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States with the most venture capital investments into woman-led startups

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Propel(x) ranked the top 15 states with the most venture capital investments in women-founded/co-founded startups using data from PitchBook.   
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States with the most venture capital investments in women-led startups

Venture funding in the U.S. reached a record $332.8 billion in 2021, according to the National Venture Capital Association; however, only 2.4% of VC funding went to companies founded by women.

Propel(x) ranked the top 15 states with the most venture capital investments in women-founded or co-founded startups using data from PitchBook. States were ranked based on the total amount of VC funding that went to startups founded by at least one woman since 2018. Additional data points include the total number of VC deals made with startups founded by at least one woman, the percentage of those deals made with startups founded solely by women, and the percentage founded by both men and women.

A quarter of VC deals with startups led by women founders since 2018 went to startups founded solely by women. The other 75% were co-founded by men and women.

Venture capital funding is raised when a startup with growth potential asks investors, investment banks, or VC firms for capital in exchange for equity in the company. As most venture capitalists—those who agree to invest in a company—are men, women founders often face unconscious (or even conscious) biases. 

Fredericksburg, Virginia aerial view at sunset.

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#15. Virginia

– VC funding for women-led startups since 2018: $958 million
– Number of deals with women-led startups since 2018: 200
— Share of female and male co-founders: 74.5%
— Share of women-only founders: 25.5%

In 2021, Virginia ranked 14th nationally for the value of venture capital invested in the state. With $2.57 billion in total VC investment, Virginia follows the national trend of investor interest in the software industry. Crunchbase reports 692 women-founded companies with headquarters in Virginia. The state is home to STEAM and cybersecurity education company Chrysallis.AI, which is woman- and disabled-veteran-owned. It’s also the location of the headquarters of Lynk—a company that provides universal mobile broadband via satellites.

Annapolis, Maryland aerial view of buildings and water.

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#14. Maryland

– VC funding for women-led startups since 2018: $969 million
– Number of deals with women-led startups since 2018: 191
— Share of female and male co-founders: 75.4%
— Share of women-only founders: 24.6%

There are currently 540 women-founded Maryland-based startups listed on Crunchbase. In the second quarter of 2022, the state bucked the national trend of decreasing VC deals and more than doubled funding for companies in the state. Maryland ranked 16th nationally in total VC funding in 2021, with startups acquiring $2.24 billion in VC funding. Sindano Health is a Software as a Service (SaaS) app focused on LGBT mental health founded by Diversity Equity and Inclusion expert Tara Marshall-Hill. Simpli, with a majority female staff, creates workplace experience apps for companies and landlords.

Minneapolis downtown skyline and bridge in front of pink clouds.

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#13. Minnesota

– VC funding for women-led startups since 2018: $1.0 billion
– Number of deals with women-led startups since 2018: 154
— Share of female and male co-founders: 68.2%
— Share of women-only founders: 31.8%

Minnesota venture capitalists tend to focus on early-stage companies, and firms like Matchstick Ventures in Minneapolis invest between $500,000 and $1.5 million in startups. Minnesota companies raised $928 million in the first half of 2022, with a noticeable slowdown in deals between April and June. There are 400 women-founded companies in the state ranging from Vanessa Drews’ sweet Cheesecake Funk to haircare company Odele. Support for women business owners in the Land of 10,000 Lakes includes the Women Entrepreneurs of Minnesota. VC firms like the Sofia Fund prioritize women-led companies for angel investing.

Hilly streets and historic buildings leading down to the water in Greenwich, Connecticut.

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#12. Connecticut

– VC funding for women-led startups since 2018: $1.1 billion
– Number of deals with women-led startups since 2018: 136
— Share of female and male co-founders: 64.7%
— Share of women-only founders: 35.3%

Connecticut is the only state on this list with more than one-third of its female co-founder deals completed with startups founded solely by women. Connecticut is one of nine states the Treasury Department approved for the State Small Business Credit Initiative. The state is slated to receive $119.4 million to launch two new venture capital funds: one supporting entrepreneurs from “underserved and diverse backgrounds,” and a clean energy fund. Successful women-owned businesses in Connecticut include fintech company WealthConductor.

The state government offers education and funding opportunities for female entrepreneurs, and First Lady Annie Lamont co-founded a company called Tidal River to invest in women-founded companies.

Chicago, Illinois downtown skyline with water in the background and a green park in the foreground

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#10. Illinois

– VC funding for women-led startups since 2018: $1.7 billion
– Number of deals with women-led startups since 2018: 371
— Share of female and male co-founders: 72.8%
— Share of women-only founders: 27.2%

PursePower lists nearly 46,000 women-owned businesses in Illinois. In Chicago, a third of roles at VC firms were also held by women in 2021, according to data from Chicago:Blend. One woman-founded firm, Chingona Ventures, focuses on startups founded by women and minorities that often get passed over by traditional VC firms. Entrepreneur found that as of 2020, Genevieve Thiers has received more funding than any other woman founder. The Sittercity founder has secured $48.1 million in investments.

Downtown Charlotte, North Carolina buildings and rows of trees on a sunny day.

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#10. North Carolina

– VC funding for women-led startups since 2018: $1.7 billion
– Number of deals with women-led startups since 2018: 242
— Share of female and male co-founders: 74.4%
— Share of women-only founders: 25.6%

Nearly 70% of the $3.6 million in VC funds raised in North Carolina in 2021 went to two firms. WRAL TechWire reports that while the general trend is for VCs to hold more capital in reserve, it’s a good time for early-stage startups in North Carolina to raise capital. The University of North Carolina created a toolkit for women- and minority-led businesses seeking funding. The North Carolina Women Business Owners Hall of Fame was launched in 2018 to honor female entrepreneurs across the state. Last year’s inductees included a trucking CEO, an enterprising women’s magazine founder, and a construction company founder.

Aerial panorama of Allentown, Pennsylvania skyline with trees and hills in the distance.

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#9. Pennsylvania

– VC funding for women-led startups since 2018: $2.0 billion
– Number of deals with women-led startups since 2018: 336
— Share of female and male co-founders: 70.8%
— Share of women-only founders: 29.2%

Pennsylvania is one of nine states receiving small business funding through the State Small Business Credit Initiative. The $267.8 million will be spent on small business loans, underserved VC firms, and early-stage tech investment in the Keystone State. The Pennsylvania Small Business Development Center offers no-cost consulting and business training to entrepreneurs across 15 centers. The state government also provides a Small Diverse Businesses program to help minority and women-owned businesses compete for government contracts. Women-owned businesses in Pennsylvania include medical technology, media, home healthcare, and real estate companies.

A small town along the Delaware River in New Jersey.

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#8. New Jersey

– VC funding for women-led startups since 2018: $2.4 billion
– Number of deals with women-led startups since 2018: 178
— Share of female and male co-founders: 79.8%
— Share of women-only founders: 20.2%

The recently launched New Jersey Innovation Evergreen Fund (NJIEF) is an attempt to funnel even more money into startups in the state through a public-private partnership. New Jersey companies secured $5.5 billion in 219 VC deals in 2021. The NJIEF was created to “address New Jersey’s shortfalls in venture capital funding and create the conditions necessary for entrepreneurs to succeed.” One standout woman-founded company is Kimberly Noonan’s WindMIL, which raised $32.5 million in Series B funding in 2018.

Sarasota, Florida buildings surrounded by turquoise water.

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#7. Florida

– VC funding for women-led startups since 2018: $2.5 billion
– Number of deals with women-led startups since 2018: 398
— Share of female and male co-founders: 74.9%
— Share of women-only founders: 25.1%

With its lack of state income tax and year-round warm weather, Florida is emerging as a business and tech hub. VC firm Andreessen Horowitz recently opened a new office in Miami Beach. Florida has also emerged as a hub for cryptocurrency businesses and hosts the Florida Bitcoin and Blockchain summit. Medical technology is another growing industry. Amy Tseng’s TissueTech, which specializes in regenerative tissue therapies, has raised $110 million in VC funding.

Colorful buildings in downtown Denver, Colorado with mountains in the distance.

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#6. Colorado

– VC funding for women-led startups since 2018: $2.9 billion
– Number of deals with women-led startups since 2018: 449
— Share of female and male co-founders: 75.5%
— Share of women-only founders: 24.5%

At 10.39%, Colorado has the highest percentage of women-owned businesses in the U.S., according to a 2022 analysis from banking platform NorthOne. It also has the highest percentage (2.37%) of women who own their own incorporated businesses. Colorado companies, ranging from biotech firm Biodesix to software company Palantir, brought in $6.8 billion overall in VC funding in 2021. In the past decade, Denver’s population has grown 19% as business opportunities have increased.

Seattle, Washington skyline with Mount Ranier in the background.

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#5. Washington

– VC funding for women-led startups since 2018: $4.0 billion
– Number of deals with women-led startups since 2018: 556
— Share of female and male co-founders: 77.0%
— Share of women-only founders: 23.0%

Over the last five years, women-led startups in Washington received $481 million in venture capital funding. While 29.9% of businesses in the state are led by a woman, none of Washington’s unicorns (companies valued at over $1 billion) are women-led. The Seattle area has long been considered a tech hub—it’s home to giants such as Microsoft and Amazon. Women-founded companies based in Washington include Skilljar, Unearth Technologies, and Dolly.

Green parks and river in front of downtown Austin, Texas.

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#4. Texas

– VC funding for women-led startups since 2018: $5.6 billion
– Number of deals with women-led startups since 2018: 672
— Share of female and male co-founders: 76.0%
— Share of women-only founders: 24.0%

Texas has a very high startup survival rate of nearly 80%. NorthOne bank ranked Texas as one of the top states for women entrepreneurs and reported that the Lone Star state has 1.4 million women-owned businesses. One of those is Pandata Tech, which was co-founded in 2016 by ​​Jessica Reitmeier and specializes in solutions for processing high volumes of time-sensitive data. The company received a $100,000 grant in May 2022 to participate in a National Geospatial-Intelligence Agency program to explore solutions for cybersecurity risks.

Downtown Boston, Massachusetts on the water.

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#3. Massachusetts

– VC funding for women-led startups since 2018: $19.6 billion
– Number of deals with women-led startups since 2018: 1,067
— Share of female and male co-founders: 83.0%
— Share of women-only founders: 17.0%

Home to Harvard and MIT, the Boston area has become an innovation hub and home to many startups. Women-owned businesses in Massachusetts earn more on average than in any other state at $97,000 per year. Massachusetts is home to startups in the education, biotech, and culinary industries. Co-founder Stefania Mallett expects her company, EzCater, to go public in 2023 after pivoting to serving essential workers during pandemic lockdowns.

Dense buildings in New York, New York.

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#2. New York

– VC funding for women-led startups since 2018: $21.5 billion
– Number of deals with women-led startups since 2018: 2,366
— Share of female and male co-founders: 68.8%
— Share of women-only founders: 31.2%

Even with the high taxes, high cost of real estate, and fierce competition, New York City is still home to more company headquarters than any other American city. The New York City Economic Development Corporation partnered with VCs to start the WE Venture fund for seed and Series A funding to women- and minority-owned enterprises. One WE Venture recipient, Jessica Sobhraj, co-founded Cosynd, a copyright-filing app company. Alfred (personal assistance for renters) and Adafruit (electronics manufacturing) are two other industry disruptors led by women in New York.

Silicon Valley buildings in California.

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#1. California

– VC funding for women-led startups since 2018: $69.3 billion
– Number of deals with women-led startups since 2018: 5,091
— Share of female and male co-founders: 77.0%
— Share of women-only founders: 23.0%

California has the most women-led businesses in the country. According to the Census, California had 149,927 women-owned companies which employed more than 1.3 million people in 2018. San Francisco-based MycoWorks makes vegan leather from fungus and was co-founded by Sofia Wang. The company raised $125 million in Series C funding in January, which is being used to open a production plant in South Carolina. Other women-founded companies in the state include Jessica Alba’s The Honest Company and Therese Tucker’s BlackLine.

This story originally appeared on Propel(x) and was produced and
distributed in partnership with Stacker Studio.

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Cashiers vs. digital ordering: What do people want, and at what cost?

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Task Group summarized the rise in digital ordering over the past couple of years, its acceptance among customers, and its cost.
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You walk into a fast-food restaurant on your lunch break. You don’t see a cashier but instead a self-service kiosk, a technology that is becoming the new norm in eateries across the country. The kiosks usually offer customers a menu to scroll through and pictures of meals and specials with prompts to select their food and submit their payment in one place.

Self-service kiosks are big business. In fact, the market for self-service products is expected to grow from a $40.3 billion market value in 2022 to $63 billion by 2027, according to a report from BCC Research. Consumers do have mixed opinions about the kiosks, but about 3 out of 5 surveyed consumers reported that they were likely to use self-service kiosks, according to the National Restaurant Association. The technology, while expensive, can boost businesses’ bottom lines in the long run.

Task Group summarized the rise in digital ordering over the past couple of years, its acceptance among customers, and a cost analysis of adopting the technology.

Self-service kiosks—digital machines or display booths—are generally placed in high-traffic areas. They can be used for different reasons, including navigating a store or promoting a product. Interactive self-service kiosks in particular are meant for consumers to place orders with little to no assistance from employees.

The idea of kiosks isn’t new. The concept of self-service was first introduced in the 1880s when the first types of kiosks appeared as vending machines selling items like gum and postcards. In the present age of technology, the trend of self-service has only grown. Restaurants such as McDonald’s and Starbucks have already tried out cashierless technology.

From a business perspective, the kiosks offer a huge upside. While many employers are looking for workers, they’re having a hard time finding staff. In the midst of the COVID-19 pandemic, employers struggled with a severe employee shortage. Since then, the problem has continued. In 2022, the National Restaurant Association reported that 65% of restaurant operators didn’t have enough workers on staff to meet consumer demand. With labor shortages running rampant, cashierless technology could help restaurants fill in for the lack of human employees.

The initial investment for the kiosks can be high. The general cost per kiosk is difficult to quantify, with one manufacturer estimating a range of $1,500 to $20,000 per station. However, with the use of kiosks, restaurants may not need as many cashiers or front-end employees, instead reallocating workers’ time to other tasks.

In May 2022, the hourly mean wage for cashiers who worked in restaurants and other eating establishments was $12.99, according to the Bureau of Labor Statistics. Kiosks could cost less money than a cashier in the long run.

But how do the customers themselves feel about the growing trend? According to a Deloitte survey, 62% of respondents report that they were “somewhat likely” to order from a cashierless restaurant if given the chance to do so. The same survey reported that only 19% of respondents had experience with a cashierless restaurant.

What would it mean for society if restaurants did decide to go completely cashierless? Well, millions of positions would likely no longer be necessary. One report suggests 82% of restaurant positions could be replaced by robots, a prospect making automation appealing to owners who can’t find staff to hire.

Due to the ongoing labor shortage, employers have tried raising employee wages. Papa John’s, Texas Roadhouse, and Chipotle were among the restaurant companies that increased employee pay or offered bonuses in an attempt to hire and retain more workers. Meanwhile, some companies have decided to use technology to perform those jobs instead, so that they wouldn’t have to put effort into hiring or focus their existing staff on other roles.

Story editing by Ashleigh Graf and Jeff Inglis. Copy editing by Tim Bruns.

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Is real estate actually a good investment?

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Wealth Enhancement Group analyzed data from academic research, Standard and Poor's, and Nareit to compare real estate to stocks as investments.
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It’s well-documented that the surest, and often best, return on investments comes from playing the long game. But between stocks and real estate, which is the stronger bet?

To find out, financial planning firm Wealth Enhancement Group analyzed data from academic research, Standard and Poor’s, and Nareit to see how real estate compares to stocks as an investment.

Data going back to 1870 shows the well-established power of real estate as a powerful “long-run investment.” From 1870-2015, and after adjusting for inflation, real estate produced an average annual return of 7.05%, compared to 6.89% for equities. These findings, published in the 2019 issue of The Quarterly Journal of Economics, illustrate that stocks can deviate as much as 22% from their average, while housing only spreads out 10%. That’s because despite having comparable returns, stocks are inherently more volatile due to following the whims of the business cycle.

Real estate has inherent benefits, from unlocking cash flow and offering tax breaks to building equity and protecting investors from inflation. Investments here also help to diversify a portfolio, whether via physical properties or a real estate investment trust. Investors can track markets with standard resources that include the S&P CoreLogic Case-Shiller Home Price Indices, which tracks residential real estate prices; the Nareit U.S. Real Estate Index, which gathers data on the real estate investment trust, or REIT, industry; and the S&P 500, which tracks the stocks of 500 of the largest companies in the U.S.

High interest rates and a competitive market dampened the flurry of real-estate investments made in the last four years. The rise in interest rates equates to a bigger borrowing cost for investors, which can spell big reductions in profit margins. That, combined with the risk of high vacancies, difficult tenants, or hidden structural problems, can make real estate investing a less attractive option—especially for first-time investors.

Keep reading to learn more about whether real estate is a good investment today and how it stacks up against the stock market.


A line chart showing returns in the S&P 500, REITs, and US housing. $100 invested in the S&P 500 at the start of 1990 would be worth around $2,700 today if you reinvested the dividends.

Wealth Enhancement Group

Stocks and housing have both done well

REITs can offer investors the stability of real estate returns without bidding wars or hefty down payments. A hybrid model of stocks and real estate, REITs allow the average person to invest in businesses that finance or own income-generating properties.

REITs delivered slightly better returns than the S&P 500 over the past 20-, 25-, and 50-year blocks. However, in the short term—the last 10 years, for instance—stocks outperformed REITs with a 12% return versus 9.5%, according to data compiled by The Motley Fool investor publication.

Whether a new normal is emerging that stocks will continue to offer higher REITs remains to be seen.

This year, the S&P 500 reached an all-time high, courtesy of investor enthusiasm in speculative tech such as artificial intelligence. However, just seven tech companies, dubbed “The Magnificent 7,” are responsible for an outsized amount of the S&P’s returns last year, creating worry that there may be a tech bubble.

While indexes keep a pulse on investment performance, they don’t always tell the whole story. The Case-Shiller Index only measures housing prices, for example, which leaves out rental income (profit) or maintenance costs (loss) when calculating the return on residential real estate investment.

A chart showing the annual returns to real estate, stocks, bonds, and bills in 16 major countries between 1870 and 2015.

Wealth Enhancement Group

Housing returns have been strong globally too

Like its American peers, the global real estate market in industrialized nations offers comparable returns to the international stock market.

Over the long term, returns on stocks in industrialized nations is 7%, including dividends, and 7.2% in global real estate, including rental income some investors receive from properties. Investing internationally may have more risk for American buyers, who are less likely to know local rules and regulations in foreign countries; however, global markets may offer opportunities for a higher return. For instance, Portugal’s real estate market is booming due to international visitors deciding to move there for a better quality of life. Portugal’s housing offers a 6.3% return in the long term, versus only 4.3% for its stock market.

For those with deep enough pockets to stay in, investing in housing will almost always bear out as long as the buyer has enough equity to manage unforeseen expenses and wait out vacancies or slumps in the market. Real estate promises to appreciate over the long term, offers an opportunity to collect rent for income, and allows investors to leverage borrowed capital to increase additional returns on investment.

Above all, though, the diversification of assets is the surest way to guarantee a strong return on investments. Spreading investments across different assets increases potential returns and mitigates risk.

Story editing by Nicole Caldwell. Copy editing by Paris Close. Photo selection by Lacy Kerrick.

This story originally appeared on Wealth Enhancement Group and was produced and
distributed in partnership with Stacker Studio.

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5 tech advancements sports venues have added since your last event

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Uniqode compiled a list of technologies adopted by stadiums, arenas, and other major sporting venues in the past few years.
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In today’s digital climate, consuming sports has never been easier. Thanks to a plethora of streaming sites, alternative broadcasts, and advancements to home entertainment systems, the average fan has myriad options to watch and learn about their favorite teams at the touch of a button—all without ever having to leave the couch.

As a result, more and more sports venues have committed to improving and modernizing their facilities and fan experiences to compete with at-home audiences. Consider using mobile ticketing and parking passes, self-service kiosks for entry and ordering food, enhanced video boards, and jumbotrons that supply data analytics and high-definition replays. These innovations and upgrades are meant to draw more revenue and attract various sponsored partners. They also deliver unique and convenient in-person experiences that rival and outmatch traditional ways of enjoying games.

In Los Angeles, the Rams and Chargers’ SoFi Stadium has become the gold standard for football venues. It’s an architectural wonder with closer views, enhanced hospitality, and a translucent roof that cools the stadium’s internal temperature. 

The Texas Rangers’ ballpark, Globe Life Field, added field-level suites and lounges that resemble the look and feel of a sports bar. Meanwhile, the Los Angeles Clippers are building a new arena (in addition to retail space, team offices, and an outdoor public plaza) that will seat 18,000 people and feature a fan section called The Wall, which will regulate attire and rooting interest.

It’s no longer acceptable to operate with old-school facilities and technology. Just look at Commanders Field (formerly FedExField), home of the Washington Commanders, which has faced criticism for its faulty barriers, leaking ceilings, poor food options, and long lines. Understandably, the team has been attempting to find a new location to build a state-of-the-art stadium and keep up with the demand for high-end amenities.

As more organizations audit their stadiums and arenas and keep up with technological innovations, Uniqode compiled a list of the latest tech advancements to coax—and keep—fans inside venues.


A person using the new walk out technology with a palm scan.

Jeff Gritchen/MediaNews Group/Orange County Register // Getty Images

Just Walk Out technology

After successfully installing its first cashierless grocery store in 2020, Amazon has continued to put its tracking technology into practice.

In 2023, the Seahawks incorporated Just Walk Out technology at various merchandise stores throughout Lumen Field, allowing fans to purchase items with a swipe and scan of their palms.

The radio-frequency identification system, which involves overhead cameras and computer vision, is a substitute for cashiers and eliminates long lines. 

RFID is now found in a handful of stadiums and arenas nationwide. These stores have already curbed checkout wait times, eliminated theft, and freed up workers to assist shoppers, according to Jon Jenkins, vice president of Just Walk Out tech.

A fan presenting a digital ticket at a kiosk.

Billie Weiss/Boston Red Sox // Getty Images

Self-serve kiosks

In the same vein as Amazon’s self-scanning technology, self-serve kiosks have become a more integrated part of professional stadiums and arenas over the last few years. Some of these function as top-tier vending machines with canned beers and nonalcoholic drinks, shuffling lines quicker with virtual bartenders capable of spinning cocktails and mixed drinks.

The kiosks extend past beverages, as many college and professional venues have started using them to scan printed and digital tickets for more efficient entrance. It’s an effort to cut down lines and limit the more tedious aspects of in-person attendance, and it’s led various competing kiosk brands to provide their specific conveniences.

A family eating food in a stadium.

Kyle Rivas // Getty Images

Mobile ordering

Is there anything worse than navigating the concourse for food and alcohol and subsequently missing a go-ahead home run, clutch double play, or diving catch?

Within the last few years, more stadiums have eliminated those worries thanks to contactless mobile ordering. Fans can select food and drink items online on their phones to be delivered right to their seats. Nearly half of consumers said mobile app ordering would influence them to make more restaurant purchases, according to a 2020 study at PYMNTS. Another study showed a 22% increase in order size.

Many venues, including Yankee Stadium, have taken notice and now offer personalized deliveries in certain sections and established mobile order pick-up zones throughout the ballpark.

A fan walking past a QR code sign in a seating area.

Darrian Traynor // Getty Images

QR codes at seats

Need to remember a player’s name? Want to look up an opponent’s statistics at halftime? The team at Digital Seat Media has you covered.

Thus far, the company has added seat tags to more than 50 venues—including two NFL stadiums—with QR codes to promote more engagement with the product on the field.  After scanning the code, fans can access augmented reality features, look up rosters and scores, participate in sponsorship integrations, and answer fan polls on the mobile platform.

Analysts introducing AI technology at a sports conference.

Boris Streubel/Getty Images for DFL // Getty Images

Real-time data analytics and generative AI

As more venues look to reinvigorate the in-stadium experience, some have started using generative artificial intelligence and real-time data analytics.  Though not used widely yet, generative AI tools can create new content—text, imagery, or music—in conjunction with the game, providing updates, instant replays, and location-based dining suggestions

Last year, the Masters golf tournament even began including AI score projections in its mobile app. Real-time data is streamlining various stadium pitfalls, allowing operation managers to monitor staffing issues at busy food spots, adjust parking flows, and alert custodians to dirty or damaged bathrooms. The data also helps with security measures. Open up an app at a venue like the Honda Center in Anaheim, California, and report safety issues or belligerent fans to help better target disruptions and preserve an enjoyable experience.

Story editing by Nicole Caldwell. Copy editing by Paris Close. Photo selection by Lacy Kerrick.

This story originally appeared on Uniqode and was produced and
distributed in partnership with Stacker Studio.

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