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10 of the most expensive cars driven by NBA players

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From a Lamborghini Aventador to a Rolls-Royce Wraith, which NBA players drive which vehicles? CoPilot took a look.
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Top basketball players and former players have impressive car collections, such as a classic Chevy Impala from 1959, a fast Ferrari 488 Spider, and a workhorse like a Range Rover. At the top of this list of luxury rides is a Lamborghini Aventador, customized to match the floral patterns of—what else—a sneaker. Shaquille O’Neal bought one teammate a Rolls-Royce.

The highest-paid NBA players in the league own the majority of vehicles on the list, those making about $40 million in compensation, according to ESPN salary data.

Due to high demand, many of these luxury vehicles have commanded significant premiums over their manufacturer’s suggested retail price in recent years. A July 2022 McKinsey report projected that vehicles valued at half a million or more would see the most sales growth over the coming decade as the ultra-wealthy look for ways to spend their growing pools of cash. Lamborghini sold a record number of vehicles last year, for example.

CoPilot analyzed recent social media posts, news reports, and its own data on vehicle prices to compile this list of 10 of the most expensive cars driven by these pro basketball athletes. Vehicle values were based on prices at more than 1,000 dealerships in the southern California region.

A red Ferrari California in front of an airplane.

Sport car hub // Shutterstock

Kevin Durant, Phoenix

– Ferrari California
– $200,000

The Phoenix Suns forward is reportedly worth $170 million, making him one of the wealthiest basketball players. He’s been photographed with his red Ferrari California, part of the most expensive car collection of any player in the NBA—the collection is valued at more than $4 million.

Among his other outstanding rides is an original 1966 Ford GT 40, known as the “Ferrari Killer” and built by Ford to best Ferrari at the 24 Hours of LeMans, a 2017 Cadillac Esplanade, a customized red Camaro SS, and an off-road Jeep Wrangler. Over the years, people have seen Durant driving a Lamborghini, Range Rovers, Porsches, and various Mercedes-Benz.

But not all of his money goes toward fancy cars. He has invested in businesses such as the food delivery service Postmates and created the Kevin Durant Charity Foundation to enrich the lives of young people from low-income backgrounds.

Luka Doncic waving on the basketball court.

Tim Heitman // Getty Images

Luka Doncic, Dallas

– 6×6 Hellfire Apocalypse
– $250,000

The Bleacher Report tweeted that the three-time All-Star had arrived in a “TANK” when he pulled up at Dallas’ American Airlines Center in his new six-wheeler in January. Apocalypse Manufacturing told TMZ Sports the 850 horsepower Hellfire was the most fully loaded ever built, including thermal and night vision cameras, a locomotive five-blast train horn, a nitrous kit, and a built-in safe.

The modified Jeep is part of a collection. For Doncic’s 18th birthday, he got a 1980s supermini Serbian Zastava 750, according to a Facebook post. Other cars in his collection include a Lamborghini Urus, a Porsche 911 Turbo S, an Audi A7, an electric Porsche Panamera, a custom first-generation Chevrolet Camaro, and a 1967 Bronco.

A red Porsche 911 Gt3.

betto rodrigues // Shutterstock

Stephen Curry, San Francisco

– Porsche 911 GT3
– $275,838

The Golden State Warriors point guard is the highest-paid NBA player for the 2022-2023 season, with a salary of more than $48 million. His total worth is an estimated $160 million. His accomplishments are equally noteworthy, with the nine-time All-Star named successive MVPs in 2015 and 2016.

His car collection reportedly includes a second Porsche, a Panamera Turbo S, and a Mercedes Benz G55. Also in the garage, according to reports, are a 2018 Infiniti Q50 and a Tesla Model X 90D.

A black Ferrari Spider.

Sport car hub // Shutterstock

Devin Booker, Phoenix

– Ferrari Spider
– $285,000

The Phoenix Suns’ shooting guard has been called “the next Kobe Bryant” by sports journalist Stephen A. Smith. When it comes to Booker’s car collection, classic and otherwise, a top spot would go to his Ferrari 488 Spider, named a top 10 tech car by IEEE Spectrum, a magazine from the Institute of Electrical and Electronics Engineers. The Spider reaches 200 kph in an astonishing 8.7 seconds.

Then there are his Chevys. First up is a 1959 Chevy Impala, a two-door coupe in cream that he calls “Pretty Penny,” according to his Instagram. And there’s a 1975 K5 Blazer.

A grey Lamborghini Urus.

Sport car hub // Shutterstock

Shai Gilgeous-Alexander, Oklahoma City

– Lamborghini Urus
– $297,111

The Oklahoma City Thunder guard wrote on his Instagram, “Lamborghini got me feeling like I’m Christian Bale,” in reference to the actor who played Batman in “The Dark Knight” trilogy. Gilgeous-Alexander, named a first-team All-NBA player in May 2023, also drives a Mercedes-AMG G 63.

When Gilgeous-Alexander is back home in Hamilton, Ontario, he works out with five childhood friends he calls his “super close homies.” He ranks among the NBA’s top scorers and is described as a player who always tries to improve. Last year, at ​​Paris Men’s Fashion Week, he made his runway debut by walking in the Thom Browne show.

A Rolls Royce Wraith on a showroom floor.

Lionel Flusin/Gamma-Rapho // Getty Images

James Harden, Philadelphia

– Rolls-Royce Wraith
– $344,500

In an interview with GQ Sports, a shooting guard with the Philadelphia 76ers, James Harden described which of his favorite vehicles he drove where, whether out with friends or to a game. First, there’s his two-tone Rolls Royce in the red and black colors of a former team, the Houston Rockets. He saw it at a dealership after someone had customized the car but then changed their mind. Then there’s the Range Rover that he calls his workhorse and a fast Bentley truck with a high-level sound system.

Harden also has an apparel and sneaker line with Adidas that Sports Illustrated described as back on top with the Harden Vol. 7. Officially introduced in February, the sneaker has a bold design, unlike other shoes.

A black Rolls Royce Cullinan on a showroom floor.

Martyn Lucy // Getty Images

LaMelo Ball, Charlotte

– Rolls-Royce Cullinan
– $417,669

LaMelo Ball of the Charlotte Hornets has a fleet of cars worth at least $1 million. Besides his Rolls-Royce, the young point guard has a Lamborghini Urus and a Ferrari F8 Tributo.

His social media posts show him matching his outfits to his cars, like the neon green suit for his neon green Urus. He reportedly rents out his Rolls-Royce Cullinan, telling ESPN in 2020 that he does not spend his NBA money. Ball’s rookie contract with the Hornets was worth about $35.6 million over four years, though only the first two years and $16.1 million were guaranteed.

A white Rolls Royce Phantom on a showroom floor.

Steve Lagreca // Shutterstock

Lamar Odom, Los Angeles

– Rolls-Royce Phantom
– $564,107

The former forward with the Los Angeles Lakers received a Rolls-Royce convertible from ex-wife Khloé Kardashian after the team won its 16th NBA championship in 2010. The Phantom coupe with white-on-white convertible seats four people and features leather upholstery, teak wood paneling, and a cashmere lining on the folding convertible top.

More recently, Odom had what he described as a near-death experience from a drug overdose. Now the recovering addict is opening Odom Wellness Treatment Centers across the country.

A grey Ferrari 812 on the road.

Brandon Woyshnis // Shutterstock

Kyle Lowry, Miami

– Ferrari 812
– $641,466

Kyle Lowry took to his Instagram account when he bought his Ferrari 812 GTA in 2020 with photos of the car being unloaded. Writers speculated that the point guard with the Miami Heat could have shelled out $1 million once he added upgrades.

The six-time All-Star and NBA champion made $28 million in the 2022-2023 season, and there is now talk that the veteran will land in the Basketball Hall of Fame. On Twitter, he’s been congratulated for the confidence he has brought to the Miami Heat. And he’s credited with having a “heart of a champ.”

A neon yellow Lamborghini Aventador in a showroom.

Raymond Boyd // Getty Images

LeBron James, Los Angeles

– Lamborghini Aventador
– $730,256

The Los Angeles Lakers’ small forward ranks among the highest-paid players for the 2022-2023 season at $44.5 million. The total worth of the NBA Hall of Famer is reportedly $500 million.

That wealth helps LeBron James afford the priciest car on the list and the other 14 cars in a fleet worth more than $2.5 million. The Aventador’s painted matches his Nike LeBron XI Everglades shoe, while his customized Camaro in matte red inspired the color of the KD8 sneaker. Among his other favorites: three Ferraris, a Rolls-Royce, two Maybachs, and a Porsche. His former teammate once gave him a Rolls-Royce Phantom for his birthday.

Story editing by Jeff Inglis. Copy editing by Kristen Wegrzyn. Photo selection by Lacy Kerrick.

This story originally appeared on CoPilot and was produced and
distributed in partnership with Stacker Studio.

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Cashiers vs. digital ordering: What do people want, and at what cost?

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Task Group summarized the rise in digital ordering over the past couple of years, its acceptance among customers, and its cost.
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You walk into a fast-food restaurant on your lunch break. You don’t see a cashier but instead a self-service kiosk, a technology that is becoming the new norm in eateries across the country. The kiosks usually offer customers a menu to scroll through and pictures of meals and specials with prompts to select their food and submit their payment in one place.

Self-service kiosks are big business. In fact, the market for self-service products is expected to grow from a $40.3 billion market value in 2022 to $63 billion by 2027, according to a report from BCC Research. Consumers do have mixed opinions about the kiosks, but about 3 out of 5 surveyed consumers reported that they were likely to use self-service kiosks, according to the National Restaurant Association. The technology, while expensive, can boost businesses’ bottom lines in the long run.

Task Group summarized the rise in digital ordering over the past couple of years, its acceptance among customers, and a cost analysis of adopting the technology.

Self-service kiosks—digital machines or display booths—are generally placed in high-traffic areas. They can be used for different reasons, including navigating a store or promoting a product. Interactive self-service kiosks in particular are meant for consumers to place orders with little to no assistance from employees.

The idea of kiosks isn’t new. The concept of self-service was first introduced in the 1880s when the first types of kiosks appeared as vending machines selling items like gum and postcards. In the present age of technology, the trend of self-service has only grown. Restaurants such as McDonald’s and Starbucks have already tried out cashierless technology.

From a business perspective, the kiosks offer a huge upside. While many employers are looking for workers, they’re having a hard time finding staff. In the midst of the COVID-19 pandemic, employers struggled with a severe employee shortage. Since then, the problem has continued. In 2022, the National Restaurant Association reported that 65% of restaurant operators didn’t have enough workers on staff to meet consumer demand. With labor shortages running rampant, cashierless technology could help restaurants fill in for the lack of human employees.

The initial investment for the kiosks can be high. The general cost per kiosk is difficult to quantify, with one manufacturer estimating a range of $1,500 to $20,000 per station. However, with the use of kiosks, restaurants may not need as many cashiers or front-end employees, instead reallocating workers’ time to other tasks.

In May 2022, the hourly mean wage for cashiers who worked in restaurants and other eating establishments was $12.99, according to the Bureau of Labor Statistics. Kiosks could cost less money than a cashier in the long run.

But how do the customers themselves feel about the growing trend? According to a Deloitte survey, 62% of respondents report that they were “somewhat likely” to order from a cashierless restaurant if given the chance to do so. The same survey reported that only 19% of respondents had experience with a cashierless restaurant.

What would it mean for society if restaurants did decide to go completely cashierless? Well, millions of positions would likely no longer be necessary. One report suggests 82% of restaurant positions could be replaced by robots, a prospect making automation appealing to owners who can’t find staff to hire.

Due to the ongoing labor shortage, employers have tried raising employee wages. Papa John’s, Texas Roadhouse, and Chipotle were among the restaurant companies that increased employee pay or offered bonuses in an attempt to hire and retain more workers. Meanwhile, some companies have decided to use technology to perform those jobs instead, so that they wouldn’t have to put effort into hiring or focus their existing staff on other roles.

Story editing by Ashleigh Graf and Jeff Inglis. Copy editing by Tim Bruns.

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Is real estate actually a good investment?

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Wealth Enhancement Group analyzed data from academic research, Standard and Poor's, and Nareit to compare real estate to stocks as investments.
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It’s well-documented that the surest, and often best, return on investments comes from playing the long game. But between stocks and real estate, which is the stronger bet?

To find out, financial planning firm Wealth Enhancement Group analyzed data from academic research, Standard and Poor’s, and Nareit to see how real estate compares to stocks as an investment.

Data going back to 1870 shows the well-established power of real estate as a powerful “long-run investment.” From 1870-2015, and after adjusting for inflation, real estate produced an average annual return of 7.05%, compared to 6.89% for equities. These findings, published in the 2019 issue of The Quarterly Journal of Economics, illustrate that stocks can deviate as much as 22% from their average, while housing only spreads out 10%. That’s because despite having comparable returns, stocks are inherently more volatile due to following the whims of the business cycle.

Real estate has inherent benefits, from unlocking cash flow and offering tax breaks to building equity and protecting investors from inflation. Investments here also help to diversify a portfolio, whether via physical properties or a real estate investment trust. Investors can track markets with standard resources that include the S&P CoreLogic Case-Shiller Home Price Indices, which tracks residential real estate prices; the Nareit U.S. Real Estate Index, which gathers data on the real estate investment trust, or REIT, industry; and the S&P 500, which tracks the stocks of 500 of the largest companies in the U.S.

High interest rates and a competitive market dampened the flurry of real-estate investments made in the last four years. The rise in interest rates equates to a bigger borrowing cost for investors, which can spell big reductions in profit margins. That, combined with the risk of high vacancies, difficult tenants, or hidden structural problems, can make real estate investing a less attractive option—especially for first-time investors.

Keep reading to learn more about whether real estate is a good investment today and how it stacks up against the stock market.


A line chart showing returns in the S&P 500, REITs, and US housing. $100 invested in the S&P 500 at the start of 1990 would be worth around $2,700 today if you reinvested the dividends.

Wealth Enhancement Group

Stocks and housing have both done well

REITs can offer investors the stability of real estate returns without bidding wars or hefty down payments. A hybrid model of stocks and real estate, REITs allow the average person to invest in businesses that finance or own income-generating properties.

REITs delivered slightly better returns than the S&P 500 over the past 20-, 25-, and 50-year blocks. However, in the short term—the last 10 years, for instance—stocks outperformed REITs with a 12% return versus 9.5%, according to data compiled by The Motley Fool investor publication.

Whether a new normal is emerging that stocks will continue to offer higher REITs remains to be seen.

This year, the S&P 500 reached an all-time high, courtesy of investor enthusiasm in speculative tech such as artificial intelligence. However, just seven tech companies, dubbed “The Magnificent 7,” are responsible for an outsized amount of the S&P’s returns last year, creating worry that there may be a tech bubble.

While indexes keep a pulse on investment performance, they don’t always tell the whole story. The Case-Shiller Index only measures housing prices, for example, which leaves out rental income (profit) or maintenance costs (loss) when calculating the return on residential real estate investment.

A chart showing the annual returns to real estate, stocks, bonds, and bills in 16 major countries between 1870 and 2015.

Wealth Enhancement Group

Housing returns have been strong globally too

Like its American peers, the global real estate market in industrialized nations offers comparable returns to the international stock market.

Over the long term, returns on stocks in industrialized nations is 7%, including dividends, and 7.2% in global real estate, including rental income some investors receive from properties. Investing internationally may have more risk for American buyers, who are less likely to know local rules and regulations in foreign countries; however, global markets may offer opportunities for a higher return. For instance, Portugal’s real estate market is booming due to international visitors deciding to move there for a better quality of life. Portugal’s housing offers a 6.3% return in the long term, versus only 4.3% for its stock market.

For those with deep enough pockets to stay in, investing in housing will almost always bear out as long as the buyer has enough equity to manage unforeseen expenses and wait out vacancies or slumps in the market. Real estate promises to appreciate over the long term, offers an opportunity to collect rent for income, and allows investors to leverage borrowed capital to increase additional returns on investment.

Above all, though, the diversification of assets is the surest way to guarantee a strong return on investments. Spreading investments across different assets increases potential returns and mitigates risk.

Story editing by Nicole Caldwell. Copy editing by Paris Close. Photo selection by Lacy Kerrick.

This story originally appeared on Wealth Enhancement Group and was produced and
distributed in partnership with Stacker Studio.

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5 tech advancements sports venues have added since your last event

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Uniqode compiled a list of technologies adopted by stadiums, arenas, and other major sporting venues in the past few years.
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In today’s digital climate, consuming sports has never been easier. Thanks to a plethora of streaming sites, alternative broadcasts, and advancements to home entertainment systems, the average fan has myriad options to watch and learn about their favorite teams at the touch of a button—all without ever having to leave the couch.

As a result, more and more sports venues have committed to improving and modernizing their facilities and fan experiences to compete with at-home audiences. Consider using mobile ticketing and parking passes, self-service kiosks for entry and ordering food, enhanced video boards, and jumbotrons that supply data analytics and high-definition replays. These innovations and upgrades are meant to draw more revenue and attract various sponsored partners. They also deliver unique and convenient in-person experiences that rival and outmatch traditional ways of enjoying games.

In Los Angeles, the Rams and Chargers’ SoFi Stadium has become the gold standard for football venues. It’s an architectural wonder with closer views, enhanced hospitality, and a translucent roof that cools the stadium’s internal temperature. 

The Texas Rangers’ ballpark, Globe Life Field, added field-level suites and lounges that resemble the look and feel of a sports bar. Meanwhile, the Los Angeles Clippers are building a new arena (in addition to retail space, team offices, and an outdoor public plaza) that will seat 18,000 people and feature a fan section called The Wall, which will regulate attire and rooting interest.

It’s no longer acceptable to operate with old-school facilities and technology. Just look at Commanders Field (formerly FedExField), home of the Washington Commanders, which has faced criticism for its faulty barriers, leaking ceilings, poor food options, and long lines. Understandably, the team has been attempting to find a new location to build a state-of-the-art stadium and keep up with the demand for high-end amenities.

As more organizations audit their stadiums and arenas and keep up with technological innovations, Uniqode compiled a list of the latest tech advancements to coax—and keep—fans inside venues.


A person using the new walk out technology with a palm scan.

Jeff Gritchen/MediaNews Group/Orange County Register // Getty Images

Just Walk Out technology

After successfully installing its first cashierless grocery store in 2020, Amazon has continued to put its tracking technology into practice.

In 2023, the Seahawks incorporated Just Walk Out technology at various merchandise stores throughout Lumen Field, allowing fans to purchase items with a swipe and scan of their palms.

The radio-frequency identification system, which involves overhead cameras and computer vision, is a substitute for cashiers and eliminates long lines. 

RFID is now found in a handful of stadiums and arenas nationwide. These stores have already curbed checkout wait times, eliminated theft, and freed up workers to assist shoppers, according to Jon Jenkins, vice president of Just Walk Out tech.

A fan presenting a digital ticket at a kiosk.

Billie Weiss/Boston Red Sox // Getty Images

Self-serve kiosks

In the same vein as Amazon’s self-scanning technology, self-serve kiosks have become a more integrated part of professional stadiums and arenas over the last few years. Some of these function as top-tier vending machines with canned beers and nonalcoholic drinks, shuffling lines quicker with virtual bartenders capable of spinning cocktails and mixed drinks.

The kiosks extend past beverages, as many college and professional venues have started using them to scan printed and digital tickets for more efficient entrance. It’s an effort to cut down lines and limit the more tedious aspects of in-person attendance, and it’s led various competing kiosk brands to provide their specific conveniences.

A family eating food in a stadium.

Kyle Rivas // Getty Images

Mobile ordering

Is there anything worse than navigating the concourse for food and alcohol and subsequently missing a go-ahead home run, clutch double play, or diving catch?

Within the last few years, more stadiums have eliminated those worries thanks to contactless mobile ordering. Fans can select food and drink items online on their phones to be delivered right to their seats. Nearly half of consumers said mobile app ordering would influence them to make more restaurant purchases, according to a 2020 study at PYMNTS. Another study showed a 22% increase in order size.

Many venues, including Yankee Stadium, have taken notice and now offer personalized deliveries in certain sections and established mobile order pick-up zones throughout the ballpark.

A fan walking past a QR code sign in a seating area.

Darrian Traynor // Getty Images

QR codes at seats

Need to remember a player’s name? Want to look up an opponent’s statistics at halftime? The team at Digital Seat Media has you covered.

Thus far, the company has added seat tags to more than 50 venues—including two NFL stadiums—with QR codes to promote more engagement with the product on the field.  After scanning the code, fans can access augmented reality features, look up rosters and scores, participate in sponsorship integrations, and answer fan polls on the mobile platform.

Analysts introducing AI technology at a sports conference.

Boris Streubel/Getty Images for DFL // Getty Images

Real-time data analytics and generative AI

As more venues look to reinvigorate the in-stadium experience, some have started using generative artificial intelligence and real-time data analytics.  Though not used widely yet, generative AI tools can create new content—text, imagery, or music—in conjunction with the game, providing updates, instant replays, and location-based dining suggestions

Last year, the Masters golf tournament even began including AI score projections in its mobile app. Real-time data is streamlining various stadium pitfalls, allowing operation managers to monitor staffing issues at busy food spots, adjust parking flows, and alert custodians to dirty or damaged bathrooms. The data also helps with security measures. Open up an app at a venue like the Honda Center in Anaheim, California, and report safety issues or belligerent fans to help better target disruptions and preserve an enjoyable experience.

Story editing by Nicole Caldwell. Copy editing by Paris Close. Photo selection by Lacy Kerrick.

This story originally appeared on Uniqode and was produced and
distributed in partnership with Stacker Studio.

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