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Homebuyers are leaving big cities for affordability—here's where they're going and how much they're saving

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Homes are expensive. People are finding better deals in the suburbs. American Home Shield looked at data from Freddie Mac to see how much they save.  
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It’s an age-old trend supercharged by the economic conditions of the COVID-19 pandemic: Homebuyers look to the suburbs for a home with enough space that also meets their budget.

American Home Shield looked at data from Freddie Mac to see which major metropolitan areas are experiencing an outflow of homebuyers, as well as where they are going and how much they could save on monthly mortgage payments. Metropolitan areas include the main city as well as its surrounding towns and suburbs.

Monthly mortgage payments were calculated using the median home price for that metro based on Freddie Mac loan applications over the past year. It assumes a 15% down payment and a 6% interest rate on a 30-year fixed-rate mortgage. It does not include the costs of property tax and insurance.

The analysis reveals that those able to purchase a home in the past year are fanning out from urban centers. Many affordable places people are moving to are in the same state but farther away from the city center. In many cases, homebuyers are moving to suburban areas and, in some cases, the exurbs beyond them.

And by doing so, they’re potentially saving a considerable amount of money.

Based on the weighted average of median home prices, the typical mortgage payment is about $3,000 in the top 20 urban metro areas. People who move from these places to more affordable alternatives save about $600 on average.

Big cities lost their appeal over the last five or so years, and the invisible threat that was the pandemic gave homebuyers only more reasons to seek out less dense spaces. Now that home prices are roughly 43.3% higher on average than in 2019, the price differential in these areas continues to appeal to buyers looking to stretch out their dollars.

Continue reading to see where homebuyers in the top 20 metros are heading.

Aerial view downtown.

Kevin Ruck // Shutterstock

#20. Charlotte, North Carolina

– Estimated mortgage payment: $2,100
– Top affordable destination: Hickory, North Carolina ($1,300 estimated mortgage payment)
– Monthly savings: $800

Charlotte is the most populous city in North Carolina and is quickly becoming unaffordable for many of its residents. To the northwest, in the foothills of the Blue Ridge Mountains, Hickory offers a walkable historic downtown and a similar Southern setting to Charlotte.

Tower Bridge and Capitol Mall.

Canva

#19. Sacramento, California

– Estimated mortgage payment: $3,000
– Top affordable destination: Yuba City, California ($2,400 estimated mortgage payment)
– Monthly savings: $600

Many Sacramento homebuyers have their eyes set on suburban Yuba City as they look to trade high costs of living for a city where most residents can afford to own their homes. Sacramento politicians are facing pushback as they attempt to add homeless shelters.

Cityscape from Pittock Mansion.

Josemaria Toscano // Shutterstock

#18. Portland, Oregon

– Estimated mortgage payment: $2,700
– Top affordable destination: Salem, Oregon ($2,300 estimated mortgage payment)
– Monthly savings: $400

Oregon is becoming pricier than ever. A new report from United Ways of the Pacific Northwest and United for ALICE found that almost half of the households in the state don’t make enough money to cover basic bills. For Portland residents looking to buy a home, Salem may intrigue them due to its relatively average cost of living compared with the rest of the U.S., according to U.S. News & World Report.

Skyline on clear day.

Vladimir Mucibabic // Shutterstock

#17. Detroit

– Estimated mortgage payment: $1,500
– Top affordable destination: Flint, Michigan ($1,000 estimated mortgage payment)
– Monthly savings: $500

Detroit, home of the U.S. automobile industry, has not historically had a high cost of living compared with other parts of the country. However, record inflation has not spared any part of the U.S., nor any individual income demographic, and it is giving households reason to eye homes for purchase in Flint.

Skyline, freeway and riverwalk.

AevanStock // Shutterstock

#16. Tampa, Florida

– Estimated mortgage payment: $2,000
– Top affordable destination: Lakeland, Florida ($1,700 estimated mortgage payment)
– Monthly savings: $300

The Tampa metro has been a frequent target of hurricanes that make their way across the Gulf of Mexico, including Hurricane Ian, which ripped apart Fort Myers Beach to the south. Lakeland is roughly 30 miles inland and east of Tampa and may offer homeowners more protection from bad weather.

Aerial view of river and skyline.

Canva

#15. Austin, Texas

– Estimated mortgage payment: $2,600
– Top affordable destination: San Antonio, Texas ($1,700 estimated mortgage payment)
– Monthly savings: $900

Austin, the San Francisco of the South, is going through growing pains as housing stock falls short of demand and prices have skyrocketed to unaffordable levels. San Antonio offers an appealing alternative for homebuyers who love the hill country and its lakes and rivers, and the city is only 1.5 hours away from the state capital.

Skyline and lake.

Canva

#14. Orlando, Florida

– Estimated mortgage payment: $2,100
– Top affordable destination: Lakeland, Florida ($1,700 estimated mortgage payment)
– Monthly savings: $400

Lakeland is a hot spot for Florida homebuyers looking for affordable alternatives to the big metros, pulling buyers from both Orlando and Tampa. Lakeland is near a number of attractions like Disney World and the beaches along the Gulf Coast.

Skyline and waterfront at dawn.

Dancestrokes // Shutterstock

#13. San Diego

– Estimated mortgage payment: $3,800
– Top affordable destination: Riverside, California ($2,900 estimated mortgage payment)
– Monthly savings: $900

The so-called Inland Empire, centered on San Bernardino and Riverside, has been luring millennials looking for affordable housing for at least the past decade—a trend that only intensified with the pandemic’s effects on the cost of living in Los Angeles County.

Sunset over downtown.

Uladzik Kryhin // Shutterstock

#12. San Jose, California

– Estimated mortgage payment: $4,700
– Top affordable destination: San Francisco, California ($4,200 estimated mortgage payment)
– Monthly savings: $500

California home prices may feel like a totally different ball game for much of the country, but high-earning San Jose homeowners are cashing in and moving into San Francisco, which is nearly equally as expensive. San Francisco has experienced slower housing growth than comparable cities—including Austin, Texas, and Seattle—over the past decade due to permitting fewer new builds, according to a San Francisco Chronicle analysis published in 2022.

Arial view cityscape and mountains.

Nate Hovee // Shutterstock

#11. Phoenix

– Estimated mortgage payment: $2,400
– Top affordable destination: Prescott Valley, Arizona ($2,200 estimated mortgage payment)
– Monthly savings: $200

Phoenicians are trading their valley for more mountainous landscapes about 1.5 hours north. Prescott Valley has a proud Western ethos that sees more winter weather than Phoenix. Phoenix housing costs saw one of the largest jumps nationally in recent years, fueled partly by deep-pocketed investors who bought starter properties to make into rental units over the pandemic.

Aerial view metro and highways.

Brett Barnhill // Shutterstock

#10. Atlanta

– Estimated mortgage payment: $2,100
– Top affordable destination: Gainesville, Georgia ($2,000 estimated mortgage payment)
– Monthly savings: $100

Gainesville is a hub for poultry farming and, according to the 2020 census, home to 42,000 people, making it just a fraction of the size of nearby Atlanta, which boasts a population of nearly half a million. A shortage of home inventory in Atlanta is suppressing the market there and continuing to put upward pressure on home values.

Aerial view of cityscape and highways.

kintermedia // Shutterstock

#9. Dallas

– Estimated mortgage payment: $2,300
– Top affordable destination: Houston, Texas ($1,900 estimated mortgage payment)
– Monthly savings: $400

Houston, we have a problem—those hoity-toity Dallasites are being priced out of Dallas-Fort Worth and want lower costs of living. And they may be finding it in sprawling Houston, another of the most populous metro areas in the entire country. Houston offers a low cost of living to the DFW metro, and builders in the region are actively adding home inventory that could help bring prices down in the near future.

Downtown park and skyline with mountains in background.

Studio 1One // Shutterstock

#8. Denver

– Estimated mortgage payment: $2,900
– Top affordable destination: Greeley, Colorado ($2,600 estimated mortgage payment)
– Monthly savings: $300

In Denver, homebuyers are looking to Greeley, home of the University of Northern Colorado, to reclaim a few hundred dollars of their housing costs each month. Home costs in the Denver metro have skyrocketed due to a shortage of inventory in recent years—much like the rest of the country.

Elevated view of Seattle Space Needle and downtown.

kan_khampanya // Shutterstock

#7. Seattle

– Estimated mortgage payment: $3,400
– Top affordable destination: Phoenix, Arizona ($2,400 estimated mortgage payment)
– Monthly savings: $1,000

Seattleites are fleeing Big Tech’s backyard in the Pacific Northwest for dry and sunny Phoenix. And even putting Seattle housing costs aside, it’s no wonder—a recent regional economic study found the cost of just about everything in Seattle is more expensive than the U.S. average.

Skyline with palm trees.

Sean Pavone // Shutterstock

#6. Miami

– Estimated mortgage payment: $2,200
– Top affordable destination: Port St. Lucie, Florida ($2,000 estimated mortgage payment)
– Monthly savings: $200

Port St. Lucie has experienced massive population growth in recent years, now ranking just behind major cities like Miami, Tampa, and Orlando. In the face of that growth, the city is currently trying to rediscover its identity and what sets it apart amid a throng of Florida population centers with world-renowned tourist-driven economies.

Skyline with Charles River.

lunamarina // Shutterstock

#5. Boston

– Estimated mortgage payment: $3,000
– Top affordable destination: Worcester, Massachusetts ($2,100 estimated mortgage payment)
– Monthly savings: $900

Massachusetts homebuyers pay the fifth-highest down payments in the country on average, and the state is dealing with its own shortage of housing inventory—especially the kind that middle- and low-income residents can afford. Worcester, which has seen its population grow by roughly 21,000 over the last decade, is the second most populous city in the state and is located just west of Boston.

Financial district skyline.

Pete Niesen // Shutterstock

#4. San Francisco

– Estimated mortgage payment: $4,200
– Top affordable destination: Sacramento, California ($3,000 estimated mortgage payment)
– Monthly savings: $1,200

Like many other business centers, San Francisco, the gateway to the Pacific, is currently undergoing a post-pandemic shift in culture as offices sit vacant. Retailers and other businesses have begun to exit the city, citing a rise in shoplifting. Homebuyers are finding a booming arts scene, a wide array of festivals, and lower housing costs in nearby Sacramento.

Pennsylvania Avenue and US Capitol.

Orhan Cam // Shutterstock

#3. Washington DC

– Estimated mortgage payment: $2,700
– Top affordable destination: Baltimore, Maryland ($1,900 estimated mortgage payment)
– Monthly savings: $800

Baltimore’s median home prices dropped for the first time in years this spring, and the city has lost residents in recent years. The downtown has also been plagued by blight due to historic disinvestment in Black communities that have inhabited its characteristic rowhomes. But the market is offering Washington D.C. residents, who pay among the most in the country for housing, the opportunity to trade down their housing costs.

Aerial view downtown at sunset.

TierneyMJ // Shutterstock

#2. Los Angeles

– Estimated mortgage payment: $3,800
– Top affordable destination: Riverside, California ($2,900 estimated mortgage payment)
– Monthly savings: $900

Like those in San Diego, Los Angelenos continue to be swayed by the promise of an easier cost of living in the Inland Empire, which comprises Riverside and San Bernardino. Riverside, in particular, is where children can attend above-average schools compared with the rest of the state, and most residents there can afford to own their homes, according to Niche.

Elevated Manhattan cityscape.

Thiago Leite // Shutterstock

#1. New York

– Estimated mortgage payment: $2,900
– Top affordable destination: Philadelphia, Pennsylvania ($1,900 estimated mortgage payment)
– Monthly savings: $1,000

One of the greatest towns for professional sports fans, Philadelphia is pulling the attention of New York homebuyers seeking to lower their monthly mortgage payments. Philly offers a reprieve for a buyer who could drop $1.5 million for property in the New York City borough of Staten Island, even if it still has relatively high housing prices.

Data reporting by Elena Cox. Story editing by Jeff Inglis. Copy editing by Andrew Mangan. Photo selection by Elizabeth Ciano.

This story originally appeared on American Home Shield and was produced and
distributed in partnership with Stacker Studio.

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Cashiers vs. digital ordering: What do people want, and at what cost?

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Task Group summarized the rise in digital ordering over the past couple of years, its acceptance among customers, and its cost.
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You walk into a fast-food restaurant on your lunch break. You don’t see a cashier but instead a self-service kiosk, a technology that is becoming the new norm in eateries across the country. The kiosks usually offer customers a menu to scroll through and pictures of meals and specials with prompts to select their food and submit their payment in one place.

Self-service kiosks are big business. In fact, the market for self-service products is expected to grow from a $40.3 billion market value in 2022 to $63 billion by 2027, according to a report from BCC Research. Consumers do have mixed opinions about the kiosks, but about 3 out of 5 surveyed consumers reported that they were likely to use self-service kiosks, according to the National Restaurant Association. The technology, while expensive, can boost businesses’ bottom lines in the long run.

Task Group summarized the rise in digital ordering over the past couple of years, its acceptance among customers, and a cost analysis of adopting the technology.

Self-service kiosks—digital machines or display booths—are generally placed in high-traffic areas. They can be used for different reasons, including navigating a store or promoting a product. Interactive self-service kiosks in particular are meant for consumers to place orders with little to no assistance from employees.

The idea of kiosks isn’t new. The concept of self-service was first introduced in the 1880s when the first types of kiosks appeared as vending machines selling items like gum and postcards. In the present age of technology, the trend of self-service has only grown. Restaurants such as McDonald’s and Starbucks have already tried out cashierless technology.

From a business perspective, the kiosks offer a huge upside. While many employers are looking for workers, they’re having a hard time finding staff. In the midst of the COVID-19 pandemic, employers struggled with a severe employee shortage. Since then, the problem has continued. In 2022, the National Restaurant Association reported that 65% of restaurant operators didn’t have enough workers on staff to meet consumer demand. With labor shortages running rampant, cashierless technology could help restaurants fill in for the lack of human employees.

The initial investment for the kiosks can be high. The general cost per kiosk is difficult to quantify, with one manufacturer estimating a range of $1,500 to $20,000 per station. However, with the use of kiosks, restaurants may not need as many cashiers or front-end employees, instead reallocating workers’ time to other tasks.

In May 2022, the hourly mean wage for cashiers who worked in restaurants and other eating establishments was $12.99, according to the Bureau of Labor Statistics. Kiosks could cost less money than a cashier in the long run.

But how do the customers themselves feel about the growing trend? According to a Deloitte survey, 62% of respondents report that they were “somewhat likely” to order from a cashierless restaurant if given the chance to do so. The same survey reported that only 19% of respondents had experience with a cashierless restaurant.

What would it mean for society if restaurants did decide to go completely cashierless? Well, millions of positions would likely no longer be necessary. One report suggests 82% of restaurant positions could be replaced by robots, a prospect making automation appealing to owners who can’t find staff to hire.

Due to the ongoing labor shortage, employers have tried raising employee wages. Papa John’s, Texas Roadhouse, and Chipotle were among the restaurant companies that increased employee pay or offered bonuses in an attempt to hire and retain more workers. Meanwhile, some companies have decided to use technology to perform those jobs instead, so that they wouldn’t have to put effort into hiring or focus their existing staff on other roles.

Story editing by Ashleigh Graf and Jeff Inglis. Copy editing by Tim Bruns.

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Is real estate actually a good investment?

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Wealth Enhancement Group analyzed data from academic research, Standard and Poor's, and Nareit to compare real estate to stocks as investments.
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It’s well-documented that the surest, and often best, return on investments comes from playing the long game. But between stocks and real estate, which is the stronger bet?

To find out, financial planning firm Wealth Enhancement Group analyzed data from academic research, Standard and Poor’s, and Nareit to see how real estate compares to stocks as an investment.

Data going back to 1870 shows the well-established power of real estate as a powerful “long-run investment.” From 1870-2015, and after adjusting for inflation, real estate produced an average annual return of 7.05%, compared to 6.89% for equities. These findings, published in the 2019 issue of The Quarterly Journal of Economics, illustrate that stocks can deviate as much as 22% from their average, while housing only spreads out 10%. That’s because despite having comparable returns, stocks are inherently more volatile due to following the whims of the business cycle.

Real estate has inherent benefits, from unlocking cash flow and offering tax breaks to building equity and protecting investors from inflation. Investments here also help to diversify a portfolio, whether via physical properties or a real estate investment trust. Investors can track markets with standard resources that include the S&P CoreLogic Case-Shiller Home Price Indices, which tracks residential real estate prices; the Nareit U.S. Real Estate Index, which gathers data on the real estate investment trust, or REIT, industry; and the S&P 500, which tracks the stocks of 500 of the largest companies in the U.S.

High interest rates and a competitive market dampened the flurry of real-estate investments made in the last four years. The rise in interest rates equates to a bigger borrowing cost for investors, which can spell big reductions in profit margins. That, combined with the risk of high vacancies, difficult tenants, or hidden structural problems, can make real estate investing a less attractive option—especially for first-time investors.

Keep reading to learn more about whether real estate is a good investment today and how it stacks up against the stock market.


A line chart showing returns in the S&P 500, REITs, and US housing. $100 invested in the S&P 500 at the start of 1990 would be worth around $2,700 today if you reinvested the dividends.

Wealth Enhancement Group

Stocks and housing have both done well

REITs can offer investors the stability of real estate returns without bidding wars or hefty down payments. A hybrid model of stocks and real estate, REITs allow the average person to invest in businesses that finance or own income-generating properties.

REITs delivered slightly better returns than the S&P 500 over the past 20-, 25-, and 50-year blocks. However, in the short term—the last 10 years, for instance—stocks outperformed REITs with a 12% return versus 9.5%, according to data compiled by The Motley Fool investor publication.

Whether a new normal is emerging that stocks will continue to offer higher REITs remains to be seen.

This year, the S&P 500 reached an all-time high, courtesy of investor enthusiasm in speculative tech such as artificial intelligence. However, just seven tech companies, dubbed “The Magnificent 7,” are responsible for an outsized amount of the S&P’s returns last year, creating worry that there may be a tech bubble.

While indexes keep a pulse on investment performance, they don’t always tell the whole story. The Case-Shiller Index only measures housing prices, for example, which leaves out rental income (profit) or maintenance costs (loss) when calculating the return on residential real estate investment.

A chart showing the annual returns to real estate, stocks, bonds, and bills in 16 major countries between 1870 and 2015.

Wealth Enhancement Group

Housing returns have been strong globally too

Like its American peers, the global real estate market in industrialized nations offers comparable returns to the international stock market.

Over the long term, returns on stocks in industrialized nations is 7%, including dividends, and 7.2% in global real estate, including rental income some investors receive from properties. Investing internationally may have more risk for American buyers, who are less likely to know local rules and regulations in foreign countries; however, global markets may offer opportunities for a higher return. For instance, Portugal’s real estate market is booming due to international visitors deciding to move there for a better quality of life. Portugal’s housing offers a 6.3% return in the long term, versus only 4.3% for its stock market.

For those with deep enough pockets to stay in, investing in housing will almost always bear out as long as the buyer has enough equity to manage unforeseen expenses and wait out vacancies or slumps in the market. Real estate promises to appreciate over the long term, offers an opportunity to collect rent for income, and allows investors to leverage borrowed capital to increase additional returns on investment.

Above all, though, the diversification of assets is the surest way to guarantee a strong return on investments. Spreading investments across different assets increases potential returns and mitigates risk.

Story editing by Nicole Caldwell. Copy editing by Paris Close. Photo selection by Lacy Kerrick.

This story originally appeared on Wealth Enhancement Group and was produced and
distributed in partnership with Stacker Studio.

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5 tech advancements sports venues have added since your last event

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Uniqode compiled a list of technologies adopted by stadiums, arenas, and other major sporting venues in the past few years.
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In today’s digital climate, consuming sports has never been easier. Thanks to a plethora of streaming sites, alternative broadcasts, and advancements to home entertainment systems, the average fan has myriad options to watch and learn about their favorite teams at the touch of a button—all without ever having to leave the couch.

As a result, more and more sports venues have committed to improving and modernizing their facilities and fan experiences to compete with at-home audiences. Consider using mobile ticketing and parking passes, self-service kiosks for entry and ordering food, enhanced video boards, and jumbotrons that supply data analytics and high-definition replays. These innovations and upgrades are meant to draw more revenue and attract various sponsored partners. They also deliver unique and convenient in-person experiences that rival and outmatch traditional ways of enjoying games.

In Los Angeles, the Rams and Chargers’ SoFi Stadium has become the gold standard for football venues. It’s an architectural wonder with closer views, enhanced hospitality, and a translucent roof that cools the stadium’s internal temperature. 

The Texas Rangers’ ballpark, Globe Life Field, added field-level suites and lounges that resemble the look and feel of a sports bar. Meanwhile, the Los Angeles Clippers are building a new arena (in addition to retail space, team offices, and an outdoor public plaza) that will seat 18,000 people and feature a fan section called The Wall, which will regulate attire and rooting interest.

It’s no longer acceptable to operate with old-school facilities and technology. Just look at Commanders Field (formerly FedExField), home of the Washington Commanders, which has faced criticism for its faulty barriers, leaking ceilings, poor food options, and long lines. Understandably, the team has been attempting to find a new location to build a state-of-the-art stadium and keep up with the demand for high-end amenities.

As more organizations audit their stadiums and arenas and keep up with technological innovations, Uniqode compiled a list of the latest tech advancements to coax—and keep—fans inside venues.


A person using the new walk out technology with a palm scan.

Jeff Gritchen/MediaNews Group/Orange County Register // Getty Images

Just Walk Out technology

After successfully installing its first cashierless grocery store in 2020, Amazon has continued to put its tracking technology into practice.

In 2023, the Seahawks incorporated Just Walk Out technology at various merchandise stores throughout Lumen Field, allowing fans to purchase items with a swipe and scan of their palms.

The radio-frequency identification system, which involves overhead cameras and computer vision, is a substitute for cashiers and eliminates long lines. 

RFID is now found in a handful of stadiums and arenas nationwide. These stores have already curbed checkout wait times, eliminated theft, and freed up workers to assist shoppers, according to Jon Jenkins, vice president of Just Walk Out tech.

A fan presenting a digital ticket at a kiosk.

Billie Weiss/Boston Red Sox // Getty Images

Self-serve kiosks

In the same vein as Amazon’s self-scanning technology, self-serve kiosks have become a more integrated part of professional stadiums and arenas over the last few years. Some of these function as top-tier vending machines with canned beers and nonalcoholic drinks, shuffling lines quicker with virtual bartenders capable of spinning cocktails and mixed drinks.

The kiosks extend past beverages, as many college and professional venues have started using them to scan printed and digital tickets for more efficient entrance. It’s an effort to cut down lines and limit the more tedious aspects of in-person attendance, and it’s led various competing kiosk brands to provide their specific conveniences.

A family eating food in a stadium.

Kyle Rivas // Getty Images

Mobile ordering

Is there anything worse than navigating the concourse for food and alcohol and subsequently missing a go-ahead home run, clutch double play, or diving catch?

Within the last few years, more stadiums have eliminated those worries thanks to contactless mobile ordering. Fans can select food and drink items online on their phones to be delivered right to their seats. Nearly half of consumers said mobile app ordering would influence them to make more restaurant purchases, according to a 2020 study at PYMNTS. Another study showed a 22% increase in order size.

Many venues, including Yankee Stadium, have taken notice and now offer personalized deliveries in certain sections and established mobile order pick-up zones throughout the ballpark.

A fan walking past a QR code sign in a seating area.

Darrian Traynor // Getty Images

QR codes at seats

Need to remember a player’s name? Want to look up an opponent’s statistics at halftime? The team at Digital Seat Media has you covered.

Thus far, the company has added seat tags to more than 50 venues—including two NFL stadiums—with QR codes to promote more engagement with the product on the field.  After scanning the code, fans can access augmented reality features, look up rosters and scores, participate in sponsorship integrations, and answer fan polls on the mobile platform.

Analysts introducing AI technology at a sports conference.

Boris Streubel/Getty Images for DFL // Getty Images

Real-time data analytics and generative AI

As more venues look to reinvigorate the in-stadium experience, some have started using generative artificial intelligence and real-time data analytics.  Though not used widely yet, generative AI tools can create new content—text, imagery, or music—in conjunction with the game, providing updates, instant replays, and location-based dining suggestions

Last year, the Masters golf tournament even began including AI score projections in its mobile app. Real-time data is streamlining various stadium pitfalls, allowing operation managers to monitor staffing issues at busy food spots, adjust parking flows, and alert custodians to dirty or damaged bathrooms. The data also helps with security measures. Open up an app at a venue like the Honda Center in Anaheim, California, and report safety issues or belligerent fans to help better target disruptions and preserve an enjoyable experience.

Story editing by Nicole Caldwell. Copy editing by Paris Close. Photo selection by Lacy Kerrick.

This story originally appeared on Uniqode and was produced and
distributed in partnership with Stacker Studio.

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