Courted and then jilted by the world’s richest person, Twitter looks well positioned to win a court battle with Elon Musk over a $1 billion breakup...
Netflix is “actively” working on building its cheaper, ad-supported deal, the company’s French team said on Tuesday, but added there was no clear timeline. It was...
TikTok on Wednesday announced an ad revenue-sharing program with the social media platform’s most prominent creators, moving closer to a model already used by its competitors....
Activist groups called on Twitter advertisers Tuesday to boycott the service if it opens the gates to abusive and misinformative posts with billionaire Elon Musk as...
Here’s why ad agencies need to worry about consulting firms: traditional ad shops can’t handle burrito orders. At least, that’s what the consultants say. Chipotle has...
Advertising is no longer just the domain of Madison Avenue agencies. Instead, data-rich consulting firms including Deloitte, Accenture and IBM have been moving into the business — pitching themselves as more...