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How shopping stacks up in 10 major US cities

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What's shopping culture like near you and far away? CouponBirds analyzed Census Bureau data and other material about shopping in 10 U.S. cities.  
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In-store shopping across the U.S. is making a comeback after the COVID-19 pandemic thwarted many opportunities for shoppers. In May 2022, in-store sales grew 13.4% from May 2021 levels, according to CNN. With the pressures of inflation, consumers want more social interaction and fewer delivery charges.

But where are the best places to go shopping in person?

Cities such as Los Angeles, New York City, or Chicago offer shoppers the usual staples such as shopping malls, farmers markets, and unique boutiques that sell local designers’ clothes or great gift ideas. Other cities are expanding their offerings, such as Boston and Houston, where new stores are opening or have already opened their doors for business.

Other shopping destinations target tourists and levy a steep sales tax. For example, New Orleans and Seattle levy over 9% sales tax for goods. “Overall, the average combined state and local sales tax is 6.57%,” according to an AARP report comparing U.S. states’ sales taxes. However, Philadelphia, arguably a tourist city for its historical landmarks, does not levy a sales tax on clothes or shoes.

CouponBirds used data from the Census Bureau, city and state governments, news coverage, and other resources to compare shopping cultures and trends across 10 major U.S. cities.

Shoppers walking down a busy New York street.

ANGELA WEISS/AFP // Getty Images

New York

Retail shopping in New York City—in areas such as SoHo, Union Square, Greenwich Village, or Times Square—is a very important economic source for the city. With a 2021 population of 8.47 million residents, the taxable retail sales jumped from $48.8 billion in 2021 to $62.3 billion in 2022. For most retail sales, the total tax rate is 8.875%, including local and state levies.

New, experimental ways of selling goods are getting a trial run in New York City. “In 2023, the trend for concept stores is the digital transformation of brick-and-mortar stores,” according to Behavior Analytics Retail. For example, Nike offers a shopping app that helps people choose and find the best shoes or a gift for someone else. Shoppers can also scan their feet, upload the data to the app, and have custom shoes shipped to their homes.

Retailers from other cities are also expanding to New York, with LA landmark Cult Gaia arriving in SoHo. Other stores offer customers services beyond just selling items. For instance, Nordstrom offers a high-end restaurant as well as bars—one called Shoe Bar, tucked away in its basement full of shoes. And American Girl has an interactive and innovative location at Rockefeller Plaza, with hair styling, ear piercing, and manicures.

People and rides at the entertainment center at the Mall of America.

Erwin Widmer // Shutterstock

Minneapolis

With 40 million visitors to the Mall of America each year, the Minneapolis outlet offers 500 retail stores and hundreds of events for locals and tourists alike. There’s even a theme park with roller coaster rides. The mall recycles more than 60% of its waste, doesn’t have central heating, uses over 30,000 live plants as air purifiers, and offers electric vehicle charging stations.

Shopping in Minneapolis may also take visitors to local thrift shops or farmers markets. Women may find trendy indie wear or jewelry, and men may find sophisticated clothes, shoes, or T-shirts. Most farmers markets are seasonal and only open on the weekends, although one is open during the week.

The city, which has 425,336 residents as of 2021, saw $5.3 billion in taxable retail sales in 2020. The local sales tax rate—including state, county, and city taxes—is 7.525%.

People wearing masks shopping for plants and flowers at an outdoor market.

Liu Guanguan/China News Service //Getty Images

San Francisco

San Francisco offers a wide variety of shopping choices throughout the city. Local Take, for example, sells unique handmade gifts and San Francisco-inspired items. There’s also San Francisco Mercantile, which sells over 100 different items from local makers and designers.

Fillmore Street, Japantown, Mission District, and Haight Street are great shopping districts with their own local flair. The Westfield San Francisco Centre, Union Square, Pier 39, and Hayes Valley also offer a range of name-brand and boutique stores. For food shopping, Heart of the City Farmers Market is a farmer-run nonprofit outfit with plenty of fresh and organic options.

The city of 815,000 had $11.1 billion in taxable retail sales in 2021. The total sales tax rate in San Francisco is 8.625%.

Local artisans selling at a market.

Andriy Blokhin // Shutterstock

New Orleans

New Orleans is a tourist city, especially when Mardi Gras season and the New Orleans Jazz & Heritage Festival come around. Carnival season and Mardi Gras offer tourists a glimpse into the spirit of New Orleans but also shopping extravaganzas for the parades. At Jazz Fest, local and nationally known craft vendors showcase art, clothing, festival posters and more.

There are many shopping options during the year, too, such as the French Market, Magazine Street, or the Riverwalk outlets. The French Market is one of the oldest markets in New Orleans and offers a wide range of souvenirs, gifts, local products, and artwork. Don’t forget to stop by Cafe Du Monde for some beignets, cafe au lait, or a hot chocolate. Magazine Street sells international clothing, local art, and pottery. The Riverwalk outlet is a mall that sells items from national and international brands, such as Kate Spade, for a more commercial feel.

In this city of 377,000 people, the sales tax rate is 9.45%, including state and county taxes. In the French Quarter, there is an additional surcharge to pay for additional police patrols, for a total tax rate of 9.695%.

A person carrying several shopping bags with Christmas decorations in the background.

Jessica Rinaldi/The Boston Globe // Getty Images

Boston

Boston, a city of 655,000, offers sophisticated style for shoppers, especially on Newbury Street. There are outlets and other retail centers at Copley Place, 100 Huntington Avenue, or Downtown Crossing. Tourist attractions and even more shopping are at Prudential Center or Faneuil Hall Marketplace. For fresh produce, try the open-air Haymarket.

The state’s sales tax rate is 6.25%, and there is no additional local or county sales tax.

Bundled up shoppers walking downtown in Chicago.

Joel Lerner/Xinhua // Getty Images

Chicago

Chicago shopping offers visitors and locals a luxurious treat at the Oak Street District, where shoppers can choose from Dolce & Gabbana, Prada, or Chanel. For one-of-a-kind boutiques, try Vince, St. John Knits Boutique, or Tod’s. For more boutique shopping, try the Lincoln Park, Hyde Park, or Andersonville neighborhoods. The Magnificent Mile is famous for its 450 retailers, including flagship and department stores, boutiques, and innovative technology. There’s the Green City Market for fresh produce and baked bread and a few thrift stores.

In this city of 2.7 million, the local, county, state, and special sales taxes add up to a rate of 10.25%.

Hollywood streets at sunset lined with palm trees and crowded with people.

Sean Pavone // Shutterstock

Los Angeles

Shopping in LA can be an adventure in luxury boutiques, grand-scale retail stores, and trendy rock ‘n’ roll shops. Nearby Beverly Hills is home to the famous Rodeo Drive, part of the so-called Golden Triangle that offers high-end shopping from Missoni, Gucci, and Burberry, among many other high-end brands. Sunset Strip, called “The Strip,” showers shoppers with various restaurants, hotels, and amazing clothing and accessory options.

It’s almost impossible to completely encompass all the options in this city of 3.9 million, with sales from household-name designers to the most exclusive boutiques. When you need a break, try Hollywood Farmers Market in the Fairfax District for fresh produce, and find Your Hilltop Coffee + Kitchen for refreshments from a Black-owned business in downtown LA.

The 2021 population was 3.85 million, and the total local sales tax rate is 9.5%.

The Galleria Mall with an ice skating rink at the bottom decorated with Christmas trees and crowded with shoppers.

Brandon Bell // Getty Images

Houston

Posh shoppers in Houston can visit fancy stores like those from Elizabeth Anthony, I W Marks Jewelers, or Abejas Boutique. To get ready to make an entrance at a fancy event, try some of the luxury brands at the Galleria mall or in the River Oaks District. There’s plenty to eat, too, from all sorts of culinary and ethnic traditions.

The city of 2.3 million has a total local sales tax rate of 8.25%.

Patrons at a gourmet Italian market.

Jeffrey Greenberg/Universal Images Group // Getty Images

Philadelphia

Mall shoppers can head to the Fashion District Philadelphia, Market Street, or The Shops at Liberty Place. But to shop like a local, try the Bourse, Fabric Row, or Chestnut Hill neighborhoods for tree-lined streets of boutiques. Rittenhouse Row is Philly’s five-star destination, and West Market Parkway District is more residential, with newer shops opening for the growing population. Old City offers other boutiques like Vagabond and Sugarcube. The 68-year-old shopping center Bala Cynwyd is getting an $8 million facelift.

The city of 1.6 million has a total local sales tax rate of 9%, but there’s no sales tax on most clothes or shoes.

People exploring the Ballard farmers market.

steve estvanik // Shutterstock

Seattle

Many people think of Pike Place Market or Capitol Hill for Seattle-inspired gifts and funky boutiques, but there are other quirks to this lively shopping town. The Refind Closet, a new resale store in the Madison Park neighborhood, gives shoppers previews of new-to-you items in live fashion shows on Instagram.

In the Ballard neighborhood, shoppers will find fashion boutiques, vintage stores, a farmers market, and home goods and gifts. Sundays on Ballard Avenue showcases local vendors’ baked goods, meats, and apparel. For mall shoppers, try Pacific Place, Westlake Center, or University Village.

The city of 715,000 has a total local sales tax rate of 10.25%.

This story originally appeared on CouponBirds and was produced and
distributed in partnership with Stacker Studio.

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Cashiers vs. digital ordering: What do people want, and at what cost?

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Task Group summarized the rise in digital ordering over the past couple of years, its acceptance among customers, and its cost.
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You walk into a fast-food restaurant on your lunch break. You don’t see a cashier but instead a self-service kiosk, a technology that is becoming the new norm in eateries across the country. The kiosks usually offer customers a menu to scroll through and pictures of meals and specials with prompts to select their food and submit their payment in one place.

Self-service kiosks are big business. In fact, the market for self-service products is expected to grow from a $40.3 billion market value in 2022 to $63 billion by 2027, according to a report from BCC Research. Consumers do have mixed opinions about the kiosks, but about 3 out of 5 surveyed consumers reported that they were likely to use self-service kiosks, according to the National Restaurant Association. The technology, while expensive, can boost businesses’ bottom lines in the long run.

Task Group summarized the rise in digital ordering over the past couple of years, its acceptance among customers, and a cost analysis of adopting the technology.

Self-service kiosks—digital machines or display booths—are generally placed in high-traffic areas. They can be used for different reasons, including navigating a store or promoting a product. Interactive self-service kiosks in particular are meant for consumers to place orders with little to no assistance from employees.

The idea of kiosks isn’t new. The concept of self-service was first introduced in the 1880s when the first types of kiosks appeared as vending machines selling items like gum and postcards. In the present age of technology, the trend of self-service has only grown. Restaurants such as McDonald’s and Starbucks have already tried out cashierless technology.

From a business perspective, the kiosks offer a huge upside. While many employers are looking for workers, they’re having a hard time finding staff. In the midst of the COVID-19 pandemic, employers struggled with a severe employee shortage. Since then, the problem has continued. In 2022, the National Restaurant Association reported that 65% of restaurant operators didn’t have enough workers on staff to meet consumer demand. With labor shortages running rampant, cashierless technology could help restaurants fill in for the lack of human employees.

The initial investment for the kiosks can be high. The general cost per kiosk is difficult to quantify, with one manufacturer estimating a range of $1,500 to $20,000 per station. However, with the use of kiosks, restaurants may not need as many cashiers or front-end employees, instead reallocating workers’ time to other tasks.

In May 2022, the hourly mean wage for cashiers who worked in restaurants and other eating establishments was $12.99, according to the Bureau of Labor Statistics. Kiosks could cost less money than a cashier in the long run.

But how do the customers themselves feel about the growing trend? According to a Deloitte survey, 62% of respondents report that they were “somewhat likely” to order from a cashierless restaurant if given the chance to do so. The same survey reported that only 19% of respondents had experience with a cashierless restaurant.

What would it mean for society if restaurants did decide to go completely cashierless? Well, millions of positions would likely no longer be necessary. One report suggests 82% of restaurant positions could be replaced by robots, a prospect making automation appealing to owners who can’t find staff to hire.

Due to the ongoing labor shortage, employers have tried raising employee wages. Papa John’s, Texas Roadhouse, and Chipotle were among the restaurant companies that increased employee pay or offered bonuses in an attempt to hire and retain more workers. Meanwhile, some companies have decided to use technology to perform those jobs instead, so that they wouldn’t have to put effort into hiring or focus their existing staff on other roles.

Story editing by Ashleigh Graf and Jeff Inglis. Copy editing by Tim Bruns.

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Is real estate actually a good investment?

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Wealth Enhancement Group analyzed data from academic research, Standard and Poor's, and Nareit to compare real estate to stocks as investments.
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It’s well-documented that the surest, and often best, return on investments comes from playing the long game. But between stocks and real estate, which is the stronger bet?

To find out, financial planning firm Wealth Enhancement Group analyzed data from academic research, Standard and Poor’s, and Nareit to see how real estate compares to stocks as an investment.

Data going back to 1870 shows the well-established power of real estate as a powerful “long-run investment.” From 1870-2015, and after adjusting for inflation, real estate produced an average annual return of 7.05%, compared to 6.89% for equities. These findings, published in the 2019 issue of The Quarterly Journal of Economics, illustrate that stocks can deviate as much as 22% from their average, while housing only spreads out 10%. That’s because despite having comparable returns, stocks are inherently more volatile due to following the whims of the business cycle.

Real estate has inherent benefits, from unlocking cash flow and offering tax breaks to building equity and protecting investors from inflation. Investments here also help to diversify a portfolio, whether via physical properties or a real estate investment trust. Investors can track markets with standard resources that include the S&P CoreLogic Case-Shiller Home Price Indices, which tracks residential real estate prices; the Nareit U.S. Real Estate Index, which gathers data on the real estate investment trust, or REIT, industry; and the S&P 500, which tracks the stocks of 500 of the largest companies in the U.S.

High interest rates and a competitive market dampened the flurry of real-estate investments made in the last four years. The rise in interest rates equates to a bigger borrowing cost for investors, which can spell big reductions in profit margins. That, combined with the risk of high vacancies, difficult tenants, or hidden structural problems, can make real estate investing a less attractive option—especially for first-time investors.

Keep reading to learn more about whether real estate is a good investment today and how it stacks up against the stock market.


A line chart showing returns in the S&P 500, REITs, and US housing. $100 invested in the S&P 500 at the start of 1990 would be worth around $2,700 today if you reinvested the dividends.

Wealth Enhancement Group

Stocks and housing have both done well

REITs can offer investors the stability of real estate returns without bidding wars or hefty down payments. A hybrid model of stocks and real estate, REITs allow the average person to invest in businesses that finance or own income-generating properties.

REITs delivered slightly better returns than the S&P 500 over the past 20-, 25-, and 50-year blocks. However, in the short term—the last 10 years, for instance—stocks outperformed REITs with a 12% return versus 9.5%, according to data compiled by The Motley Fool investor publication.

Whether a new normal is emerging that stocks will continue to offer higher REITs remains to be seen.

This year, the S&P 500 reached an all-time high, courtesy of investor enthusiasm in speculative tech such as artificial intelligence. However, just seven tech companies, dubbed “The Magnificent 7,” are responsible for an outsized amount of the S&P’s returns last year, creating worry that there may be a tech bubble.

While indexes keep a pulse on investment performance, they don’t always tell the whole story. The Case-Shiller Index only measures housing prices, for example, which leaves out rental income (profit) or maintenance costs (loss) when calculating the return on residential real estate investment.

A chart showing the annual returns to real estate, stocks, bonds, and bills in 16 major countries between 1870 and 2015.

Wealth Enhancement Group

Housing returns have been strong globally too

Like its American peers, the global real estate market in industrialized nations offers comparable returns to the international stock market.

Over the long term, returns on stocks in industrialized nations is 7%, including dividends, and 7.2% in global real estate, including rental income some investors receive from properties. Investing internationally may have more risk for American buyers, who are less likely to know local rules and regulations in foreign countries; however, global markets may offer opportunities for a higher return. For instance, Portugal’s real estate market is booming due to international visitors deciding to move there for a better quality of life. Portugal’s housing offers a 6.3% return in the long term, versus only 4.3% for its stock market.

For those with deep enough pockets to stay in, investing in housing will almost always bear out as long as the buyer has enough equity to manage unforeseen expenses and wait out vacancies or slumps in the market. Real estate promises to appreciate over the long term, offers an opportunity to collect rent for income, and allows investors to leverage borrowed capital to increase additional returns on investment.

Above all, though, the diversification of assets is the surest way to guarantee a strong return on investments. Spreading investments across different assets increases potential returns and mitigates risk.

Story editing by Nicole Caldwell. Copy editing by Paris Close. Photo selection by Lacy Kerrick.

This story originally appeared on Wealth Enhancement Group and was produced and
distributed in partnership with Stacker Studio.

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5 tech advancements sports venues have added since your last event

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Uniqode compiled a list of technologies adopted by stadiums, arenas, and other major sporting venues in the past few years.
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In today’s digital climate, consuming sports has never been easier. Thanks to a plethora of streaming sites, alternative broadcasts, and advancements to home entertainment systems, the average fan has myriad options to watch and learn about their favorite teams at the touch of a button—all without ever having to leave the couch.

As a result, more and more sports venues have committed to improving and modernizing their facilities and fan experiences to compete with at-home audiences. Consider using mobile ticketing and parking passes, self-service kiosks for entry and ordering food, enhanced video boards, and jumbotrons that supply data analytics and high-definition replays. These innovations and upgrades are meant to draw more revenue and attract various sponsored partners. They also deliver unique and convenient in-person experiences that rival and outmatch traditional ways of enjoying games.

In Los Angeles, the Rams and Chargers’ SoFi Stadium has become the gold standard for football venues. It’s an architectural wonder with closer views, enhanced hospitality, and a translucent roof that cools the stadium’s internal temperature. 

The Texas Rangers’ ballpark, Globe Life Field, added field-level suites and lounges that resemble the look and feel of a sports bar. Meanwhile, the Los Angeles Clippers are building a new arena (in addition to retail space, team offices, and an outdoor public plaza) that will seat 18,000 people and feature a fan section called The Wall, which will regulate attire and rooting interest.

It’s no longer acceptable to operate with old-school facilities and technology. Just look at Commanders Field (formerly FedExField), home of the Washington Commanders, which has faced criticism for its faulty barriers, leaking ceilings, poor food options, and long lines. Understandably, the team has been attempting to find a new location to build a state-of-the-art stadium and keep up with the demand for high-end amenities.

As more organizations audit their stadiums and arenas and keep up with technological innovations, Uniqode compiled a list of the latest tech advancements to coax—and keep—fans inside venues.


A person using the new walk out technology with a palm scan.

Jeff Gritchen/MediaNews Group/Orange County Register // Getty Images

Just Walk Out technology

After successfully installing its first cashierless grocery store in 2020, Amazon has continued to put its tracking technology into practice.

In 2023, the Seahawks incorporated Just Walk Out technology at various merchandise stores throughout Lumen Field, allowing fans to purchase items with a swipe and scan of their palms.

The radio-frequency identification system, which involves overhead cameras and computer vision, is a substitute for cashiers and eliminates long lines. 

RFID is now found in a handful of stadiums and arenas nationwide. These stores have already curbed checkout wait times, eliminated theft, and freed up workers to assist shoppers, according to Jon Jenkins, vice president of Just Walk Out tech.

A fan presenting a digital ticket at a kiosk.

Billie Weiss/Boston Red Sox // Getty Images

Self-serve kiosks

In the same vein as Amazon’s self-scanning technology, self-serve kiosks have become a more integrated part of professional stadiums and arenas over the last few years. Some of these function as top-tier vending machines with canned beers and nonalcoholic drinks, shuffling lines quicker with virtual bartenders capable of spinning cocktails and mixed drinks.

The kiosks extend past beverages, as many college and professional venues have started using them to scan printed and digital tickets for more efficient entrance. It’s an effort to cut down lines and limit the more tedious aspects of in-person attendance, and it’s led various competing kiosk brands to provide their specific conveniences.

A family eating food in a stadium.

Kyle Rivas // Getty Images

Mobile ordering

Is there anything worse than navigating the concourse for food and alcohol and subsequently missing a go-ahead home run, clutch double play, or diving catch?

Within the last few years, more stadiums have eliminated those worries thanks to contactless mobile ordering. Fans can select food and drink items online on their phones to be delivered right to their seats. Nearly half of consumers said mobile app ordering would influence them to make more restaurant purchases, according to a 2020 study at PYMNTS. Another study showed a 22% increase in order size.

Many venues, including Yankee Stadium, have taken notice and now offer personalized deliveries in certain sections and established mobile order pick-up zones throughout the ballpark.

A fan walking past a QR code sign in a seating area.

Darrian Traynor // Getty Images

QR codes at seats

Need to remember a player’s name? Want to look up an opponent’s statistics at halftime? The team at Digital Seat Media has you covered.

Thus far, the company has added seat tags to more than 50 venues—including two NFL stadiums—with QR codes to promote more engagement with the product on the field.  After scanning the code, fans can access augmented reality features, look up rosters and scores, participate in sponsorship integrations, and answer fan polls on the mobile platform.

Analysts introducing AI technology at a sports conference.

Boris Streubel/Getty Images for DFL // Getty Images

Real-time data analytics and generative AI

As more venues look to reinvigorate the in-stadium experience, some have started using generative artificial intelligence and real-time data analytics.  Though not used widely yet, generative AI tools can create new content—text, imagery, or music—in conjunction with the game, providing updates, instant replays, and location-based dining suggestions

Last year, the Masters golf tournament even began including AI score projections in its mobile app. Real-time data is streamlining various stadium pitfalls, allowing operation managers to monitor staffing issues at busy food spots, adjust parking flows, and alert custodians to dirty or damaged bathrooms. The data also helps with security measures. Open up an app at a venue like the Honda Center in Anaheim, California, and report safety issues or belligerent fans to help better target disruptions and preserve an enjoyable experience.

Story editing by Nicole Caldwell. Copy editing by Paris Close. Photo selection by Lacy Kerrick.

This story originally appeared on Uniqode and was produced and
distributed in partnership with Stacker Studio.

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