Customer data and customer experience can unlock both revenue gains and cost savings for companies. In fact, analytics and a customer-centric focus allows companies to “build...
Marc Andreessen once famously said that software is eating the world. And with the rise of cloud technology and software-as-a-service (SaaS) companies, it appears as though...
Advertising is no longer just the domain of Madison Avenue agencies. Instead, data-rich consulting firms including Deloitte, Accenture and IBM have been moving into the business — pitching themselves as more...