a keynote speaker is Dr. Michael Geist, a prominent lawyer and leading authority on technology law and policy. Geist has been a regular columnist on digital policy with leading publications such as the Globe and Mail and Toronto Star and is the creator and host of Law Bytes, one of Canada’s top technology podcasts.
With a focus on four threads — business, media and technology, society, and marketing — the mesh conference hosts Canadian digital transformation leaders who will meet to connect, share, and inspire others to think about changing the way we think, organize, operate and behave.
“De-extinction” is vital to fighting climate change
Colossal Biosciences’ Ben Lamm will join the mesh conference for a conversation about the work his company is doing to bring back the woolly mammoth, the Tasmanian tiger, and the dodo bird.
Lamm is a serial entrepreneur who started Colossal in 2021 with George Church, a biologist at Harvard Medical School. The company is working to advance the field of species de-extinction in order to bring back biodiversity and reintroduce species to Earth to help fight climate change.
Colossal’s work comes at a time when the world has entered the sixth extinction crisis, where the loss of species can have devastating effects on biodiversity that is crucial to human survival.
Colossal is building technology to stop the extinction process, secure animal DNA, and reverse environmental damage created by humans.
“In addition to bringing back ancient extinct species like the woolly mammoth, we will be able to leverage our technologies to help preserve critically endangered species that are on the verge of extinction and restore animals where humankind had a hand in their demise,” Lamm says.
De-extinction reverses plant and animal extinction by creating new proxy versions of these lost species. By bringing back extinct animals, the goal is to restore ecosystems that have been lost. By bringing back extinct animals, the goal is to restore ecosystems that have been lost, while increasing biodiversity and restoring ecosystem resilience.
Learn more about Colossal:
Canada’s digital policy has gone off the rails
Dr. Michael Geist will join the mesh conference for a keynote conversation on Canada’s digital policy where he will share his views on why he thinks it’s gone off the rails, and advice about what engaged communities should be doing.
Geist is the Canada Research Chair in Internet and e-Commerce Law, a Faculty member at the Centre for Law, Technology and Society, and a Professor at the University of Ottawa.
At the mesh conference, Geist will lead an engaging discussion that will delve into the current landscape of Canadian digital policy, focusing on the repercussions of the Online News Act, known commonly as Bill C-18. The removal of Canadian news from major platforms like Facebook and Instagram by Meta, as well as the anticipated response from Google involving a ban on Canadian news in search results, will be explored in depth.
Geist, a recognized authority in technology law and policy, will also shed light on the implications and nuances of the Online Streaming Act, formerly known as Bill C-11 that imposes new rules on certain online streaming services.
This session aims to foster a comprehensive understanding of the challenges posed by evolving digital policies in Canada and to propose actionable steps for proactive engagement and advocacy.
Two weeks until we mesh
The mesh conference is a two-day event that will feature a series of inspiring talks, interactive workshops, and panel discussions that delve into how technology and innovation can be used to augment human capabilities to improve our world.
Attendees will gain insights into the latest digital trends, emerging technologies, and strategies for achieving human-centered digital transformation.
The mesh conference is back in Toronto on December 6-7 after relaunching earlier this year in Calgary where more than 200 people met to connect, share, and inspire.
The mesh conference recently announced it will be donating all proceeds from the event to Second Harvest, Canada’s largest food rescue organization and leader in perishable food redistribution.
See more speakers and get your tickets at meshconference.com
Business
Fintech competition a cure for Canada’s financial inequality and an over-protected banking industry
Koho CEO Daniel Eberhard and Canadian Senator Colin Deacon chat aboutCanada’s banking industry and fintech solutions at Elevate Festival.
Regulated banks offer security — you know your money’s safe there.
But overprotection in the Canadian banking industry has negative effects, including:
- Excessive credit requirements
- High-income Canadians ($150,000 salaries) still living paycheque to paycheque
- Arbitrary events that lower credit scores, like changing credit cards
Daniel Eberhard and Senator Colin Deacon discuss the limitations of Canada’s over-regulated banking industry and how to correct them at this year’s Elevate Festival in Toronto.
Here are some highlights from their fireside chat.
Canada’s banking climate is one of the least competitive in the world
Governmental red tape to become a bank or offer similar services prevents many new, innovative banking businesses from entering the Canadian market.
Eberhard describes Canada’s uncompetitive banking climate through the Lerner Index, an economic measure to assess price to product, where Canada was last ranked at 0.49 in 2014.
“0.1-0.2 is a healthy banking climate; everything above 0.4 is rare and non-competitive at all. The only country I’ve seen higher than Canada is Qatar. What happened in 2009, and did anybody opt into one of the least competitive banking climates in the world? What does that mean for everyday Canadians…or the 80% of Canadians who feel their financial position has gotten worse year over year?”
A lack of competition leads to banking services that don’t serve the people
Eberhard cites a fintech colleague that provides brokerage accounts in 100 countries, but not Canada. Meaning? Canada doesn’t have a competitive banking industry.
Economic experts reinforce time and time again that a lack of competition, or a monopoly, results in:
- Higher prices
- Less efficiency
- Rising inequality
Last month, Canada’s Department of Finance announced measures to protect Canadians from their banks. These include new mortgage guidelines, enhancing low-cost and no-cost banking options, lowering non-sufficient fund fees, and designating an external not-for-profit organization to handle complaints.
However, Senator Deacon asserts that Canada’s uncompetitive banking industry is no different from what economists have cautioned against in the last few decades:
“How we regulate our banks…is very separate (from) challenging our banks to deliver more customer-centric services…The more protected you are as an industry, the less customer-centric you become. You will become organizational-centric; you do what is good for your business and shareholders — that’s the job of a board of directors.
Open banking and fintech can make Canadian banking more customer-centric
The Canadian fintech market has been dropping since 2021, and according to KPMG’s H1 2023 report, investments have dropped down to pandemic levels. From the end of 2022 to the summer of 2023, they reported a 74% drop in investment value and a 28% drop in the number of deals.
Related reading: Canadian fintech investment continues to fall in 2023, says KPMG
Eberhard and Deacon see fintech competition as the answer to better, more inclusive banking services:
“What we’ve got to do is force that board of directors to get more innovative and aggressive in how they serve those customer needs. And how we do it is we introduce competition through financial technology services who offer customers things that are completely different than what the traditional banking system has been offering.”
Chrissy Kapralos is a Toronto-based writer who loves exploring finance, tech, marketing, and travel topics in her work. She runs a small writing agency named No Worries Writing. Co.
Business
Unlocking digital transformation for good: mesh conference lands in Toronto on December 6-7
Canada’s digital transformation and innovation event is back in Toronto on Dec 6-7.
In a world where technology shapes the way we live and work, it’s important to harness the power of innovation to not only drive business success, but also make a positive impact on our communities. That’s the vision behind the upcoming mesh conference, set to take place in Toronto on Dec 6-7.
And this digital transformation event is more than an innovation summit — it’s an opportunity to combine innovation with social responsibility, with proceeds benefiting Second Harvest, Canada’s largest food rescue organization and leader on perishable food redistribution.
Human-powered, tech-enabled innovation
The mesh conference is back in Toronto on December 6-7 after relaunching earlier this year in Calgary where more than 200 people met to connect, share, and inspire.
And the mesh conference is not your typical digital transformation and innovation event — it’s a platform where visionaries, innovators, and thought leaders come together to explore the intersection of technology and humanity.
The theme for the Toronto event is “Human-powered, tech-enabled,” emphasizing the pivotal role of technology in augmenting human capabilities.
The two-day event will feature a series of inspiring talks, interactive workshops, and panel discussions that delve into the ways people who are augmented by technology and innovation can improve our world. Attendees will gain insights into the latest digital trends, emerging technologies, and strategies for achieving human-centered digital transformation.
Making a difference — why mesh is supporting Second Harvest
We’re in a crisis, and more people than ever are relying on food banks.
In Toronto alone, a recent study shows one in 10 people are now relying on food banks, and more than 2.5 million visits to food banks took place between April 2022 and March 2023 — a 51% increase over the year before.
Across Canada, nearly two million Canadians accessed a food bank over the course of one month, the Food Banks Canada HungerCount 2023 report shows..
With a commitment to social responsibility and using its platform to help others, the mesh conference announced that all proceeds raised after expenses will be donated to Second Harvest. Attendees of mesh can also make a top-up donation when purchasing a ticket, and every $25 raised will provide more than 100 meals to those in need via Second Harvest.
“In the spirit of giving back, we’ve designed mesh to support those facing food insecurity and we’re thrilled to be working with Second Harvest,” says mesh conference co-founder and co-producer, Sheri Moore. “Proceeds will be donated to Second Harvest, and we’re designing our food menu with our catering team at Toben Food By Design in order to rescue the food from our event in a way that has the greatest impact for our matched charity.”
Second Harvest works with thousands of food businesses from across the supply chain, utilizing logistics and technology to reduce the amount of edible food going to waste. Its inclusive model ensures a healthy surplus of food is redirected to thousands of charities and nonprofits across the country, providing millions of Canadians experiencing food insecurity access to the nourishment they need.
“It’s important to us that we help our community in any way and every way that we can,” says Moore. “With the return of mesh in 2023 after the pandemic, we have been overwhelmed by the support from new friends and mesh alumni alike. What better way to give back than to pay it forward to use our platform to help those in need.”
In addition to food donations, Moore says mesh is also looking at ways to take a circular approach with the help of Leaff Circular Gifting, a sustainable organization that offers eco-friendly flowers, plants, gifts, gift boxes, and immersive virtual experiences. Leaff Circular Gifting’s mission involves endorsing local enterprises such as farmers, artisans, indigenous communities, and others by incorporating them into their gift-centric platform.
Why you should attend the mesh conference in Toronto
With a focus on four threads — business, media and technology, society, and marketing — the mesh conference hosts Canadian digital transformation leaders who will meet to connect, share, and inspire others to think about changing the way we think, organize, operate and behave.
Among the many reasons innovators attend mesh:
- The mesh conference offers cutting-edge insights: Learn from industry experts and thought leaders about the latest digital trends and technologies shaping our world.
- The mesh conference creates unique networking opportunities: Connect with like-minded individuals, build valuable relationships, and explore potential collaborations.
- The mesh conference delivers social impact: Make a difference by supporting Second Harvest and helping to combat food insecurity in your community.
- The mesh conference will inspire you: Discover how technology can be a force for good and get inspired to drive positive change.
- The mesh conference delivers practical, hands-on knowledge: Gain actionable strategies to drive digital transformation within your organization, rooted in a human-centric approach.
Get involved — join us at the mesh conference
We invite you to be part of this unique event that combines innovation, education, and social responsibility. The mesh conference takes place at The Symes December 6-7.
To secure your spot and help support Second Harvest, visit meshconference.com and register today. Don’t miss this chance to be a part of the mesh Conference, where human-powered, tech-enabled transformation meets social impact.
See you in Toronto.
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