The metaverse is years away. But that doesn’t mean you should wait to figure out your brand’s place in it. To make it manageable follow these...
French music streaming service Deezer’s shares failed to strike the right note with investors at its Tuesday launch on the Paris stock market, plunging in morning...
43% of banks saw a stronger ROI in digital transformation efforts by giving marketers a seat at the table.
Key takeaways from Gregg Ames of Conversica at CIX 2018
Earlier this week, Alibaba debuted their new artificial intelligence-backed copywriting tool that — with the literal click of a button — can produce thousands of ads...
Customer data and customer experience can unlock both revenue gains and cost savings for companies. In fact, analytics and a customer-centric focus allows companies to “build...
Here’s why ad agencies need to worry about consulting firms: traditional ad shops can’t handle burrito orders. At least, that’s what the consultants say. Chipotle has...
Advertising is no longer just the domain of Madison Avenue agencies. Instead, data-rich consulting firms including Deloitte, Accenture and IBM have been moving into the business — pitching themselves as more...